As a child in Hyderabad, India, Raja Rajamannar figured he'd study hard and grow up to be a chemical engineer. But when a twist of fate led him to marketing, he realized he'd found his calling. Today, Raja is MasterCard's Chief Marketing Officer, Chief Content Officer, and President of Healthcare Business...and he's used the perch to make some incredibly bold decisions! Listen to Bob and Raja as they discuss why he took the words MasterCard off of the company's logo, how he's reimagining the company's famous ad campaign and the new ways he's thinking about sonic branding. Plus, hear how meditation and a love of dogs keeps Raja grounded as he pushes the company to new branding heights.
Learn more about your ad-choices at
https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman