Aleric Heck is the leading expert in YouTube ads and video marketing, and in this episode he discusses the changes happening in the YouTube ads world like the shift from content-based targeting to audience targeting … if you want to get better results from YouTube don’t miss this interview!   What You’ll Hear In This Episode:   - The recent changes in YouTube ads and how businesses can profit from them   - The ideal length for YouTube ads to ensure they deliver maximum ROI    - The “Alpha AI” targeting strategy, and what it is    - The importance of compliance, and why you shouldn’t make overly flashy and unrealistic guarantees