The Business Method: Interviewing Billionaires, Billion Dollar Founders & the World’s Most Successful People 🎧🔥

2-10 minute high-performance clips delivered to you Monday & Friday from our top interviews    Contact Info: Website: https://www.thebusinessmethod.com/ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-method-podcast/id1069958541?mt=2 Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly90aGVidXNpbmVzc21ldGhvZC5wb2RiZWFuLmNvbS9mZWVkLnhtbA%3D%3D Spotify: https://open.spotify.com/show/2q8Q9t78sCL6kNkWlnV1Po

Today my amazing listeners I am thrilled to welcome back to the podcast Joe Pulizzi. It’s not often we have guests back on the show, so that might be a premonition to everyone out there how much I like our guest today. Joe was on our podcast back in 2017. Joe’s episode was very memorable for me because of the insight that Joe laid out for content focused businesses, and to me his message made so much sense.    There were a few points that Joe explained that really helped me along to continue to build this podcast. One was that you can’t always monetize your passion. We have seen a lot of businesses fail due to people trying to monetize their passions, and it has led to a lot of heartbreak, wasted time, and mounds of debt.  The second point that Joe made was that media channels are the original content marketing businesses for 200 years before content marketing was even a thing. They build a massive audience, sell the audience what they want, and then diversify.    Joe started Content Marketing Institute in 2007. Over the years he built an incredibly successful business around content marketing helping entrepreneurs all around the world. Eventually, their live event became the largest event in the world for content marketing and Joe sold his company  for $30 million dollars. Joe then unofficially ‘retired’, became a novelist and focused on his non-profit. Then Covid hit in early 2020. People started reaching out to him for help to start content based businesses most likely due to the fact that so many people were out of work, staying at home and had little to do. He noticed a spike in his book sales that he published back in 2016. He also noticed a lot more momentum on his podcast that had been stagnant for a few years. People were looking for a solution so Joe put his mystery novel away and released a new version of his book Content Inc. He started a new newsletter, fired up the podcast and he is back in business.   Today, we are going to dissect that book, and let me be the first to tell you, it is a darn good book to dissect for what is happening in the online world and global economy today.      03:35 Who is Joe Pulizzi?     05:59 The Content Marketing Model & Why it Could Be the Best Business Model in the  World     12:45 Why Joe Retired After Selling for $30Million and Now is Back Doing the Same Thing     20:25 The 7 Steps of a Content Marketing Business     27:55 Examples of Fantastic Content Marketing Businesses     45:30 Creative New Ways Post COVID to Monetize for Content Entrepreneurs      47:35 Decentralized Automatized Organizations     51:35 When to Diversify in a Content Marketing Business?     58:45 Timeline for $0 to $5 Million in 5 Years 1:09:35 What Joe Would Do if He Started From Zero Today 1:12:30 Joe on Visualization Contact Info:   https://www.joepulizzi.com/ https://www.thetilt.com/ Twitter: @joepulizzi   Subscribe to the Podcast:    🎧 Website:  https://www.thebusinessmethod.com/   🍏 Apple Podcasts:  http://bit.ly/TheBusinessMethod   💻 Google Podcasts:  http://bit.ly/TheBusinessMethodGooglePodcasts   🎙Spotify:  http://bit.ly/SpotifyTheBusinessMethod Follow Chris Reynolds on Social Media:   Instagram: @chrisreynoldslive  Facebook: @chrisreynoldslive  YouTube: @chrisreynoldslive

2-10 minute high-performance clips delivered to you Monday & Friday from our top interviews    Contact Info: Website: https://www.thebusinessmethod.com/ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-method-podcast/id1069958541?mt=2 Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly90aGVidXNpbmVzc21ldGhvZC5wb2RiZWFuLmNvbS9mZWVkLnhtbA%3D%3D Spotify: https://open.spotify.com/show/2q8Q9t78sCL6kNkWlnV1Po

2-10 minute high-performance clips delivered to you Monday & Friday from our top interviews    Contact Info: Website: https://www.thebusinessmethod.com/ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-method-podcast/id1069958541?mt=2 Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly90aGVidXNpbmVzc21ldGhvZC5wb2RiZWFuLmNvbS9mZWVkLnhtbA%3D%3D Spotify: https://open.spotify.com/show/2q8Q9t78sCL6kNkWlnV1Po

