An In-House Counsel’s Guide to IP Protection and Licensing at a Large Media Company

In this episode, Branddy speaks to Raelynn Leggio, Corporate Counsel at Forbes. During the episode, they talk about the daily duties of in-house counsel for a media company, the challenges IP protection and executive buy-in, and how to build an IP protection strategy that will add value to your company.

Topics discussed:

• What a day in the life of an in-house counsel looks like, including Raelynn's two key areas of focus: brand licensing and media licensing.
• How Raelynn has seen the state of IP protection change over the years, from fashion law and tracking down physical shops, to media and licensing and tracking infringing activity online.
• Why one of the biggest challenges today is how to get executives and stakeholders to care about brand protection, and why they should view it as a profit center and saver, and not as a cost center.
• The importance of collecting and analyzing data in order to develop a brand protection strategy so that you know where to start and what to target.
• What IP protection will look like in five years for an in-house counsel, especially when it comes to contracts and local licenses being impacted by force majeure incidents like COVID and wars.
• Advice on how to succeed in IP protection, including understanding your pain points, the need for patience while building a strategy, and why setting expectations is key. 

Resources Mention: 

• LinkedIn: https://www.linkedin.com/in/raelynn-m-leggio/