How I Made it in Marketing

The How I Made It In Marketing podcast is underwritten by MECLABS Institute, the parent organization of MarketingSherpa. Join us for an AI Guild session Wednesdays at 2 p.m. Eastern Time. Learn more at MECLABS.com/AI-BriefingWhen you listen to How I Made It In Marketing, you often hear me challenge a guest. Not because I necessarily disagree with them or think they are wrong, but because you must wrestle with an idea, and challenge it, to truly understand it. And that is what I try to bring you in every episode – not just a surface level, go-along-to-get-along soundbite.We truly dive into the careers of marketing leaders, and unpack how they learned these lessons and, most importantly, how you can apply them in your own career.I never stopped to think about where I got this approach, until I read the following lesson in a podcast guest application – “Don’t shy away from a good (respectful!) fight.”I realize, I was raised (career wise) in the advertising agency world, where the mantra was ‘beat it up internally before the client ever sees it.’ And when you listen to How I Made It In Marketing, you are hearing that wrestling with ideas that is often hidden behind ad agency walls before you see the flashy presentation.“Don’t shy away from a good (respectful!) fight” is a lesson from this episode’s guest – Jennifer Kim, Executive Strategy Director and Partner, TwentyFirstCenturyBrand (https://twentyfirstcenturybrand.com/).Kim has managed teams as big as 220 in her career, and right now she helps run the US office at 21stCenturyBrand.In the most recent year 21CB publicly shared revenue, 2019, the company reported $8 million.Stories (with lessons) about what she made in marketingSome lessons from Kim that emerged in our discussion:Insights about what people DO are just as powerful as insights about what people THINKDon’t think of your customers as a ‘target’ to acquire, think of how you want to invite them to participate in something with you Be aware of the biases, baggage and blind spots you may bring to a projectDon’t shy away from a good (respectful!) fight  Managing people isn’t just about teaching the craft of strategy, it’s about helping people growWho you surround yourself with mattersRelated content discussed in this episodeCreative Leadership Ideas: A behind-the-scenes look at how 9 companies run their marketing departments and agencies (https://www.marketingsherpa.com/article/case-study/creative-leadership-ideas-behind-the-scenes-look-at-9-companies)The MarketingExperiments Quarterly Research Journal (http://marketingexperiments.com/images/multifiles/journals/4th%20Quarter%20(2010)%20-%20MEx%20Research%20Journal.pdf)Marketing Operations: Process is the foundation for success (podcast episode #58) (https://www.marketingsherpa.com/article/interview/marketing-operations)Product Management & Marketing: Surround yourself with the right people (podcast episode #38) (https://www.marketingsherpa.com/article/interview/product)Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

The How I Made It In Marketing podcast is underwritten by MECLABS Institute, the parent organization of MarketingSherpa. Join us for an AI Guild session Wednesdays at 2 p.m. Eastern Time. Learn more at MECLABS.com/AI-BriefingGrowth. You see this word everywhere. Growth marketing.But do you know what uncontrolled growth in our bodies is called? It’s called cancer.Sorry to be negative, but I think it’s helpful to provide a check on the groupthink and buzzwords roiling around our industry.OK, growth. Sure, growth. But why? What is the vision? What is your business growing into? And how do you grow a business sustainably? Because again, not all growth is good…uncontrolled growth is cancer.Which is why it was so refreshing for me to see this lesson in a podcast guest application – ‘high growth can be excruciating.’In this episode of How I Made It In Marketing, I discuss the story behind that lesson, along with many more lesson-filled stories, with Pete Housley, Chief Marketing Officer, Unbounce (https://unbounce.com/).Housley manages a team of 81 in marketing, customer success and enablement, an ad budget of $3 million, and 15 vendors, including software and direct media channels.In 2020, the company raised $38.4 million in a funding round led by Crestron Partners. Unbounce currently has 17,000 customers.Stories (with lessons) about what he made in marketingYou are only as good as your team“How data saved my life”High growth can be excruciating.“How to crack a strategy. I mean really crack.”Everyone needs a mentor.Everyone needs true internal partner(s) in business.Related content discussed in this episodeServant Leadership in Marketing: We are only as good as how we handle humbling moments (podcast episode #54) (https://www.marketingsherpa.com/article/interview/servant-leadership)3 case studies of marketers that made a positive change in customers’ lives (while getting results for their business) (https://www.marketingsherpa.com/article/case-study/positive-change-marketing-case-studies)Communicating Value Proposition: We answer questions from marketers and entrepreneurs  (https://sherpablog.marketingsherpa.com/website-and-landing-page-design/communicating-value-proposition/)B2B Marketing: Marketing shouldn't be about driving demand; it's about driving value (podcast episode #40) (https://www.marketingsherpa.com/article/interview/B2B)Introductory Guide to Developing Your Customer Theory [an interactive worksheet] (https://www.marketingsherpa.com/freestuff/MECLABS-customer-theory-worksheet)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

The How I Made It In Marketing podcast is underwritten by MECLABS Institute, the parent organization of MarketingSherpa. To learn how MECLABS Services can help you get better business results from deeper customer understanding, visit MECLABS.com/results.When I was in school, I wanted to be a writer.And then when I started job interviews with ad agencies I thought, ‘Wow! It would be so amazing to be doing this every day.’Of course, fast forward to a few years into working at an ad agency, and it was a lot easier to focus on the drudgery.I was reminded of that when I read a podcast guest application with the lesson, ‘No job is as glamorous as you think it is.’For me personally, now that I am much deeper into my career, my focus is finding – maybe not the glamour, but the fulfillment – of a job where I get to create and help people every day.However, I thought this lesson would be helpful for anyone starting their career – what may look glamorous on the outside is hard work on the inside. You just see Michael Jordan hit the game winning jumper, you don’t see the relentless practice that got him there.I discussed the story behind this lesson, along with many more lesson-filled stories, when I talked to Adam Vasallo, Chief Marketing Officer, Big Brothers Big Sisters of America (https://www.bbbs.org/).Vasallo leads a team of nine, along with four marketing agency partners.Big Brothers Big Sisters of America is a 501(c)(3) nonprofit. According to its most recent audit, it received $71 million in public support and revenue in its most recent fiscal year.Unlocking the Power of Relationships: Inspiring marketing storiesIn our discussion, Vasallo discussed stories with lessons about what he made in marketing. Here are some lessons that that emerged in our conversation:Relationships are powerful. Relationships power change.When setting goals, say them out loud and share them externally (and then go exceed them)Start at the endNo job is as glamorous as you think it isAlways have a point of viewAlways be confidentFollow your passionRelated content mentioned in this episodeCorporate Communication and Marketing Innovation: The dangerous delusion of safety – playing it safe can hurt you more than you know (podcast episode #41) (https://www.marketingsherpa.com/article/interview/corporate)Marketing Operations: Process is the foundation for success (podcast episode #58) (https://www.marketingsherpa.com/article/interview/marketing-operations)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.This article was distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you’d like to get more articles like this one.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

How I Made It In Marketing is underwritten by MECLABS, the parent org of MarketingSherpa. Learn how MECLABS Services can help you get better business results from deeper customer understanding at MECLABS.com/resultsIn this week's episode of How I Made It In Marketing, we’re going to listen to some of the top insights I’ve heard on the podcast.And let me tell you why. In marketing, we can be so focused on action. We’ve got campaigns that need to go out, products we need to launch, numbers we need to meet.But to create marketing that is truly powerful, and to chart our overall career journey, sometimes we need to step back from that action for a little reflection.Summer is the perfect time to reflect. If you’re headed to the beach or the mountains or the city this summer, you’ll probably find yourself in a train, plane, or automobile for an extended amount of time. It’s a great opportunity to pop in some of your favorite podcasts and fill your brain with ideas, before spending some quality time