Episode #32: Susan Griffin - Expert in the Marketing Side of Research, Theater Catalyst

Susan Griffin knows the intersection of marketing and research better than anyone. She was previously CMO at System1 (formerly BrainJuicer) and today puts her hard-won experience to work for her clients as Principal at Griffin + Skeggs Collaborative.

Susan shares her journey including why research firms should “think like a baker,” why she took a late-career internship and details of her side gig helping talented theater creatives with the business side of their craft. She also speaks with pride about her daughter, Emily Skeggs, who was part of the “Fun Home” cast on Broadway that won the Tony Award the year before “Hamilton.”

Equal parts informative and entertaining, make sure you tune in to the end where she gets me to turn in my metal salute for jazz hands!

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