Rock n' Roll Research Podcast

Susan Griffin knows the intersection of marketing and research better than anyone. She was previously CMO at System1 (formerly BrainJuicer) and today puts her hard-won experience to work for her clients as Principal at Griffin + Skeggs Collaborative.Susan shares her journey including why research firms should “think like a baker,” why she took a late-career internship and details of her side gig helping talented theater creatives with the business side of their craft. She also speaks with pride about her daughter, Emily Skeggs, who was part of the “Fun Home” cast on Broadway that won the Tony Award the year before “Hamilton.”Equal parts informative and entertaining, make sure you tune in to the end where she gets me to turn in my metal salute for jazz hands!Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

Ivan Rocabado’s insights career started in Santiago, Chile with Nielsen. Five more cities later, he’s the SVP, North America for RepTrak, a world leader in corporate reputation management.Ivan discusses the gutsy risks he took on himself and his convictions that led to launching a modern Nielsen HomeScan panel in Chile. His resourcefulness, determination and belief in innovation have served him well in his career, but they were cultivated as a young DJ with an armful of records in his native Santiago.I have learned much from Ivan about telling data-supported stories that lead to winning business outcomes. He shares his fascinating journey and insights along the way on this podcast.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

A trained chemist, Charlie Rader has spent over 26 years in Products Research at Procter & Gamble bringing new and improved products to consumers all over the world. In recent years, Charlie has played a leading industry role uncovering and developing digital capabilities that increase the quality, efficiency and scalability of research.But alongside corporate and industry roles, you can find Charlie in other roles like Nicely Nicely Johnson in Guys and Dolls or the Emcee in Cabaret.Charlie shares his acting stories and discusses P&G’s Products Research function, the importance of teamwork and the work yet to be done in consumer research.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

Alisa Ben has spent a lot of time in the driver’s seat - from a tour van back in the day to leading the analytics function at the world’s second largest independent media agency.In college, she managed and mentored a band of ambitious high-schoolers, The All-American Rejects, who went on to write four top-20 hits and sell over 10 million records. That experience launched a brilliant career in the music industry, and today she is SVP, Head of Analytics at Canvas Worldwide, named in 2020 as AdWeek’s Breakthrough Media Agency of the Year.Alisa has carved a path that uniquely blends her passion and leadership in chart-topping music, media, branding and data analytics. In this podcast, she shares her journey, what connects her experiences and her view on where data and technology are taking us. May she inspire and entertain you as she did me.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

As a Research Associate at the University of Toronto Rotman School of Management, Patrick Adler studies the geography and curation of the music festival economy - where festivals are staged, where the acts come from and what that means for regional economies and urbanization.For example,  just 4-5 cities account for 40% of the acts that play large festivals like Coachella, SXSW and Lollapalooza. What are the economic implications for the host city? For the cities the acts come from?In this episode, Patrick shares fascinating highlights of his soon-to-be-published work and offers a geographer's perspective on what the post-pandemic future holds. \m/ \m/Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

“I’m essentially a historian and researcher.”Whitney Dunlap-Fowler is the brilliant and indefatigable founder of Touch of Whit Creative, providing expert brand strategy consulting rooted in cultural insight.In this episode, Whitney traces her circuitous route to a career in insights. From a child artist in South Carolina, to Chicago to pursue a career in advertising, to joining Kantar Added Value at the ground floor in New York City, to becoming an entrepreneur. She offers shrewd insight for anyone currently navigating their career.Whitney also shares her fascinating take on how knowing the future of your category or brand starts with understanding the past. Along the way, we discuss the organization she founded called Insights in Color and her love of TV jingles, moody music and Game of Thrones.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

Brian Hughes has spent most of his career at IPG amassing expertise in media research culminating in his current position as EVP, GM Audience Intelligence & Strategy at MAGNA. In parallel, he has spent much of his spare time playing guitar, bass and drums in bands that have taken him from a gig at the iconic CBGB on the eve of 9/11 to the present day.Brian shares how he found his way into research, the time he realized that the same rules don't apply to everyone and the importance of storytelling in research. Plus, wouldn't you have wanted to be on the inaugural Megadeth MegaCruise? He actually did that! Jealous.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

Ukuleles and Canadian folk music! Annie Pettit works tirelessly to make the market research industry better in so many ways but there is much more that makes her tick.In today’s episode of the Rock n’ Roll Research podcast, Annie cuts to the chase about her market research origin story, her hopes for biometrics and neuroscience, her passion for the uke and the musicians that make her happy.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

Paul Smith is a sought-after business storytelling coach and bestselling author of five books, including Lead With a Story.Paul talks about his career at P&G and the journey from finance to insights; how he discovered and acted upon his passion; and what he learned from insights that helped make his business a success.He also shares insightful tips on how to recognize and elicit stories in interviews and in everyday conversation.Learn more about Paul's books and coaching at leadwithastory.com.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

From his base in India, Winfred Samson went from playing keyboards at Diwali celebrations in front of thousands to building a distinguished career in the market research industry.In this episode, Winfred shares the value of his upbringing, his experience in music, and the growth of his career from a young professional to an operations leader at MarketTools / MetrixLab and founder at InsightSutras. He draws poignant connections from his experience in music to his career and what it means for the future of research.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT