Printavo PrintHustlers Podcast

Try Printavo - https://www.printavo.com - Simple, shop management software. Growing a print shop from the start is tough. This is your HUSTLE phase. Where you're grabbing land (aka "sales") as quickly as you can. Establishing a business process and repetitive marketing/sales funnel is important when achieving $250k in annual sales. In this video, we'll discuss a pathway to getting there. It isn't easy but it's 100% doable. Subscribe to our podcast: https://itunes.apple.com/us/podcast/printavo-presents-printhustlers-podcast/id1213143414?mt=2

Try Printavo: www.printavo.com Conversations with Onboarding Lead, Adam Cook at Printavo around change management. Adam coaches shops all over the world on getting their team ready to make the Printavo switch. Difficulties around training, getting the team excited and tips when making the transition are brought up. Take a listen! Subscribe to our podcast: itunes.apple.com/us/podcast/print…d1213143414?mt=2

Try Printavo: https://www.printavo.com Marathon Sportswear started in 1980 from a garage. They started with a manual and continued to print while raising a family of 8. Today, they have 10 autos and full-staff of 70 in the Chicagoland area. In this podcast, Matt Marcotte talks with Jim Piko, CEO of Marathon Sportswear, we dive into dealing with problematic customers while balancing company growth. Marathon Sportswear, like all shops, wants to please everyone to the highest standards. Jim talks about how they balance taking jobs to take jobs vs trying to select the best jobs for both parties. Matt also asks Jim how automation has changed his shop and tips for other shop owners when investing in this improvement. We learn when the best time to invest is and when you know it's too late. Subscribe to our podcast: https://itunes.apple.com/us/podcast/printavo-presents-printhustlers-podcast/id1213143414?mt=2

Running a screen-printing shop is tough. It's time-consuming and requires a lot of energy. Employees, production operations, sales, marketing, and growth can be hard to a balance all at once. Steven Farag from Campus.Ink has managed to take a nice vacation from his shop while operations continue to run. We called him and got tips on how to take a vacation that he used. Try Printavo: https://www.printavo.com

In this episode, Matt Marcotte sits down with Joe Weingart at Madd Science Print Lab to talk about: Going from manual to automatic press Standing out in a crowded marketplace Lessons learned from the years

Caleb Reinhold, Digital Marketing Consultant in Chicago, stopped by to discuss how to help print shops get going on email marketing. Email marketing has proven to be a sure-fire way to generate new sales for your shop. We walk through how to get started and optimizing this flow. We'll also cover: - Attribution of ads - Segmenting emails - Enriching email data - Tools to send emails - Picking subject lines & personalization - Approximate open rates of emails - Frequency of sending - SEO Tips to show up faster https://www.printavo.com

Justin Lawrence, Founder of Oklahoma Shirt Company has an incredible story. Not only did he create a growing, caring, profitable t-shirt subscription service, he also setup an amazing retail front focused on his home state. To top it off, Justin used his drive to push their screen printing business forward and now all three businesses are generating over $6m in sales. Listen to how he got started, how he uses culture and care to grow his business and lessons learned along the way. https://www.printavo.com

I chatted with Tyler Dummett, President of Workhorse Products in a unique look behind Workhorse. Tyler went from a High School PE teacher to driving a cutting-edge company. We chatted about what he applied from his teaching days to Workhorse, re-energizing a company, growth through acquiring, consolidation and meeting customer needs. https://www.printavo.com

Everyone says it, you need to be active with Google AdWords, Facebook Ads, Instagram, SEO, PPC and more. Yikes! What does all that even mean? In this podcast episode, we're chatting with Tom Bukevicius of SCUBE Marketing on how a print shop can get started with paid marketing. We'll chat about: - What is PPC and how to act now - Getting started with Google AdWords, Facebook and Instagram Ads - What is retargeting and how to use it - Measuring paid ad performance https://www.printavo.com

Rick Roth of Mirror Image & TheInkKitchen.com stopped by to chat with us! He's been printing since 1977, has an incredible amount of printing experience (http://theinkkitchen.com/about) and consults for shops large & small. https://www.printavo.com