Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

BusinessWeek once called him “the James Bond of the media world.” The Columbia Journalism Review declared “No other reporter has covered the news communication business as thoroughly.” And the truth is, there’s a lot about the world that we wouldn’t understand if it wasn’t for journalist Ken Auletta—from his profiles of powerful people to his keen instincts for industry reporting. But how did working in politics lead him to journalism? Why does he think the press can be such a motivator for good? And what’s his trick for landing so many high-profile interviews? Tune in as Bob and Ken discuss. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

As a child in Hyderabad, India, Raja Rajamannar figured he'd study hard and grow up to be a chemical engineer. But when a twist of fate led him to marketing, he realized he'd found his calling. Today, Raja is MasterCard's Chief Marketing Officer, Chief Content Officer, and President of Healthcare Business...and he's used the perch to make some incredibly bold decisions! Listen to Bob and Raja as they discuss why he took the words MasterCard off of the company's logo, how he's reimagining the company's famous ad campaign and the new ways he's thinking about sonic branding. Plus, hear how meditation and a love of dogs keeps Raja grounded as he pushes the company to new branding heights. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

When Bobbi Brown couldn't find a major she wanted, she created her own at Emerson College. When she didn't want to conform to the style of the times, she innovated a more natural make-up look. And when she couldn't find the make-up she wanted to purchase, she created her own. Tune in as Bob and Bobbi chat about what it takes to launch an insanely successful brand, why young entrepreneurs should be a little more patient before looking for that Series A, and why she wore jeans every time she was invited to the White House! Plus, hear about Bobbi's new pursuits, from opening a hotel, diving into the wellness industry, where she sees green space in the make-up industry and why she's launching a new podcast-- Beyond the Beauty with Bobbi Brown-- with iHeart! (You should tune in to that one too!)   Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

When Marian Goodell first pulled up to Burning Man in 1995, two men in the desert-- one with a machine gun, and another wrapped in a white sheet holding a plastic flamingo, told her to drive straight toward a mountain peak for 15 miles, then turn right and drive another two. But the experimental community that welcomed her that day, changed her life. As a founding member of Black Rock City, LLC, and Burning Man's first CEO, Marian oversees an operating budget of $45 million, while protecting the Burner culture and helping it thrive across continents. Hear how she discovered Burning Man through a friend's photograph, why founders of Black Rock City LLC were nervous at first about publishing 10 guiding principles, and how a community built on radical inclusion, radical self-reliance and gifting (among other things) has spread across the world.    Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

After 44 years of trading, Paul Tudor Jones has built an enviable career as a hedge fund manager. But the way he uses that success to improve the world is even more admirable. As co-founder of  the Robin Hood Foundation, Paul has helped to curb New York City’s AIDS epidemic, fight poverty and improve the education system. But his charity work extends way beyond New York. Tune in to hear why playing bridge as a child informed his finance career, why he turned down a chance to attend Harvard Business School, and how his Bed-Stuy charter schools are continuing to beat the odds.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Charlamagne tha God is one of the most powerful people in media, reaching millions of ears every week as co-host of the nationally syndicated The Breakfast Club morning show. But he’s also a New York Times bestselling author, an outspoken advocate for mental health, and an unapologetically tough interviewer who has no time (or patience) for celebrity spin. This week, Bob sits down with Charlamagne to talk about how a simple piece of advice from his mom helped him transcend the circumstances of his childhood, why presenting his authentic self to the world is so important to him, and why hip hop culture is pop culture. Plus, Charlamagne shares his thoughts on the power of podcasting and why he prefers the intimacy of audio over TV. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Live from Cincinnati, Bob sits down with Procter & Gamble’s Chief Brand Officer Marc Pritchard to discuss the company’s unique culture,  how it’s adjusted its marketing strategy in recent years, and why the company has made diversity a priority. Learn why P&G still lives up to its original motto: “pure goods at an honest price.” Also, we dive into how the company has grown to a workforce of 47% women managers, and why rediscovering audio has helped P&G create more effective advertising. Plus, learn why Marc considers himself an introvert, what his daily mantra is, and why “coming out” as a Mexican-American was so important for P&G.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Known as the "fairy godmother of Nickelodeon," Gerry Laybourne took a channel for pre-schoolers and turned it into a cultural phenomenon. Hear how she led Nickelodeon into tween entertainment; why the channel truly spoke to its audience (it was the first one to take kids' side!), and the real story behind why Nickelodeon started sliming kids. Plus, we get into how Gerry transformed the Disney channel; launched her own network, Oxygen, with Oprah; and how her new project, CHKN ,is creating a new type of sandbox for kids. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Norm de Greve, Chief Marketing Officer of CVS, discusses topics such as the unique perspective gained from his Dutch father, CVS's decision to stop selling tobacco products, the impact of digital advertising breakthroughs, and the importance of creativity and recognizing success in marketing.

To kick off Season 2, Bob sits down with CEO and Founder of Horizon Media Bill Koenigsberg and discovers how Bill pulled off the ultimate trick: convincing his bosses to sell him the company that would become Horizon... and loaning him the money to do it! Plus, learn why Bill only hires smart people who "make him uncomfortable," how investing in a stunning office has changed Horizon's culture, and why not getting a company car was the best thing to happen to his career. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.