Those people in the world with personal brands are unique individuals. Personal brands come a few different ways. One, a person can create success in their personal life, and then they make a brand out of that influence they’ve gained, thus becoming a personal brand. Think Elon Musk, Oprah Winfrey, Michael Jordan, Lionel Messi, they’re all so successful at their own trade, that the world in a way forces them to become a personal brand.    Then there is another type of personal brand, and it comes from someone who has something inside of them and it is so strong they want and need to share it with the world. They are natural creators. Joe Rogan would be a good example of this, he started his podcast with no outside influence, he just wanted to have great conversations with great people. This group of people with a personal brand have so much to give and are so good at it, that when they start sharing, it could be through videos, books, audio, blogs or whatever means they choose, it naturally starts to take off, and people follow.    That is today’s guest. His name is Preston Smiles, and when he was in his mid-20’s he started helping people. He noticed people would come up to him and naturally ask for help and support. Eventually, more and more people came and he got overwhelmed with the time strain so he created a YouTube channel to help people answer their questions. He then began making inspirational videos, he started a community called the LoveMob where the group went around and did random acts of kindness and flash mobs. His channel and brand grew to where he could begin monetizing by writing books, and starting groups that help people, and empowering others to take action in their lives.    Preston is now the author of two books, has a very successful YouTube channel, he has approximately 150k followers on Facebook, 224k on Instagram, he’s been interviewed on a few of the top mindset & entrepreneurial podcasts in the world including ImpactTheory and Lewis Howes podcast. He runs a podcast himself, and runs multiple empowerment groups like Amplify, Kaboom Coaching, Stretch 22, and M-Powered Brotherhood. Today on the podcast, Preston and I are going to talk to those of you that have a personal brand inside of them, and how you can let it out! 03:55 Who is Preston Smiles? 08:31 The 4 Stages of Consciousness 13:10 The Early Days of Preston’s Personal Brand 17:32 Staying in Alignment with Oneself  24:25 As a Creator - How Do You Give Your Brand to the World 29:05 How is a Terrible Question to Ask 39:25 Tapping Into the Work You Should be Doing Contact Info:   Website: https://prestonsmiles.com/ Facebook: https://www.facebook.com/PrestonSmilesSpeaks/ Instagram: https://www.instagram.com/prestonsmiles/ Podcast: https://podcasts.apple.com/us/podcast/the-preston-smiles-show/id1572721878   Subscribe to the Podcast:    🎧 Website:  https://www.thebusinessmethod.com/   🍏 Apple Podcasts:  http://bit.ly/TheBusinessMethod   💻 Google Podcasts:  http://bit.ly/TheBusinessMethodGooglePodcasts   🎙Spotify:  http://bit.ly/SpotifyTheBusinessMethod Follow Chris Reynolds on Social Media:   Instagram: @chrisreynoldslive  Facebook: @chrisreynoldslive  YouTube: @chrisreynoldslive

2-10 minute high-performance clips delivered to you Monday & Friday from our top interviews    Contact Info: Website: https://www.thebusinessmethod.com/ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-method-podcast/id1069958541?mt=2 Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly90aGVidXNpbmVzc21ldGhvZC5wb2RiZWFuLmNvbS9mZWVkLnhtbA%3D%3D Spotify: https://open.spotify.com/show/2q8Q9t78sCL6kNkWlnV1Po

2-10 minute high-performance clips delivered to you Monday & Friday from our top interviews    Contact Info: Website: https://www.thebusinessmethod.com/ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-method-podcast/id1069958541?mt=2 Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly90aGVidXNpbmVzc21ldGhvZC5wb2RiZWFuLmNvbS9mZWVkLnhtbA%3D%3D Spotify: https://open.spotify.com/show/2q8Q9t78sCL6kNkWlnV1Po

Punit Dhillon is on The Business Method today here to chat about his strategies that he used to raise $500 million. Punit is a master of using adversity as fuel to exceed all expectations. Starting at nine, he almost drowned in a swimming pool. Twenty years later, he became a competitive swimmer and completed his first of several Ironman Triathlons. Now he is the chairman and CEO of Skye Bioscience Inc., a public pharmaceutical company.   Formerly the VP of finance and operations at Inovio Pharmaceuticals, Inc., Punit Dhillon raised over $125 million through multiple financings and several licensing deals. He was also instrumental to the successful in-licensing of key intellectual property and a number of corporate transactions, including the acquisition and consolidation ofInovio AS, a Norwegian DNA delivery company, and the merger with VGX Pharmaceuticals.   03:18 Who is Punit Dhillon? 15:40 Raising Over $500 Million 20:42 The First Steps to Raising Money 25:20 Getting Past Rejection While Raising Money 34:30 Preparing for a Major Investor Pitch 40:40 Tips for Those Starting Out to Raise Money 45:10 High Performance Tips from Punit Contact Info:   https://punitdhillon.com/ Subscribe to the Podcast:    🎧 Website:  https://www.thebusinessmethod.com/   🍏 Apple Podcasts:  http://bit.ly/TheBusinessMethod   💻 Google Podcasts:  http://bit.ly/TheBusinessMethodGooglePodcasts   🎙Spotify:  http://bit.ly/SpotifyTheBusinessMethod Follow Chris Reynolds on Social Media:   Instagram: @chrisreynoldslive  Facebook: @chrisreynoldslive  YouTube: @chrisreynoldslive

2-10 minute high-performance clips delivered to you Monday & Friday from our top interviews    Contact Info: Website: https://www.thebusinessmethod.com/ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-method-podcast/id1069958541?mt=2 Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly90aGVidXNpbmVzc21ldGhvZC5wb2RiZWFuLmNvbS9mZWVkLnhtbA%3D%3D Spotify: https://open.spotify.com/show/2q8Q9t78sCL6kNkWlnV1Po

2-10 minute high-performance clips delivered to you Monday & Friday from our top interviews    Contact Info: Website: https://www.thebusinessmethod.com/ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-method-podcast/id1069958541?mt=2 Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly90aGVidXNpbmVzc21ldGhvZC5wb2RiZWFuLmNvbS9mZWVkLnhtbA%3D%3D Spotify: https://open.spotify.com/show/2q8Q9t78sCL6kNkWlnV1Po