SchoolCEO: K-12 Marketing + Communications

Karen Eber is global leadership consultant and keynote speaker. Her talk on TED.com: How your brain responds to stories – and why they’re crucial for leaders has 2 million views. As the CEO and Chief Storyteller of Eber Leadership Group, Karen helps companies build leaders, teams, and culture, one story at a time. Karen works with Fortune 500 companies like General Electric, Facebook, Kraft Heinz, Kate Spade, and Microsoft. She guest lectures at universities including the London School of Business, MIT, and Stanford. She is a former Head of Culture, Chief Learning Officer and Head of Leadership Development at General Electric and Deloitte and is a frequent contributor to Fast Company.Join a conversation about:Using stories to turn No into YesThe common mistakes of storytelling,Better ways to get your community to really hear what you’re telling them,Drawing out better everyday stories from teachers,How you can approach storytelling to increase your influence and inspire your school community.Follow Karen Eber on Twitter at @kareneber1 or visit her website: https://www.kareneber.com/Subscribe to SchoolCEO Newsletter at https://www.schoolceo.com/subscribe-now/ for more strategies on leadership, influence, and marketing. Follow SchoolCEO on Twitter: https://twitter.com/school_ceoFollow SchoolCEO on LinkedIn or X/Twitter @school_ceo. Subscribe to SchoolCEO at SchoolCEO.com for research, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com.Learn more about SchoolCEO and all of our resources on our About page. SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform. 

William D. Parker is the host of Principal Matters, a popular podcast and blog for building leaders. With more than 300 episodes, a decade of writing, and three published books, he offers open and honest dialogues about the challenges and opportunities that principals face around school culture, leadership and communication.We discuss how superintendents and principals can work better together, the shared experience of leading others, and how together school leaders can play offense to help everyone in their schools win by celebrating the successes within their organizations.Will currently serves as executive director of Oklahoma’s Association of Secondary Principals and Oklahoma’s Middle Level Educator Association. His solutions and strategies can help education leaders motivate students, inspire teachers, and reach their communities. Learn more about Will on his website here: https://williamdparker.com/ and be sure to listen in and subscribe to Principal Matters on Apple Podcasts or Spotify.Learn more about SchoolCEO’s work, magazine, podcast, and other resources here: https://www.schoolceo.com/ Follow SchoolCEO on LinkedIn or X/Twitter @school_ceo. Subscribe to SchoolCEO at SchoolCEO.com for research, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com.Learn more about SchoolCEO and all of our resources on our About page. SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform. 

Decades ago Jamie Vollmer’s career was transformed when he was invited to speak to a group of teachers. His three big assumptions about what is wrong with schools were turned upside down. The result of that presentation and Jamie’s willingness to change his mind is a lesson for everyone. Since that day Jamie has gone on to present and entertain tens of thousands of educators, board members, parents, and community leaders from coast to coast. His enthusiastic defense of public education, educators, and superintendents has been praised. He is insistent and confident that schools cannot do it alone. In particular, Jamie provides insights that can help school leaders change the false narratives that persist about public education. Toward the end of the episode, Jamie Vollmer presents two frameworks to help schools shift the conversation within their schools and in their communities: the first framework is “every day evidence”  and the second is “The Five S’s.” The Five S’s StopShiftShareSustainStart NowWe also discuss the importance of brand representation by teachers and staff, and cite SchoolCEO’s research from January 2022 on Who Speaks for Your Brand.Learn more about Jamie Vollmer’s work and presentations here: https://www.jamievollmer.com/Learn more about SchoolCEO’s work, magazine, podcast, and other resources here: https://www.schoolceo.com/ Follow SchoolCEO on LinkedIn or X/Twitter @school_ceo. Subscribe to SchoolCEO at SchoolCEO.com for research, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com.Learn more about SchoolCEO and all of our resources on our About page. SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform. 

