

Ep.520 ~ BILLION: How He Became King Of The Thrill Pill Cult & Selling $350 Million on Amazon ~ Shaahin Cheyene
Sep 15, 2021
Shaahin Cheyene, the inventor of Herbal Ecstasy and a digital vaporization pioneer, recounts his incredible entrepreneurial journey. He reveals how he sold over $350 million worth of product before his 20s and transitioned to thriving on Amazon. Cheyene shares fascinating tales, including his brush with the Yakuza and insights on the importance of distribution in business success. He emphasizes the value of resilience, personal growth, and embracing genuine experiences over social media superficiality, all while promoting his compelling new book.
AI Snips
Chapters
Books
Transcript
Episode notes
Creating Billion Dollar Legal Pill
- Shaahin Cheyene created a legal, safe, and cheap nootropic pill to replace illegal ecstasy in the early 90s.
- He started by convincing drug dealers to sell his product at raves and then scaled worldwide to a billion dollars revenue.
Distribution Trumps Product Quality
- Distribution is the most crucial factor in product success, not just the product quality.
- Use psychological influence techniques like social proof to market effectively on platforms like Amazon.
Deal with Japanese Yakuza
- Shaahin faced a chilling encounter with the Japanese Yakuza who wanted to buy his business.
- This tense situation ended well and was a turning point in his career.