SchoolCEO: K-12 Marketing + Communications

Employer brand, recruitment, and retention can often feel difficult to navigate. Arlington Community Schools’ leaders give a framework for not only recruiting employees, but retaining them through culture, climate, and care—all while building a unique employer brand.Arlington Community Schools’ Superintendent Jeff Mayo, Chief of Human Resources Dr. Allison Clark, and Director of Communications & Planning Tyler Hill reference their experiences in HR, communications, and journalism to dive into employer brand, recruitment, and retention for schools.They’ve found solutions to solving recruitment and retention through a strong online presence. Their careers page and Instagram have made their district attractive to potential employees, highlighting their community, location, student and employee involvement, and school leadership.Join this conversation about how employer brand doesn’t just start with the people coming in, it’s the continuous conversations with both the students and people who are there to support them. Superintendents and school leaders should utilize marketing and creative tools, like storytelling, to differentiate their districts from others.Follow Arlington Community Schools on Instagram @arlington_schools and view their Career page here.For more K-12 recruitment and retention resources visit: https://www.schoolceo.com/recruitment-retention/Subscribe to SchoolCEO Newsletter at https://www.schoolceo.com/subscribe-now/ for more strategies on teacher recruitment, culture and marketing. Follow SchoolCEO on Twitter: https://twitter.com/school_ceo Follow SchoolCEO on LinkedIn or X/Twitter @school_ceo. Subscribe to SchoolCEO at SchoolCEO.com for research, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com.Learn more about SchoolCEO and all of our resources on our About page. SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform. 

Neel Doshi, coauthor of Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation, calls on his decades of research understanding what is at the heart of motivation and what drives high performance at schools, companies, and other organizations.Culture can often feel soft, undefinable and difficult to create. Neel Doshi and Lindsay McGregor’s work gives a framework and a way of measuring motivation and, by extension, culture. Doshi examines direct and indirect motives and explains “why we work determines how well we work.” Join this conversation about how motivation and culture influence schools, teachers, and recruitment and retention. Superintendents and other school leaders should rethink motivation and see your responsibility as creating the conditions where everyone within the organization understands that you’re trying to create a motivating environment. And, it’s up to everyone to create that environment that offers an opportunity for all to do their best work together.Follow Neel on Twitter @neelvfTo take the survey Neel Doshi mentions go to: https://www.vegafactor.com/surveyFor more K-12 recruitment and retention resources visit: https://www.schoolceo.com/recruitment-retention/Subscribe to SchoolCEO Newsletter at https://www.schoolceo.com/subscribe-now/ for more strategies on teacher recruitment, culture and marketing. Follow SchoolCEO on Twitter: https://twitter.com/school_ceoFollow SchoolCEO on LinkedIn or X/Twitter @school_ceo. Subscribe to SchoolCEO at SchoolCEO.com for research, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com.Learn more about SchoolCEO and all of our resources on our About page. SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform. 

Teacher Jenna Rhodes discusses integrating neuroscience in education, emphasizing brain science's impact on teaching. She shares challenges faced by students in poverty, importance of positive feedback, and how neuroscience training enhances teacher self-efficacy.

Dr. Philip Lanoue has always been interested in the big ideas in public education, and after serving as an educator for over 40 years, he has the experience to back up his ideas. Because of his work as a superintendent in Georgia’s Clarke County School District, Dr. Lanoue was recognized as AASA’s 2015 National Superintendent of the Year. Dr. Lanoue has authored multiple books on public education including The Emerging Work of Today’s Superintendent and Navigating the Unknown in Education.In this episode of SchooCEO Conversations, Dr. Lanoue discusses his experiences as a lifelong educator, his current research, and what he is looking forward to in the ever-changing landscape of American public education. Follow Dr. Philip Lanoue at: @pdlconsultants or at https://pdlconsultants.com/’Subscribe to SchoolCEO at SchoolCEO.com for more advice, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com. Follow SchoolCEO on LinkedIn or X/Twitter @school_ceo. Subscribe to SchoolCEO at SchoolCEO.com for research, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com.Learn more about SchoolCEO and all of our resources on our About page. SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform. 

Nearing the one-year anniversary of the attack on the US Capitol, we explore US public education’s history and its relationship with democracy. Joining us, Dr. Johann N. Neem, the author of Democracy’s Schools: The Rise of Public Education in America, shares insights from his research and how many of the debates today mirror those in the early republicDr. Johann N. Neem is a professor of history at Western Washington University and an editor for the Journal of the Early Republic. Dr. Neem’s most recent book What's the Point of College? Seeking Purpose in an Age of Reform explores the debates around higher education and its value.Dr. Johann N. Neem (@JohannNeem)Subscribe to SchoolCEO at SchoolCEO.com for more advice, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com. Follow SchoolCEO on LinkedIn or X/Twitter @school_ceo. Subscribe to SchoolCEO at SchoolCEO.com for research, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com.Learn more about SchoolCEO and all of our resources on our About page. SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform. 

Approaching the one-year anniversary of AASA’s Aspiring Superintendents Academy for Latino and Latina Leaders, Dr. Lupita Hightower joins us to share the amazing stories from their very first cohort. Dr. Hightower previously joined us on the podcast to discuss her experiences as superintendent of Arizona’s Tolleson Elementary School. She coteaches the academy with Dr. Gladys Cruz, superintendent of New York’s Questar III BOCES. If you are interested in applying to one of AASA’s Aspiring Superintendents Academy or know someone who should apply, check out aasa.org/aspiring.Dr. Lupita Hightower (@LupitaHightower)AASA (@AASAHQ)Subscribe to SchoolCEO at SchoolCEO.com for more advice, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com. Follow SchoolCEO on LinkedIn or X/Twitter @school_ceo. Subscribe to SchoolCEO at SchoolCEO.com for research, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com.Learn more about SchoolCEO and all of our resources on our About page. SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform. 

The pandemic has shown many school districts how important school nurses are to a successful school district. Despite everyone knowing about school nursing, many educators don’t realize all that school nurses do for students on any given day.In this episode, Donna Mazyck, the Executive Director of the National Association of School Nurses, shares her own experiences as a school nurse and the real impact school nurses have on students. Donna further shares how district leaders can fund school nursing through health care funding instead of education funding.Check out the Healthy Schools Campaign to learn how to leverage COVID relief funds and Medicaid to establish long-term school nursing and school health programs. Donna Mazyck (@DonnaMazyck)National Association of School Nurses (@schoolnurses)Subscribe to SchoolCEO at SchoolCEO.com for more advice, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com. Follow SchoolCEO on LinkedIn or X/Twitter @school_ceo. Subscribe to SchoolCEO at SchoolCEO.com for research, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com.Learn more about SchoolCEO and all of our resources on our About page. SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform. 

For Dr. Jeremy Owoh, listening has always been a cornerstone of his leadership philosophy. Now superintendent of the recently established Jacksonville-North Pulaski Schools, Owoh is striving to establish a district that has authentic educational equity at its heart—and a big part of that is built on the practice of deep listening and honest conversations.In this episode of SchooCEO Conversations, Owoh discusses authentic educational equity, the unique voice inherent in student advisory councils, and how to make PLCs a space where failure is understood as a part of growth.Dr. Jeremy Owoh: @DrJay_06Jacksonville/North Pulaski Schools: @JNPSD1Subscribe to SchoolCEO at SchoolCEO.com for more advice, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com. Follow SchoolCEO on LinkedIn or X/Twitter @school_ceo. Subscribe to SchoolCEO at SchoolCEO.com for research, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com.Learn more about SchoolCEO and all of our resources on our About page. SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform. 

Chris Cipriano, Ph.D., is an Applied Developmental and Educational Psychologist whose research has focused on Social-Emotional Learning, especially as it relates to marginalized student and teacher populations. In this episode, Dr. Cipriano shares insights from her research around SEL and her own personal experiences as a parent of a child with special needs.Dr. Cipriano currently serves as the Director of Research for the Yale Center of Emotional Intelligence and is an Assistant Professor at the Yale Child Study Center at the Yale School of Medicine. Dr. Chris Cipriano (@drchriscip)You can reach out to Chris at christina.cipriano@yale.edu or on her website at drcriscip.com. Check out ycei.org for more information about the Yale Center for Emotional Intelligence.Subscribe to SchoolCEO at SchoolCEO.com for more advice, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com.  Follow SchoolCEO on LinkedIn or X/Twitter @school_ceo. Subscribe to SchoolCEO at SchoolCEO.com for research, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com.Learn more about SchoolCEO and all of our resources on our About page. SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform. 

Danielle Dreilinger is the North Carolina Storytelling Reporter for the USA Today Network and the author of The Secret History of Home Economics: How Trailblazing Women Harnessed the Power of Home and Changed the Way We Live, which was published in 2021. Prior to researching her book, Danielle covered the charter school movement for NOLA.com. In this episode, Danielle discusses her book and the surprising impact that the home economics movement has on the way we live today. Danielle also shares home economics impacts on public education, from paving the way for free school lunches to teaching generations of students about food safety and home maintenance. We then dive into the future of home economics classes and how they might be poised for a resurgence given the rising importance of social-emotional learning and students’ interest in sustainable living. Danielle can be reached via Twitter at @djdreilinger or through her website at thedailyreason.com. Superintendents interested in learning more about home economics should reach out to the American Association of Family and Consumer Sciences (https://www.aafcs.org/) which has chapters in every state.Subscribe to SchoolCEO at SchoolCEO.com for more advice, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com. Follow SchoolCEO on LinkedIn or X/Twitter @school_ceo. Subscribe to SchoolCEO at SchoolCEO.com for research, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com.Learn more about SchoolCEO and all of our resources on our About page. SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.