Natural Born Coaches

Marc Mawhinney
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May 13, 2024 • 24min

Episode #869: Kae Wagner: The Big Myths Around Personal Branding!

Kae Wagner, founder of North Star Marketing, is a personal branding specialist and she's here to debunk big myths that are floating around about personal branding! What You'll Hear In This Episode: What is "personal branding"? Why personal branding is more than just a logo Is it better for a coach to brand with their personal name, or a company one? Tackling the big myths around personal branding, and how you should think about each instead - A sneak peek at Kae's upcoming live branding webinar!
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May 6, 2024 • 28min

Episode #868: Taylor Proctor: Using Intuition To Grow Your Coaching Business

Taylor Proctor is coach, consultant, and the host of the "Get Good At Business" podcast. In this episode, we talk about the importance of intuition in the business world and the role that it plays in the "IMOVE" method that she uses! What You'll Hear In This Episode: Taylor's background working in corporate environments such as Google and Stanford University Her shift from transformational happiness mentoring to business coaching, and her decision to leave the corporate world to focus on her coaching full-time- What the "IMOVE" method is The importance of using templates and standard operating procedures (SOPs) in streamlining business operations and scaling effectively How intuition can guide businesses towards successful marketing strategies and help avoid burnout - Why marketing is a long-term process rather than a quick fix!
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Apr 29, 2024 • 30min

Episode #867: Christopher Salem: About Emotional Intelligence!

Christopher Salem is a business executive advisor, professional keynote speaker and award-winning author. In this episode, we discuss the significance of emotional intelligence in business and its role in building a successful team and creating a safe workplace environment. What You'll Hear In This Episode: - Christopher's personal journey of recognizing his past negative emotional behaviors and learning to shift his focus towards positive emotions and trusting the process - Why you shouldn't fear risk-taking and what you can learn from failure and proactive thinking - The negative impacts of a lack of emotional intelligence, including decreased productivity, increased risk aversion, and ineffective communication. - Christopher's process on how to take EQ to the next level and change your thinking towards it.
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Apr 22, 2024 • 41min

Episode #866: Luke Charlton: How To Give Your Market What It Really Wants (And Needs!)

Luke Charlton has helped over 1,000 coaches grow their businesses with paid advertising and has helped clients generate over $50 million in sales, writing written winning ads for world-leading experts like Bob Proctor, Mike Dillard and Neil Patel! What You'll Hear In This Episode: - The importance of understanding your market and tailoring offers to meets its needs - A real-life example of starting with what the market wants and then creating programs and offers accordingly. - How to use Amazon book reviews to improve your ads and copywriting skills - Luke's strategy of analyzing successful competitors and understanding their advertising strategy - A discussion of "The Dream Offer" framework for effective coaching offers that sell!
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Apr 15, 2024 • 27min

Episode #865: Murray Voth: How This Coach Prospers In a Unique Coaching Niche … Automotive Shop Owners!

Murray Voth is one of Canada's most knowledgeable experts on the automotive industry, and a coach who helps automotive shop owners increase their productivity, efficiency, and profitability. In this episode, we discuss how to build a successful coaching business in a specialized niche! What You'll Hear In This Episode: Murray's journey through two decades in the automotive industry How Murray views competition in his niche The importance of owner involvement in implementing the changes recommended from the coaching sessions How Murray deals with pushback from shop owners who feel they don't need a coach The importance of asking questions and listening to your clients
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Apr 8, 2024 • 26min

Episode #864: Ann Carden: High Impact Marketing For High Caliber Clients!

Ann Carden works with coaches, consultants, and professional entrepreneurs who want high-end clients. She discusses how to get clients who pay more for your services and also how to run a live retreat to grow your business! What You'll Hear In This Episode: -- What is "High Impact Marketing"? -- How to build a system to consistently pull in high level clients -- Why Ann doesn't like using the term "High Ticket" -- How one of Ann's clients turned a $52,000 offer into a $413,000/year coaching relationship - Why live retreats are so effective in upleveling businesses!
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Apr 1, 2024 • 27min

Episode #863: Lori Kennedy: How To Name and Price Your Programs!

Lori Kennedy is the founder of The Wellness Business Hub, and helps practitioners and coaches build an online business that gives them flexibility, freedom, and financial stability! What You'll Hear In This Episode: - - Why you should have a signature program - - How to identify the pain point of your marketplace and pinpoint the problem you're helping to solve - - Lori's answer to the question: "Should you name your program after yourself?" - - The two real reasons why people buy online programs - - Lori's preferred launch strategy!
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Mar 25, 2024 • 27min

Episode #862: Aleric Heck: How To Profit From Changes In The YouTube Ads World

Aleric Heck is the leading expert in YouTube ads and video marketing, and in this episode he discusses the changes happening in the YouTube ads world like the shift from content-based targeting to audience targeting … if you want to get better results from YouTube don't miss this interview! What You'll Hear In This Episode: - The recent changes in YouTube ads and how businesses can profit from them - The ideal length for YouTube ads to ensure they deliver maximum ROI - The "Alpha AI" targeting strategy, and what it is - The importance of compliance, and why you shouldn't make overly flashy and unrealistic guarantees
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Mar 18, 2024 • 15min

Episode #861: Creating Powerful Coaching Offers!

Struggling with a clear coaching offer? Discover strategies to create compelling, simplified offers that resonate with clients. Learn why having fewer offers can enhance focus and sales. Explore the significance of highlighting results and avoiding the clutter of too many additions. Get essential tips to boost enrollment and retain client interest. Plus, catch a sneak peek of an upcoming workshop designed to help you craft impactful coaching offers!
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Mar 11, 2024 • 28min

Episode #860: Tanner Gers: A Passion For Helping People With Disabilities

Tanner Gers returns to the podcast today to share how he's making it easier for people with disabilities to gain employment, and to talk about how he turned a tragic accident in 2004 into a positive experience to help others! What You'll Hear In This Episode: - The event that changed Tanners' life, and how it led to a desire to help disabled people. - Why he started AccessAbility Officer, and why its mission is so important - His experiences competing in the Paralympics, and being inducted to the National Beep Baseball Association (blind baseball) Hall of Fame - The best tech tools for disabled people - Tips to make your websites accessible for all visitors!

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