Future of IP Protection Podcast

In this episode, Branddy speaks to Jayne Durden, Trademark and Brand Protection Advisor at Sanders IP Law. During the episode, they talk about how brands need technology to protect their IP — they can no longer do it manually — as well how to stay ahead of new landscapes like the Metaverse, and how to be more proactive in enforcing your brand when faced with copycats. Topics discussed: How Jayne's long career in IP protection started pre-internet and has covered both physical commerce spaces and online ones, and how she's worked with both big businesses and startups. The evolution of how to find counterfeit goods, and how it's gone from walking from store to store, to scanning the internet, to being prepared for the Metaverse and Web 3.0. How it's easier than ever for brands to market themselves on social media today — but they have to do so without losing control of their brand, their message, or their products. The value different generations place on what they buy, where it's from, how it's made, and whether it's a brand name or not. The necessity for technology in helping enforce IP and the need for open communication, education, and information sharing so that problems can be addressed. What the future of IP protection will look like, and why we'll see more brands step up and "speak for themselves" as they protect their  products and reputation. Top advice for brands who want to start or strengthen their IP protection strategy. Resources Mention:  LinkedIn: https://www.linkedin.com/in/jayne-durden-a9922a4/ SandersIPLaw.com

In this episode, Branddy speaks to Allison Cunningham, Program Manager, Strategy at IACC. During the episode, they talk about the ways IP protection keeps consumers safe and dreams protected, the current state of IP and how it's adapting to technological advances, and advice for those wanting to succeed with their IP protection strategy. Topics discussed: How Allison got involved in the world of anti-counterfeiting, and how her work focuses on collaborating with stakeholders to make sure they have the right resources. How IP protection not only keeps consumers safe, but keeps people's dreams protected as well. The current state of IP protection, and how the IP protection space needs to adapt to new technologies pushed forward by the pandemic. How artificial intelligence and machine learning can help enforce IP, but only if humans collaborate on training AI to enhance its effectiveness. What the future of IP protection will look like, and how, based on the past, it will extend from single websites and ecommerce to social media. What actionable steps IP professionals can take in order to succeed in this rapidly changing landscape. Resources Mention:  IACC website: IACC.org LinkedIn: https://www.linkedin.com/in/allison-cunningham-bb0947112/

Raelynn Leggio, Corporate Counsel at Forbes, discusses the daily duties of in-house counsel at a media company, challenges of IP protection, and building a valuable IP protection strategy. They talk about brand licensing, tracking infringing activity online, executive buy-in, data analysis for strategy development, and the impact of force majeure incidents on contracts and local licenses. Advice on understanding pain points, patience, and setting expectations for success in IP protection.

In this episode, Branddy speaks to Carrie Hedayati, Intellectual Property Counsel at 100% and attorney owner of the Law Office of Carrie Hedayati. During the episode, they discuss the challenges to IP protection today, and actionable steps and strategies brands should take to improve their current state of IP protection. Topics discussed: The challenges to protecting IP due to the accelerated pace of innovation and other factors. What brands are getting wrong about IP protection and what they can do to make sure their brand is protected earlier and more thoroughly. Steps brands can take to create a brand protection strategy, like reviewing your current IP, tightening up your portfolio, and having a plan for the time commitment needed. Why brands should approach protecting their iP like mowing the lawn and digging out weeds. What new technology is currently advancing IP protection and helping make it easier for brands. What the future of IP protection is, and why the pace of innovation and protection need to sync up in order for brands to be more successful. Actionable advice brands can take to succeed in IP protection, including being curious and creative.  Resources Mention:  ICC: iccwbo.org/ USPTO: www.uspto.gov/ INTA: www.inta.org/ LinkedIn: www.linkedin.com/in/carrie-rau-hedayati-05144910 Law Office of Carrie Hedayati: www.carriehedayatilaw.com Insta: @c_hedayati_law

In this episode, Branddy speaks to Mark Leonard, General Counsel at Sunsweet Growers Inc. During the episode, they talk about in-house brand management, how IP protection is linked to brand reputation, and ways brands can better protect themselves with data. Topics discussed: What brand protection looks like in-house, where the legal department touches every department. What the current landscape of brand protection is, and why it goes beyond just IP enforcement. Why ecommerce is one of the biggest challenges to brands who want to track and monitor marketplaces for copyright infringement. How today's monitoring platforms are becoming more sophisticated and generating useful business intelligence. How to use the data gathered from monitoring efforts to address gray market issues and improve communication. What brand protection will look like in five years, and why AI will play a big role in streamlining efforts.