Printavo PrintHustlers Podcast

Richard Greeves, screen-printing industry consultant helps growing shops know what to look for when expanding into a new building. There are so many "gotchas" you may not think about when looking to expand. Richard lists a few of them out to make sure you can save money on the move! Try Printavo: https://www.printavo.com

Thread Monster (https://www.instagram.com/threadmonster) has over 17k followers on Instagram. He says it helps with social proof and selling bigger jobs. This is because the company looks more legit and established. Listen to how Josh acquired these followers and how you can too! Try Printavo: https://www.printavo.com

We previously discussed the starter phase of a screen-print shop (https://www.youtube.com/watch?v=T1IVa8Zczkw). Going from 0-250k in sales is a huge accomplishment. You're probably still printing or handling sales while your partner prints. This is where it's time to turn into a true business owner, not a screen-printer. It's a shift in mentality for many but a necessary one to create a growing, scalable business. Think about it this way, if you're pulling a squeegee and you value your time at $50/hr, you could hire someone for $10/hr to do the same work. This means you're harming the business by undervaluing your time. Of course, it takes time to hire for these roles. But realize the goals to shoot for. Your role is going to shift to systemizing your business. Focus on: - Sales and operational efficiency - Making your people the most efficient as possible - Increasing sales by "being the host of the party". Host the marathon, community parties, small business parties, etc Team size coming to $1M should be you, a graphic designer, a production manager, a sales rep/front-desk person, three screen printers, one folder/shipping/receiving team member. This will set up your business to be approximately $125k revenue/employee. Over time, you will want to shoot for closer to $200k revenue/employee and begin to have replication for each role. Take a listen to these tips and let us know others you may have.

Training is undervalued. We just don't spend enough time on it. How many times have you hired someone and thought "I don't have enough time to train them". Think about this, "what if you train them and they leave, but what if you don't and they stay?". This quote from Justin Moore at Barrel Maker Printing which is an eye-opening look into how important training it. Each team member is a reflection of your brand, customer experience, and business longevity. In this episode, we're going to dive into how to improve your training program and make it easier to handle training of each new team member. Try Printavo - https://www.printavo.com Subscribe to our podcast: https://itunes.apple.com/us/podcast/printavo-presents-printhustlers-podcast/id1213143414?mt=2

Many of us are former graphic designers and printers who grew into owning a screen-printing business. It's important we learn how to be a true business owner and what that entails. Richard Greaves divulges tips that he's seen to avoid on business management practices. Try Printavo: https://www.printavo.com

Facebook Groups have been a growing source of knowledge for many shop owners. We have ours (https://www.facebook.com/groups/198143447258744/) and Josh Keane started Screen Print Pros (https://www.facebook.com/groups/630656227066301/). Josh talks about how he started it and what the benefits are. Try Printavo: https://www.printavo.com

Try Printavo - https://www.printavo.com Campus Ink grew 150% in a year. They were using paper invoices and an unknown workflow. Steven bought into the business ready to take things into overdrive. The shop didn't have an understanding of how long it took to complete a job. Quoting, approvals, collecting payment, and shipping was slow in their business. Steven's main goal was to increase turnaround time. "How can we speed up quoting, approvals and printing? " 1) He first started documenting the current workflow of their shop. The idea was to systematize the business. Create a process that everyone can follow and publish it in the shop. This will help new-hires too. 2) The next step he did was to introduce technology to make this process a lot more efficient. Steven got everyone on Printavo to remove paper trails and increase transparency in the business. He got sales reps using text messages to receive approvals faster. 3) Increase sales from existing relationships. He took his five top student customers and asked them to send referrals. They started sending so much business that he hired them to do outside sales. Steven sent a monthly email (using MailChimp.com), from his email address to all customers to make sure Campus Ink stayed at the top of customers' mind. He also sent out surveys to customers to continually change his business and adjust to what customers needed. 4) Steven branded himself as "Steven the t-shirt guy" in everyone, business cards, on the phone, email, etc. This helped people remember where to get customer garments as they needed it. Subscribe to our podcast: https://itunes.apple.com/us/podcast/printavo-presents-printhustlers-podcast/id1213143414?mt=2

Try Printavo - https://www.printavo.com #PrinthustlersConf2018 was a success! Don't miss out on our early bird special for next year's conference! Buy tickets here: https://www.eventbrite.com/e/printhustlers-conf-2019-tickets-48353024197 There were lots of amazing speakers that spoke on a variety of topics including branding, Facebook marketing, the culture of your shop, and even following your dreams! Here is a summary of the conference! Subscribe to our podcast: https://itunes.apple.com/us/podcast/printavo-presents-printhustlers-podcast/id1213143414?mt=2

Try Printavo - https://www.printavo.com Hiring is difficult. Finding the right people, training them and having them stay for the long haul is not easy. Justin from @barrelmakerprinting talks about how he hires. Justin dives into hiring on the back-office and front-office to balance on the workload. He generally posts on Craiglist to find talent but actually looks for people who don't have printing experience. This is because they can be trained and molded into the workflow at Barrel Maker instead of bringing bad habits from the past. Justin hires for personality and attitude. A person who's willing to work hard and put in the time, he feels, is better than someone with past printing experience. Temp agencies is another hot topic that Justin has used to help scale his shop up and down depending on workload. Take a listen and let us know how you hire! Subscribe to our podcast: https://itunes.apple.com/us/podcast/printavo-presents-printhustlers-podcast/id1213143414?mt=2

Try Printavo - https://www.printavo.com Getting Facebook Ads to work can be difficult. But they're crucial for driving targeted marketing campaigns. The reason is, you can segment your market very specifically while spending less than AdWords on similar ads. @rocketshirts has Facebook Ads figured out. Here are some tips they give us: Spend $20/day for 1 week. The longer your ad runs, the more Facebook works. He's even tried $1,000 a day and cut it off early to trick Facebook into showing your ad more quickly. Shoot to break even on Facebook marketing. This will generate more custom shirt sales after the initial retail sale. Your goal should be awareness. Focus on building up your Facebook page as it gives more exposure via each friend network. Every time someone likes the page, it shows up on their newsfeed for their friends to see. Subscribe to our podcast: https://itunes.apple.com/us/podcast/printavo-presents-printhustlers-podcast/id1213143414?mt=2