Julie Lythcott-Haims believes in humans and is deeply interested in what gets in our way. For over a decade she served as Stanford University’s dean of freshmen. With more parents controlling their students’ experience, relationships, academic work, and decisions, her message is something that will resonate with every educator, student, and parent.She is the New York Times bestselling author of How to Raise an Adult which gave rise to a popular TED Talk; her second book is the critically-acclaimed and award-winning prose poetry memoir Real American; her third book, Your Turn: How to Be an Adult, has been called a “groundbreakingly frank” guide to adulthood. Julie holds degrees from Stanford, Harvard Law, and California College of the Arts. She currently serves on the boards of Black Women’s Health Imperative, Narrative Magazine, and on the Board of Trustees at California College of the Arts. She serves on the advisory boards of LeanIn.Org, Sir Ken Robinson Foundation and Baldwin For the Arts. Follow Julie Lytchott-Haims on Twitter at @jlythcotthaimsSubscribe to SchoolCEO Newsletter at https://www.schoolceo.com/subscribe-now/ for more strategies on leadership, influence, and engaging your school community.Follow SchoolCEO on Twitter @school_ceoFollow SchoolCEO on LinkedIn or X/Twitter @school_ceo. Subscribe to SchoolCEO at SchoolCEO.com for research, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com.Learn more about SchoolCEO and all of our resources on our About page. SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform. 

This episode is a look inside how to grow a reputable district brand. While storytelling is often preached about, Saginaw ISD is actively telling its story with the help of hundreds of voices within the district in what Dr. Collier calls “Collective Authorship.” It's a powerful framework that can help you and your schools rethink how to share, celebrate, and communicate the stories of achievement with your stakeholders. In this conversation we answer these questions and more:How can you share different perspectives across your district?How do you get teachers and staff to be your district’s ambassadors?Can storytelling impact your district's culture?Is culture more important than tools and tactics?How can you make your district’s strengths more visible?Saginaw ISD isn’t a typical school district, it’s actually an educational service agency providing services, resources, and programs to local school districts  throughout Saginaw County. In total, Saginaw ISD serves 12 local school districts, 5 public school academies, and 22 non-public schools, with a total enrollment of approximately 27,000 students.In addition, SISD operates multiple educational programs to meet the unique needs of students ages birth to 26 across Saginaw County, including: Hartley Outdoor Education Center, Head Start/Early Head Start and Great Start to Readiness Programs, Great Lakes Bay Early College, Saginaw County Juvenile Detention Center School, and Special Education Center Programs.Follow our guests on Twitter at @JeffreyJCollier, @CotyKuschinsky, and @SaginawISDSubscribe to SchoolCEO Newsletter at https://www.schoolceo.com/subscribe-now/ for more strategies on leadership, influence, and marketing. Follow SchoolCEO on Twitter: https://twitter.com/school_ceoFor research, articles, and perspectives visit SchoolCEO.comFollow SchoolCEO on LinkedIn or X/Twitter @school_ceo. Subscribe to SchoolCEO at SchoolCEO.com for research, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com.Learn more about SchoolCEO and all of our resources on our About page. SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform. 

This podcast delves into the evolving role of school communications directors, highlighting effective communication strategies, successful initiatives in school districts, and the impact of student advisory councils on decision-making. Guests share insights on managing responsibilities like school safety, social media, and storytelling, emphasizing the importance of networking, clear communication, and engaging stakeholders.

How can we increase the pace of innovation? How do we become more effective at changing minds and influencing? Why do only some products, ideas, and behaviors catch on? Dr. Jonah Berger has spent more than 15 years researching and answering these questions to explain why certain things become popular and why some companies are more innovative than others. He blends behavioral science with his own research to help leaders fuel growth within their organizations while operating in our rapidly-changing environment.A regular guest at SchoolCEO Conference, Berger engages in a practical conversation about how we can all better guide and influence our communities—all without coming off as pushy.Berger is a world-renowned expert on change, influence, consumer behavior, and how products, ideas, and behaviors catch on. He is a marketing professor at the Wharton School at the University of Pennsylvania and has published over 50 articles in top-tier academic journals. He is also the internationally bestselling author of Contagious, Invisible Influence, and The Catalyst, with more than a million copies of his books sold worldwide. Berger has a BA from Stanford University in Human Judgment and Decision Making, and a PhD from Stanford in Marketing.Follow Jonah Berger on Twitter at j1bergerSubscribe to SchoolCEO Newsletter at https://www.schoolceo.com/subscribe-now/ for more strategies on leadership, influence, and marketing. Follow SchoolCEO on Twitter: https://twitter.com/school_ceoFollow SchoolCEO on LinkedIn or X/Twitter @school_ceo. Subscribe to SchoolCEO at SchoolCEO.com for research, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com.Learn more about SchoolCEO and all of our resources on our About page. SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform. 

This episode is a look inside what it takes for leaders to have courageous conversations with their stakeholders across the community. In this conversation we answer these questions and more:How can you transform hurt to hope?What role do accountability and vulnerability play in the superintendency?Can active listening and open conversations change a district’s story and even its finances?How can you give your community a reason to believe in your schools and your district’s future?Dr. Jeff Horton joined GFW School District as superintendent months before the pandemic arrived, schools closed, and change was forced upon businesses and organizations. This is a story of transformation and rallying support to change a community that had 81% voting “No” on a past bond referendum to supporting a new operating levy in less than 50 days and 63% voting “Yes.”Join the conversation to start thinking differently about how you can shape your community’s perception of your district.Learn more about GFW Schools on their website or follow GFW on Facebook.For more Superintendent Voices & Perspectives visit: https://www.schoolceo.com/superintendent-voices/Subscribe to SchoolCEO Newsletter at https://www.schoolceo.com/subscribe-now/ for more strategies on teacher recruitment, culture and marketing. Follow SchoolCEO on LinkedIn: https://www.linkedin.com/company/schoolceo/ Follow SchoolCEO on LinkedIn or X/Twitter @school_ceo. Subscribe to SchoolCEO at SchoolCEO.com for research, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com.Learn more about SchoolCEO and all of our resources on our About page. SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform. 

Few school leaders are trained to handle crises. And yet, at some point in their career they will be expected to lead during and after the unexpected strikes. Dr. Robert Hunt has experienced personal and professional crises as well as published research on how school leaders can effectively lead in the aftermath of a crisis. From that experience and his own work, he has a perspective that can help school leaders, especially superintendents better plan and prepare for something few are trained on. In this conversation we discuss:How superintendents should communicate with their stakeholders amidst difficulty and sensitive informationPreparing school administrators by talking about crisis before it happensPost Traumatic Growth and being able to acknowledge the things you are better at because you were present in a crisis and went through difficult timesHow communities can work together to become stronger after crisis—instead of trying to get back to “normal”How to handle difficult situations when there is a lack of control, uncertainty and urgencyRead Dr. Hunt’s perspective in SchoolCEO Magazine here.For more Superintendent Voices & Perspectives visit: https://www.schoolceo.com/superintendent-voices/Subscribe to SchoolCEO Newsletter at https://www.schoolceo.com/subscribe-now/ for more strategies on teacher recruitment, culture and marketing. Follow SchoolCEO on Twitter: https://twitter.com/school_ceo Follow SchoolCEO on LinkedIn or X/Twitter @school_ceo. Subscribe to SchoolCEO at SchoolCEO.com for research, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com.Learn more about SchoolCEO and all of our resources on our About page. SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform. 

Your schools already have great people and stories. But too often those stories don't get shared, and, when they do, we can forget them too easily. An effective school event does far more than share information, it changes how people think and feel.Sherese Nix, Executive Director of Communications at Garland ISD, shares how her district used an event as a platform to share their best stories and bring teachers and staff together. She goes into detail how she planned Garland’s Convocation, how it was different and unexpected from past years, and how it brought their entire community (even parents and students) closer together. Nick Gray speaks from his experience leading events in museums and in smaller events like cocktail parties to show how structure and intentionality can transform an average event into something worth remembering and talking about. After you listen, we invite you to go online to schoolceo.com and sign up for our email updates for more resources. When you sign up, you can also ask to receive our quarterly print magazine which includes original research, interviews, and marketing guides. Visit schoolceo.com Follow Nick Gray at @nickgraynews, Sherese Nix at @sherese_nix and Garland ISD @gisdnews on Twitter and search the hashtag #TheGISDEffect. As promised, you can also find a handful of the MANY photos and videos shared about Garland ISD’s convocation event here: Tweet 1, Tweet 2, Tweet 3, Tweet 4, Tweet 5, Tweet 6, Tweet 7--For more K-12 marketing resources visit: https://www.schoolceo.com/marketing-101/Subscribe to SchoolCEO Newsletter at https://www.schoolceo.com/subscribe-now/ for more strategies on teacher recruitment, culture and marketing. Follow SchoolCEO on Twitter: https://twitter.com/school_ceoFollow SchoolCEO on LinkedIn or X/Twitter @school_ceo. Subscribe to SchoolCEO at SchoolCEO.com for research, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com.Learn more about SchoolCEO and all of our resources on our About page. SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.