Printavo PrintHustlers Podcast

Try Printavo - https://www.printavo.com Campus Ink grew 150% in a year. They were using paper invoices and an unknown workflow. Steven bought into the business ready to take things into overdrive. The shop didn't have an understanding of how long it took to complete a job. Quoting, approvals, collecting payment, and shipping was slow in their business. Steven's main goal was to increase turnaround time. "How can we speed up quoting, approvals and printing? " 1) He first started documenting the current workflow of their shop. The idea was to systematize the business. Create a process that everyone can follow and publish it in the shop. This will help new-hires too. 2) The next step he did was to introduce technology to make this process a lot more efficient. Steven got everyone on Printavo to remove paper trails and increase transparency in the business. He got sales reps using text messages to receive approvals faster. 3) Increase sales from existing relationships. He took his five top student customers and asked them to send referrals. They started sending so much business that he hired them to do outside sales. Steven sent a monthly email (using MailChimp.com), from his email address to all customers to make sure Campus Ink stayed at the top of customers' mind. He also sent out surveys to customers to continually change his business and adjust to what customers needed. 4) Steven branded himself as "Steven the t-shirt guy" in everyone, business cards, on the phone, email, etc. This helped people remember where to get customer garments as they needed it. Subscribe to our podcast: https://itunes.apple.com/us/podcast/printavo-presents-printhustlers-podcast/id1213143414?mt=2

Try Printavo - https://www.printavo.com #PrinthustlersConf2018 was a success! Don't miss out on our early bird special for next year's conference! Buy tickets here: https://www.eventbrite.com/e/printhustlers-conf-2019-tickets-48353024197 There were lots of amazing speakers that spoke on a variety of topics including branding, Facebook marketing, the culture of your shop, and even following your dreams! Here is a summary of the conference! Subscribe to our podcast: https://itunes.apple.com/us/podcast/printavo-presents-printhustlers-podcast/id1213143414?mt=2

Try Printavo - https://www.printavo.com Hiring is difficult. Finding the right people, training them and having them stay for the long haul is not easy. Justin from @barrelmakerprinting talks about how he hires. Justin dives into hiring on the back-office and front-office to balance on the workload. He generally posts on Craiglist to find talent but actually looks for people who don't have printing experience. This is because they can be trained and molded into the workflow at Barrel Maker instead of bringing bad habits from the past. Justin hires for personality and attitude. A person who's willing to work hard and put in the time, he feels, is better than someone with past printing experience. Temp agencies is another hot topic that Justin has used to help scale his shop up and down depending on workload. Take a listen and let us know how you hire! Subscribe to our podcast: https://itunes.apple.com/us/podcast/printavo-presents-printhustlers-podcast/id1213143414?mt=2

Try Printavo - https://www.printavo.com Getting Facebook Ads to work can be difficult. But they're crucial for driving targeted marketing campaigns. The reason is, you can segment your market very specifically while spending less than AdWords on similar ads. @rocketshirts has Facebook Ads figured out. Here are some tips they give us: Spend $20/day for 1 week. The longer your ad runs, the more Facebook works. He's even tried $1,000 a day and cut it off early to trick Facebook into showing your ad more quickly. Shoot to break even on Facebook marketing. This will generate more custom shirt sales after the initial retail sale. Your goal should be awareness. Focus on building up your Facebook page as it gives more exposure via each friend network. Every time someone likes the page, it shows up on their newsfeed for their friends to see. Subscribe to our podcast: https://itunes.apple.com/us/podcast/printavo-presents-printhustlers-podcast/id1213143414?mt=2

Try Printavo: https://www.printavo.com Are you valuing your time? As your print shop become more mature, it's important to value time. When we all got started, time was plentiful and capital wasn't. As revenue increases, time becomes more valuable. What are you spending this time on? If you presses aren't running, it's becoming more expensive to print your jobs. Any time spend in pre and post-production is costing your shop $$$. How long are approvals taking? These are one of the most common delays in your production process. How long are customer approvals taking? This can affect your scheduling and how consistent of job flow you're reaching. How about production approvals? If your production manager isn't present and the press is held up, your expenses are increasing. Setup time and tear-down time? Automatic reclaiming and direct-to-screen machines can keep your supply chain running smoothly. Adding more screens into inventory and regularly checking tension can time-sucking tears. Have more time-saving tips? Post them below! Subscribe to our podcast: https://itunes.apple.com/us/podcast/printavo-presents-printhustlers-podcast/id1213143414?mt=2

