Jonah Berger: Increasing Our Influence

How can we increase the pace of innovation? How do we become more effective at changing minds and influencing? Why do only some products, ideas, and behaviors catch on? Dr. Jonah Berger has spent more than 15 years researching and answering these questions to explain why certain things become popular and why some companies are more innovative than others. He blends behavioral science with his own research to help leaders fuel growth within their organizations while operating in our rapidly-changing environment.

A regular guest at SchoolCEO Conference, Berger engages in a practical conversation about how we can all better guide and influence our communities—all without coming off as pushy.

Berger is a world-renowned expert on change, influence, consumer behavior, and how products, ideas, and behaviors catch on. He is a marketing professor at the Wharton School at the University of Pennsylvania and has published over 50 articles in top-tier academic journals. He is also the internationally bestselling author of Contagious, Invisible Influence, and The Catalyst, with more than a million copies of his books sold worldwide. 

Berger has a BA from Stanford University in Human Judgment and Decision Making, and a PhD from Stanford in Marketing.

Follow Jonah Berger on Twitter at j1berger

Subscribe to SchoolCEO Newsletter at https://www.schoolceo.com/subscribe-now/ for more strategies on leadership, influence, and marketing. 

Follow SchoolCEO on Twitter: https://twitter.com/school_ceo

Follow SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

Subscribe to SchoolCEO at SchoolCEO.com for research, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com.

Learn more about SchoolCEO and all of our resources on our About page. SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.