Bill Trovinger has a passion for consumer insights which he has put to good use at some of the world's greatest companies - P&G, General Mills, Microsoft and now Amazon.com.
He was part of the team that helped transform Old Spice from your dad's brand to your son's. He is now helping develop Amazon's private label strategy for their Amazon Fresh stores.
Yet, Bill's first love was and still is the game of Wiffle Ball. He and his team have been playing for around two decades and earned four world championships along the way.
Go here to find everything you ever wanted to know about the World Wiffle Ball Championship: https://worldwiffleball.org/.
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Rock n' Roll Research Podcast