staring at the lake for a few days and reflecting on your work life, among other things.Our normal episodes are about an hour long. CMOs and other marketing leaders share the lessons they’ve learned in their careers, and the stories behind how they learned those lessons. A lot of lessons sound good in theory, but how did you put it into practice?We’ve recorded about 60 hours of those lesson-filled stories so far. Here are a few of the takeaways that most hit home with me.Stories (with lessons) about what they made in marketingAll great creative begins with a strong consumer insight. via Aron North, CMO & Commercial Owner, Mint Mobile, from Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (Podcast Episode #11)(https://marketingsherpa.com/article/interview/revenue-growth-podcast)Tenaciously focus on a few things until you solve them. via Dhiraj Kumar, CMO, Dashlane, from SaaS Marketing: Serendipity’s role in Facebook Ads surprising pivot, focusing (and failing) at PayPal, selling like an engineer, & more (podcast episode #23)(https://www.marketingsherpa.com/article/interview/saas)Look in people’s closets.via Lindsey Lindemulder, Brand Marketing Director, Merrell, from Brand Marketing: Look in people’s closets (Podcast Episode #18)(https://www.marketingsherpa.com/article/interview/brand-marketing)Don’t just focus on your direct competitors. via Derek Detenber, Chief Marketing & Merchandising Officer, Batteries Plus, from World-Class Consumer & Retail Brands: What right do we have as a brand to be in that business? (Podcast Episode #15)(https://www.marketingsherpa.com/article/interview/consumer-retail-brands)It’s not about you, and when you make it about you, you are never going to succeed. via Onaisa Landis, VP of Marketing, Octane, from Marketing: It’s not about you, and when you make it about you, you are never going to succeed (podcast episode #53)(https://www.marketingsherpa.com/article/interview/marketing-not-about-you)Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

The How I Made It In Marketing podcast is underwritten by MECLABS Institute, the parent organization of MarketingSherpa. To learn how MECLABS Services can help you get better business results from deeper customer understanding, visit MECLABS.com/results.I love a really good turn of phrase.Hey, as a writer, I’m a real sucker for words.So when I saw this phrase on a podcast guest application it grabbed my attention – “Kill snakes.”I gotta admit, that is not one I have heard before. So I went to the Google, and it served me up… a lot of… how to kill snakes around the house.So then it was time for AI. And according to ChatGPT, “’Kill snakes’ is an idiomatic expression that means to tackle or deal with a difficult or unpleasant task or situation in a direct and forceful way. The phrase is often used to describe someone who is brave, decisive, and not afraid to take action when faced with a problem. It can also be used to encourage someone to be bold and take action instead of being passive or hesitant. The expression is most commonly used in informal contexts and is often associated with a sense of urgency or importance.I thought that description was the perfect way to set the tone for the discussion with Shafqat Islam, Chief Marketing Officer, Optimizely (https://www.optimizely.com/).Islam manages a team of 100 with a $30 million marketing budget. He had zero CMO experience when he got his current role. Optimizely is owned by Insight Partners. Insight acquired Episerver, NewsCred, and Optimizely. It combined the companies into one, which it branded as Optimizely. Insight Partners is a private equity and venture capital firm with $90 billion of regulatory assets under management.Stories (with lessons) about what he made in marketingSome lessons from Islam that emerged in our discussion:Never, ever, ever give upCategory creation Is hardKill snakesAssume noble intentGive people outsized opportunity and they will make you proudHave a plan, communicate it, stick to it, and just execute like crazy for as long as it takesRelated content mentioned in this episodeMarketing: Sometimes you have to throw the business model out (podcast episode #34) (https://www.marketingsherpa.com/article/interview/marketing-business)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.This episode was distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you’d like to get more episodes like this one.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