Try Printavo: https://www.printavo.com Should I build or buy shop management software? We get the question a lot actually. Many shop owners with technical backgrounds are capable of building something completely customer so why not? I'm going to answer this question unbiasedly for you. This question comes down to focus. As a shop owner, you only have so many hours in a day. Every minute of your day is important and valuable to the business. Buying any shop management solution, like Printavo, is going to suit 80-90% of your needs as a business. No tool on the market will be able to satisfy 100% of what you're looking for. The reason is, Printavo has to be simple enough for thousands of shops to utilize. As we continue to push forward as a software company, we will get closer to that 100% but will never reach it. But realize, we are 100% focused on improvements. Our constant iterations are zeroed in on making the best shop management solution so you can focus on growing your print shop. Building a shop management tool entails that same amount of effort. Maintenance, iteration, and improvements. Just like any new project, building a custom shop management solution is like an iceberg. The top can be visibly seen and doesn't look too bad. But underwater is where the mass is. Creeping projects scopes, delayed deadlines and expensive software development is just the beginning of getting a version 1 completed. Don't forget about hosting and maintenance down the road. Does your custom solution integrate with email marketing software, a POS system, accounting tools or Google Apps? As technology changes, you want to be on the cutting edge of it to drive your print shop forward. Pick wisely! Subscribe to our podcast: https://itunes.apple.com/us/podcast/printavo-presents-printhustlers-podcast/id1213143414?mt=2

Try Printavo: https://www.printavo.com Justin Moore describes how he got his first 60,000 Shirt Order and how important big print jobs are to expand your screen-printing shop. We'll dive into: -How important it is to have a professional website -Word of Mouth will help your print shop succeed -How to Get Referrals -Facebook Ads Subscribe to our podcast: https://itunes.apple.com/us/podcast/printavo-presents-printhustlers-podcast/id1213143414?mt=2

Try Printavo: https://www.printavo.com Small Print Shops have the advantage to truly meet every single person in the town that could be a potential customer. Retargeting advertising on your website is a must! Here are some tips on how a screen printing business can grow in a small town or large city. We'll dive into: Tools for Retargeting like Adroll.com and Perfect Audience.com Holding Events regularly like Meetups, Conferences, Marathon, Family Events, etc to gain more customers Learn how to utilize Facebook Ads Subscribe to our podcast: https://itunes.apple.com/us/podcast/printavo-presents-printhustlers-podcast/id1213143414?mt=2

Try Printavo - https://www.printavo.com One of the first things potential customers look at is your reviews on Yelp, Google, etc. Shelby Craig, Founder of Rocket Shirts who generated $80,000 From $3,600 In T-shirt Sales Using Facebook Ads cracked the code to get great reviews for your screen-print shop. Subscribe to our podcast: https://itunes.apple.com/us/podcast/printavo-presents-printhustlers-podcast/id1213143414?mt=2

Try Printavo: https://www.printavo.com Customer care & support is a term many companies use. But many companies don't truly own up to the term. Missed emails, calls and poor empathy is all too prevalent in our industry. I've taken tips from shops that are top-notch customer support experts and tactics from how we handle support at Printavo to help you! We want you too, to be able to offer amazing customer support with these easy tricks & tips. Inbox Zero: Make sure all emails are answered by the time you leave. There shouldn't be any responses that are left without an answer. Get going on a support platform like GrooveHQ or Zendesk. These tools will keep all questions coming into one inbox to be assigned and handled. With questions coming in from Instagram, Facebook Messenger, Email, etc, it's difficult to keep track of everything. These systems keep it all in one place. With this support platform, you'll want to measure First Response Time and Customer Satisfaction. First Response is a measurement of how quick, on average, you respond to messages. Customer Satisfaction is an automate survey that goes out to customers asking if they had Good or Bad service. Results are tallied and averaged. Use our TAR method when responding to questions. Thanks. Acknowledge. Resolve. Example: "Thanks for asking your question Catie! We understand your concern. We can absolutely let you know when your order is ready to pick-up. Have a great day!" Bonus Tip: Answer your phone as much as possible! Set a goal of getting to 0 missed calls during business hours. Subscribe to our podcast: https://itunes.apple.com/us/podcast/printavo-presents-printhustlers-podcast/id1213143414?mt=2