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Ep.518 ~ A Safe Business Model to Hit $5 Million in 5 Years ~ Joe Pulizzi

Sep 1, 2021
Joe Pulizzi, founder of the Content Marketing Institute and author, returns with invaluable insights on building sustainable businesses. He emphasizes the importance of audience-first strategies over merely monetizing passions, shedding light on the pitfalls many face. The conversation dives into innovative monetization techniques, including creator coins and NFTs, while stressing the critical need for diversification in business growth. Joe shares practical advice on content marketing foundations, helping entrepreneurs navigate the evolving landscape with confidence.
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INSIGHT

Audience-First Lowers Startup Risk

  • Building an audience first reduces risk compared to product-first startups.
  • Understand audience needs, then launch products they actually want.
ANECDOTE

Joe's Return Triggered By COVID Demand

  • Joe relaunched Content Inc. after COVID triggered renewed interest in content-first businesses.
  • He saw rising book and podcast metrics and pivoted from fiction back to teaching content entrepreneurship.
ADVICE

Niche Deeply And Find A Tilt

  • Niche deeply and pick a unique content tilt to cut through clutter.
  • Use platform or topical differentiation to become the leading informational expert.
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