Episode #85 Open Mic: Emmanuel Probst and I discuss his new book, Assemblage
Feb 10, 2023
37:30
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We invite Emmanuel Probst from Ipsos back to the Rock n’ Roll Research Podcast to discuss his latest book, Assemblage: The Art and Science of Brand Transformation.
Emmanuel and I go deep into a few concepts from the book and revisit his ‘desert island disc’ choices from Episode #55. This is the first episode of the Rock n’ Roll Research Podcast with the “Open Mic” format. Enjoy! \m/ \m/
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