The How I Made It In Marketing podcast is underwritten by MECLABS Institute, the parent organization of MarketingSherpa. To learn how MECLABS Services can help you get better business results from deeper customer understanding, visit MECLABS.com/results.Given your role in the organization – maybe you’re a director, C-level, or even just a manager – you have certain positional authority. By virtue of your title, you can tell people to do things.But if you only use your positional authority, how well will those things get done? Will they get done at all?Employees must perceive the value of what you want them to do, which is where our communication superpowers as a marketer are so helpful for business leadership as well.And why I love one of the lessons from our next guest’s career, “As a marketer, it’s important to lead up, down, and side-to-side in companies — not just top-down.”I talked to Karen Possemato, CMO, Seer (https://seer.bio/), on the latest episode of the How I Made It In Marketing podcast to hear the story behind that lesson, along with many more lesson-filled stories.Possemato has grown her marketing team from four to 14 in two years (and it’s still growing).Seer is a publicly traded company, listed on Nasdaq. The company achieved revenue of $15.5 million for the full year 2022. It grew revenue 134% and increased instruments shipped 129% year over year.Stories (with lessons) about what she made in marketingSome lessons from Possemato that emerged in our discussion:As a marketer, it’s important to lead up, down, and side-to-side in companies — not just top-down. No matter how big or small your company, it’s important to build a path to return on marketing investment (ROMI) from the get-go.Be authentic.Communication is key.Lessons (with stories) from people she collaborated withAsk for forgiveness. Not for permission.Dig deeper than the data to create a story that’s much more impactful and meaningful.See the opportunity in any situation.Related content mentioned in this episode“Authenticity” vs. “Professionalism”: Should you be your authentic self in your brand’s content and marketing? Or must you adhere to certain strictures considered “professional” in your industry? (https://www.marketingsherpa.com/article/case-study/authenticity)Customer-First Marketing: A conversation with Wharton, MarketingSherpa, and MECLABS Institute (https://sherpablog.marketingsherpa.com/consumer-marketing/wharton-interview-customer-first-marketing/)The Hidden Upside of the COVID-19 Crisis for Brands and Marketers: 10 opportunities (https://www.marketingsherpa.com/article/other/hidden-upside-COVID-crisis-brands-marketers-10-opportunities)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

The How I Made It In Marketing podcast is underwritten by MECLABS Institute, the parent organization of MarketingSherpa. To learn how MECLABS Services can help you get better business results from deeper customer understanding, visit MECLABS.com/results.If you think of what we do as marketers – we take value, real value that can help a person meet a goal or overcome a challenge, and then we package it up and message it so a customer can understand and receive it.But sometimes, we focus too much on the way we want to package it, and don’t understand enough about the way a person can really understand that value, and the way they want to receive it.Think Blockbuster and Netflix. Same value, right? Netflix just found a better way to package it.Which is why I love this lesson from our next guest, “Be passionate about the challenge you are trying to solve and not stubborn about the product solution.”I talked to Andrew Beranbom, Co-founder and CEO, First Tube (https://firsttube.com/), on the latest episode of the How I Made It In Marketing podcast to hear the story behind that lesson, along with many more lesson-filled stories.Beranbom manages a team of 25 along with 75 freelancers.First Tube is a standalone company, majority owned by Horizon Media, which is the largest media agency in the United States, according to Ad Age Data Center 2022. Horizon has media investments of more than $9 billion.Stories (with lessons) about what he made in marketingSome lessons from Beranbom that emerged in our discussion:Be passionate about the challenge you are trying to solve and not stubborn about the product solution. Make sure you are not too early.Select your co-founders wisely.Embrace each person’s strengths and align on an execution plan.Focus on the value to the consumer.Create a charter program with three to five key early-adopter customers.Related content mentioned in this episodeMentioned in this episodeMarketing Campaigns: Dig deep to replicate your successes (and learn from your failures) with marketing and sales enablement case studies (https://sherpablog.marketingsherpa.com/marketing/replicate-your-successes-with-case-studies/)Naming and Branding: How marketing pros chose names for their own companies (https://sherpablog.marketingsherpa.com/marketing/naming-branding-companies/)Marketing and Brand: Embrace healthy friction (podcast episode #48) (https://www.marketingsherpa.com/article/interview/marketing-and-brand)Customer Value: The 4 essential levels of value propositions (https://marketingexperiments.com/value-proposition/levels-of-value-propositions)Funnel Strategy: 54 elements to help you guide your buyers’ journey through the marketing funnel (https://www.marketingsherpa.com/article/how-to/funnel-strategy)Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

How I Made It In Marketing is underwritten by MECLABS Institute, parent organization of MarketingSherpa. To learn how MECLABS Services can help you get better business results from deeper customer understanding, visit MECLABS.com/results.Marketing is such a tricky endeavor.On the one hand, success is predicated on creativity. Think of some of the most memorable and effective marketing campaigns through history, it took creative brains to pull them off.But creativity without execution never sees the light of day. And history is littered with great creatives who were never able to get it done.Which is why a lesson from our next guest is so valuable no matter what role you have in marketing – “process is the foundation for success.”Not flashy or glamorous, but certainly essential.I talked to Shruti Joshi, COO, Facet (https://facet.com/), on the How I Made It In Marketing podcast to hear the story behind that lesson, along with many more lesson-filled stories.Facet raised $165M+, led by VC firms like Warburg Pincus and Durable Capital.  Joshi oversees the sales, marketing, planning and member experience organizations, a total team of 180. Stories (with lessons) about what she made in marketingSome lessons that emerged in our discussion:Process is the foundation for success.Data is the decider.Authenticity matters.There’s no substitute for mastery and grit.To get an entire organization to follow a concept and execute as intended, the concept(s) must be simple.There will never be a good time to do this, just get it done.Create a meaningful people-first culture.Bring vulnerability and emotion into the workplace.Related content mentioned in this episodeValue Sequencing Decider Graphic: What do your customers need to know, and when do they need to know it? (https://marketingexperiments.com/value-proposition/value-sequencing-decider-graphic)“Authenticity” vs. “Professionalism”: Should you be your authentic self in your brand’s content and marketing? Or must you adhere to certain strictures considered “professional” in your industry? (https://www.marketingsherpa.com/article/case-study/authenticity)Homepage Optimization Applied: Learn how to replicate a 331% lift on your own site (http://marketingexperiments.com/website-optimization-transcripts/2012-08-13.pdf)The Last Blog Post: How to succeed in an era of Transparent Marketing (https://marketingexperiments.com/copywriting/last-blogpost-transparent-marketing)Why a Customer-First Culture is Essential for Your Business: Interview with ex-chairman of financial services firm (https://meclabs.com/research/discovery/customer-first-culture-is-essential)Corporate Communication and Marketing Innovation: The dangerous delusion of safety – playing it safe can hurt you more than you know (episode #41) (https://www.marketingsherpa.com/article/interview/corporate)Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

The How I Made It In Marketing podcast is underwritten by MECLABS Institute, the parent organization of MarketingSherpa. To learn how MECLABS Services can help you get better business results from deeper customer understanding, visit MECLABS.com/results.Hold a newspaper or magazine or other reading material right up to your face. I mean touching your nose close. Way too close.What do you read? Nothing. It’s all a blur, right?Now hold it at a comfortable distance. Everything comes into focus.This is the perfect analogy for a challenge many marketers face. When it comes to an audience at arm’s length – namely, our current and potential customers – we are practiced at using our communication skills to help them understand the perceived value of our products and overcome any possible anxiety.But the group of people we are closest to – the ones working inside the very same walls as us, so to speak – our colleagues. We can overlook the necessity of understanding their possible anxieties, the non-monetary costs they face, and help them understand the process-level value proposition for actions they need to take.We can be so focused on doing the thing, we overlook communicating why others should join us in getting it done.Or as our next guest puts it, “change agents need broad support.”I talked to Christina Martin, Executive Director of Marketing for Chase Auto, JP Morgan Chase and Company (https://www.jpmorganchase.com/), on the latest episode of the How I Made It In Marketing podcast to hear the story behind that lesson, along with many more lesson-filled stories.Martin manages a team of six engaged in B2C marketing for Chase Auto.JP Morgan Chase has $3.7 trillion in assets and $292 billion in stockholders’ equity as of December 31, 2022. One out of every two households in America have a relationship with JP Morgan Chase.Stories (with lessons) about what she made in marketingSome lessons from Martin that emerged in our discussion:Don’t fall for Wile E. Coyote marketing.Change agents need broad support.Great brands consistently tell their story.Stay close to the well head.Observation is a powerful research technique.A problem isn’t a problem if it can be solved with money.Related content mentioned in this episodeContent and Communications: Tenacity, keep it simple, authenticity works (podcast episode #33) (https://www.marketingsherpa.com/article/interview/content)MarketingSherpa (https://www.marketingsherpa.com/)How I Made It In Marketing podcast (https://www.marketingsherpa.com/podcast)Product Management & Marketing: Surround yourself with the right people (podcast episode #38) (https://www.marketingsherpa.com/article/interview/product)The Psychology of Blue Jeans: What marketers can learn from 150 years of Levi Strauss customer letters (podcast episode #4) (https://www.marketingsherpa.com/article/interview/customer-psychology)Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

The How I Made It In Marketing podcast is underwritten by MECLABS Institute, the parent organization of MarketingSherpa. To learn how MECLABS Services can help you get better business results from deeper customer understanding, visit MECLABS.com/results.I have this dream that I can go into other peoples’ heads, kind of like the movie Being John Malkovich.Friends. Family. Customers. Work colleagues.And truly get that other perspective. Truly know what those people think of me, my work, our company, our offerings.Unless my life becomes a surrealist fantasy comedy, this is not going to happen.But the closest thing I‘ve found is seeing every interaction I have – with a customer, with a colleague – as valuable to me, a thing of value that I must exchange my ego to receive.It’s amazing what you can do if you just get that darn ego out of the way.So I loved reading this lesson in a recent podcast guest application – “Feedback is a gift and people are investing in you by providing candid feedback.”I talked to Bryan Law, Chief Marketing Officer, ZoomInfo (https://www.zoominfo.com/), on the latest episode of the How I Made It In Marketing podcast to hear the story behind that lesson, along with many more lesson-filled stories.ZoomInfo is a public company listed on the NASDAQ stock exchange. It recorded $1.07 billion in revenue in 2022. At ZoomInfo, Law manages a team of 150, along with 100 different vendors and tech platforms.Stories (with lessons) about what he made in marketingSome lessons from Law that emerged in our discussion:Varied experiences inform a holistic approach to business problems.You can accelerate your career by identifying areas you are willing to take risks that others are not. Life is too short to be in an emotionally damaging work environment. Feedback is a gift and people are investing in you by providing candid feedback.We can all give way more of ourselves than we believe possible. Make sure the people you work with know that you care about them.Related content mentioned in this episodeMECLABS Methodology (https://meclabs.com/about/methodology)Marketing and Brand: Embrace healthy friction (podcast episode #48) (https://www.marketingsherpa.com/article/interview/marketing-and-brand)Franchising and Marketing: In a world of chicken dinners, be a lobster dinner (Podcast Episode #14) (https://www.marketingsherpa.com/article/interview/franchising-and-marketing)Customer-First Marketing: A conversation with Wharton, MarketingSherpa, and MECLABS Institute (https://sherpablog.marketingsherpa.com/consumer-marketing/wharton-interview-customer-first-marketing/)Team Building: Loyalty, relationships, pre-selling, and other keys to marketing management success (Podcast Episode #16) (https://www.marketingsherpa.com/article/interview/team-building)Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application