In this episode, Branddy speaks to Mark Leonard, General Counsel at Sunsweet Growers Inc. During the episode, they talk about in-house brand management, how IP protection is linked to brand reputation, and ways brands can better protect themselves with data.
Topics discussed:
- What brand protection looks like in-house, where the legal department touches every department.
- What the current landscape of brand protection is, and why it goes beyond just IP enforcement.
- Why ecommerce is one of the biggest challenges to brands who want to track and monitor marketplaces for copyright infringement.
- How today's monitoring platforms are becoming more sophisticated and generating useful business intelligence.
- How to use the data gathered from monitoring efforts to address gray market issues and improve communication.
- What brand protection will look like in five years, and why AI will play a big role in streamlining efforts.
Future of IP Protection Podcast