

Rock n' Roll Research Podcast
Matt Valle
Market researchers have the coolest backstories. Hear them here!
Episodes
Mentioned books

Jan 29, 2021 • 29min
Episode #22: Charlene Adamah - Research Pro, Entrepreneur at Char's Cakery, Co-Founder at Colour of Research (CORe)
Starting with a part-time job while at university in the UK, Charlene Adamah has built a very successful and rewarding career in the market research industry.Along the way, she realized she had another talent . . . baking. In addition to her day job, nine years ago she founded Char's Cakery, making eye-popping confections of exquisite detail for a loyal and growing customer base.If that weren't enough, in 2020 Charlene co-founded Colour of Research (CORe) in the UK, dedicated to attracting and supporting diversity within the market research industry. You can find more information here: colourofresearch.org. Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

Jan 22, 2021 • 36min
Episode #21: Scott Aaron - Insights Pro at Lovesac, Shredder for Lazy Old Son
Scott Aaron has had a fascinating journey through insights. Starting on the agency side helping P&G develop Swiffer, he spent years at Luxottica, P&G Gillette and now he heads up insights at the innovative furniture company, Lovesac.What people don't know about Scott is that he has a passion for the guitar, and he even performed on two records for a band called Lazy Old Son.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

Jan 15, 2021 • 38min
Episode #20: Dr. Douglas Gentile - Research Psychologist, Jazz Musician, Zen Monk
A research psychologist, a jazz musician and a Zen monk walk into a bar and say, “Hi, I’m Dr. Douglas Gentile.”As one of the most oft-cited researchers in the space, Doug shares fascinating insight into the links between violent video games and child aggression. With his signature dry humor, Doug also tells the tale of how he ended up performing the bumper music for the Dee Snider radio show (accompanied by yours truly) and how the absurdity of life connects his passions and interests.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

Jan 8, 2021 • 23min
Episode #19: Jim Sharples - Sr. Insights Exec, Pharma/Healthcare Expert, Thespian
Jim Sharples really knows the business of healthcare where he is a noted expert on strategy, trends and stakeholder insights. His clients at KS&R benefit from his deep experience as a leader and practitioner in product development and marketing.Beyond his expertise, Jim is known as an excellent storyteller. But it is no accident. Acting and the stage lit an early spark in Jim, and he has been performing in productions alongside his day job throughout his career.Jim shares why acting has been good for his professional career, what COVID-19 portends for the future of healthcare (hint: there are silver linings) and what 3 records would keep him company on a desert island.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

Dec 18, 2020 • 26min
Episode #18: Dane Mitchell - Mobile Phone Expert, Successful DJ, Mental Health Champion
Dane Mitchell, also known as DJ Marvel, is someone of many talents. More than that, he has always mustered the courage to confront the obstacles that stand in the way of pursuing his passions.Dane and I talk about the bumpy yet conquered road to becoming a mobile phone expert, the official DJ for a Power Rangers-themed convention called RangerStop and the investment he has made into his own mental health.Shout out to the Highland Cafe in Cincinnati where we first met - barista Jay Noel who traveled the world playing keys for Burning Spear, Caleb Hughes who edits these podcasts, not to mention the many friends who make this coffee shop special including Julian, Dale, Karin, Doc, Rob, Celeste, Sean, Matt H, Erica, Marty, Kiel, Mike S, Kelly K, Michael (Wie geht's?), Kenna, Melissa B., Tim and countless others.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

Dec 11, 2020 • 43min
Episode #17: Bill Trovinger - Insights Leader for Amazon Fresh, Four-Time World Wiffle Ball Champion
Bill Trovinger has a passion for consumer insights which he has put to good use at some of the world's greatest companies - P&G, General Mills, Microsoft and now Amazon.com. He was part of the team that helped transform Old Spice from your dad's brand to your son's. He is now helping develop Amazon's private label strategy for their Amazon Fresh stores.Yet, Bill's first love was and still is the game of Wiffle Ball. He and his team have been playing for around two decades and earned four world championships along the way. Go here to find everything you ever wanted to know about the World Wiffle Ball Championship: https://worldwiffleball.org/.\m/ \m/Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

Dec 4, 2020 • 40min
Episode #16: Mark Loughney - Media Research Exec, Guitarist for 3rd Gear, Springsteen aficionado
Mark Loughney is a well-known name in media research circles. Mark has led world-class teams who have pioneered media and ad sales research since the earliest days of video streaming, notably with ABC TV and, most recently, WarnerMedia.All the while, Mark has never missed a gig. He has played guitar in some 10 bands over the years, including his band, 3rd Gear, for almost 20 years now. The lockdown hasn't stopped him. Instead, he has cultivated his community of friends, family and fans through weekly live streaming performances.Mark reflects here on his career thus far, the lessons he's learned from music and what it means to be a good leader.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

Nov 25, 2020 • 34min
Episode #15: Randy Hill: Air Force, Professional Drummer, Insights Pro
Randy Hill has had three careers. First in the Air Force. Second as a professional drummer in LA, the center of the 80s music universe. Third as a market researcher, currently in a global role with Cargill.Randy discusses his fascination with science that informed each step of the way and his unique perspective on insights and storytelling borne from his experiences. He also makes a compelling case for the importance of the drummer which I am only too quick to accept!Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

Nov 20, 2020 • 25min
Episode #14: Mike Bellmont - Insights Executive, Six-String Shredder, Collegiate Hockey Goalie
MIke has spent over 20 years at IPSOS in myriad senior management and client roles. But in college, Mike did much more than study. He was a goalie for the University of St. Thomas hockey team, and he spent his nights rockin' St. Paul in his band, Empty Attic, culminating in a highly anticipated 2019 reunion gig.With humility and a dose of dry humor, Mike shares observations from his career in market research, his band days and why he hung up the six-string for a sample calculator.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

Nov 13, 2020 • 23min
Episode #13: AJ Keirans - Audience & Sampling Expert, Radio DJ and Band Manager
AJ Keirans is a recognizable face in the market research industry. Beyond his role as VP, Client Development at DISQO and as President-Elect of the Insights Association of Greater NY, AJ was recently named to the Remesh Top 50 Research & Equitable Leadership List.But before a career in research, AJ was a popular radio DJ in Connecticut and manager for the band, Scarecrow Collection, which led to a chance meeting with Robert Plant of Led Zeppelin.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT