How I Made it in Marketing Marketing Leadership: Get insights from some of our best conversations with marketing VPs and CMOs (podcast episode #62)
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In this week's episode of How I Made It In Marketing, we’re going to listen to some of the top insights I’ve heard on the podcast.
And let me tell you why. In marketing, we can be so focused on action. We’ve got campaigns that need to go out, products we need to launch, numbers we need to meet.
But to create marketing that is truly powerful, and to chart our overall career journey, sometimes we need to step back from that action for a little reflection.
Summer is the perfect time to reflect. If you’re headed to the beach or the mountains or the city this summer, you’ll probably find yourself in a train, plane, or automobile for an extended amount of time.
It’s a great opportunity to pop in some of your favorite podcasts and fill your brain with ideas, before spending some quality time staring at the lake for a few days and reflecting on your work life, among other things.
Our normal episodes are about an hour long. CMOs and other marketing leaders share the lessons they’ve learned in their careers, and the stories behind how they learned those lessons. A lot of lessons sound good in theory, but how did you put it into practice?
We’ve recorded about 60 hours of those lesson-filled stories so far. Here are a few of the takeaways that most hit home with me.
Stories (with lessons) about what they made in marketing
All great creative begins with a strong consumer insight. via Aron North, CMO & Commercial Owner, Mint Mobile, from Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (Podcast Episode #11)(https://marketingsherpa.com/article/interview/revenue-growth-podcast)
Tenaciously focus on a few things until you solve them. via Dhiraj Kumar, CMO, Dashlane, from SaaS Marketing: Serendipity’s role in Facebook Ads surprising pivot, focusing (and failing) at PayPal, selling like an engineer, & more (podcast episode #23)(https://www.marketingsherpa.com/article/interview/saas)
Look in people’s closets.via Lindsey Lindemulder, Brand Marketing Director, Merrell, from Brand Marketing: Look in people’s closets (Podcast Episode #18)(https://www.marketingsherpa.com/article/interview/brand-marketing)
Don’t just focus on your direct competitors. via Derek Detenber, Chief Marketing & Merchandising Officer, Batteries Plus, from World-Class Consumer & Retail Brands: What right do we have as a brand to be in that business? (Podcast Episode #15)(https://www.marketingsherpa.com/article/interview/consumer-retail-brands)
It’s not about you, and when you make it about you, you are never going to succeed. via Onaisa Landis, VP of Marketing, Octane, from Marketing: It’s not about you, and when you make it about you, you are never going to succeed (podcast episode #53)(https://www.marketingsherpa.com/article/interview/marketing-not-about-you)
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