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May 21, 2024 • 36min

Anthony Taylor: The Truth About Strategic Planning

About Anthony Taylor:Anthony Taylor is the CEO of SME Strategy. Anthony has facilitated strategy sessions for organizations big and small across North America and beyond. He is the author of two books and the host of the Strategy and Leadership Podcast. He holds a degree in business administration, with a specialization in marketing. Anthony speaks fluent French, loves soccer, and one of his life goals is to visit every MLB Stadium.Anthony brings an electric energy that captivates and inspires people around him. His love for people and his commitment to their success comes through in his facilitations and everyday life. In this episode, Dean Newlund and Anthony Taylor discuss:The importance of strategic planning and how it links with the development of culture within organizationsCommon misunderstandings and misperceptions companies have about strategic planning and how these can hinder their successThe role of culture change as a prerequisite for successful strategy implementationThe significance of addressing team dynamics simultaneously for effective strategic plan executionThe purpose and effectiveness of vision and mission statements in guiding organizations toward achievable goals Key Takeaways:Effective strategic planning requires significant effort and collaboration among the organization to implement successfully over a two to three-year period.Creating clear agreements and processes within a team sets the foundation for trust and allows the team to work through tough issues, becoming better together.Strategic plans serve both internal and external purposes, supporting marketing, sales, and organizational goals, with the level of stakeholder involvement varying throughout the process.A vision statement is a fixed endpoint in time, while a mission statement is more of a general direction.Measuring values compliance is challenging, but aligning values with the vision through workshops, coaching, and reinforcing behaviors can lead to achieving the desired outcomes and behavior changes that support the organization's vision. "A strategic plan should span 3-10 years, but it must remain flexible and adaptable to account for unpredictable changes in the external environment.” — Anthony Taylor Connect with Anthony Taylor:  Website URL: https://www.smestrategy.net/LinkedIn: https://www.linkedin.com/in/anthonyctaylor604/YouTube: https://www.youtube.com/channel/UCOHLNRrpk3rGUdg7qUQjiog  See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
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May 14, 2024 • 51min

Claire Uncapher: Empowered Healing: Unleashing Your Best Self with Holistic Wisdom

Claire Uncapher shares her expertise on intuitive leadership and how it can help individuals break free from past traumas and self-limiting beliefs. She discusses the stigma surrounding mental health in the workplace and how the COVID-19 pandemic uncovered pre-existing issues in society. Claire explains her process of guiding clients to access their subconscious beliefs by exploring childhood memories and her 'Body Speak Method' for healing emotional wounds. Don't miss this transformative conversation about finding your true self and the cost of not being authentic in relationships. About Claire Uncapher :Claire is a dynamic and empowering speaker and coach who brings a unique blend of expertise with her background in clinical nursing, energy therapy, and life and transformational coaching.  She is dedicated to helping individuals break free from past traumas, self-limiting beliefs, and long-standing issues with her holistic approach to depression and anxiety.Through her own inspiring personal struggle and journey through depression and anxiety, Claire has witnessed firsthand the potential for real and lasting change. She leverages over a decade of experience in the industry with her holistic and intuitive approach, incorporating techniques such as root cause and subconscious work, emotional release, and conversational energy work, guiding clients toward understanding and overcoming their inner obstacles and unlocking the best version of themselves. In this episode, Dean Newlund and Claire Uncapher  discuss:How embracing intuitive leadership can help break free from past traumas and self-limiting beliefsThe stigma around seeking help and support for mental health issues in the workplaceHow COVID uncovered pre-existing societal issues and the importance of learning from uncomfortable truths and emotionsHow accessing subconscious beliefs through childhood memories can reveal the root cause of personal issuesThe process of healing emotional wounds by understanding their origins and releasing the associated energy stored in the bodyThe 'Body Speak Method' and how it combines various therapy techniques to uncover and heal deep-seated, wounded beliefsHow seemingly minor childhood incidents and past life experiences can influence current beliefs, behaviors, and self-confidence "The cost of not being yourself and fitting in and wearing that social mask is depression, anxiety, overwhelm, stress.” — Claire Uncapher  Connect with Claire Uncapher :  Website URL: https://claireuncapher.com/Facebook: https://www.facebook.com/claire.uncapherInstagram: https://www.instagram.com/claire.uncapher/   See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
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May 7, 2024 • 44min

Tiffany Houser: The Advantage of Self-Worth for Leaders and Teams

In this podcast, we explore the fundamental relationship we have with ourselves and how it impacts our relationships with others, especially in leadership roles. Our guest, Tiffany Houser, shares insights on how childhood experiences shape our self-worth and how we can break free from false beliefs and conditioning. We delve into the common struggles leaders face, such as self-doubt and imposter syndrome, and discuss practical strategies to overcome these challenges.  About Tiffany Houser:Tiffany Houser is an executive & leadership coach and founder of EVOLVE, and is on a mission to create experiences for senior leaders and founders to transform self-worth, authentic leadership style, vision, and purpose. Tiffany believes in cultivating compassionate, responsible, inclusive, and empowered leaders at all levels in your organization. Through her 1:1 coaching, she uncovers hidden self-worth struggles and equips leaders with the tools to create clarity, confidence, trust and impact. Tiffany is also the Creator of  Self Worth Advantage® which provides leaders and their people partners with strategies and a framework to leave the imposter feelings behind for good. Tiffany is a Michigan alum, a former SoulCycle Instructor and DJ, and serves on the Board of Becky's Fund. Tiffany fills up her cup with her partner Jay, their dog Coconut, and their adventurous life together. In this episode, Dean Newlund and Tiffany Houser discuss:Discover the fundamental relationship with ourselves and its impact on building strong relationships with othersLearn how CEOs and leaders can overcome self-doubt and imposter syndrome during challenging timesUnderstand the origins of self-worth issues and their manifestation in the workplaceExplore the connection between childhood experiences and adult behaviors related to validation and feedbackRecognize the importance of self-trust, growth mindset, and self-care in maintaining a strong sense of self-worthGain strategies for dealing with self-doubt and burnout, emphasizing the value of self-careLearn how emotional intelligence, self-awareness, and an agile learning mindset contribute to showing up with worth and value in relationships and work "You get to trust yourself. That's one of the biggest gifts you can ever give yourself. Trust yourself.” — Tiffany Houser Connect with Tiffany Houser:  Website URL: https://www.selfworthadvantage.com/   https://evolveeq.com/LinkedIn: https://www.linkedin.com/in/tiffanyhouser/Instagram: instagram.com/tiffanyhouser   See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
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Apr 30, 2024 • 40min

Gerardo Segat: When Intuition Becomes Clarity

In this powerful and insightful episode, leadership coach Gerardo Sagat shares his journey of infusing empathy and intuition into the world of leadership. Discover the power of Vebate, a format designed to involve stakeholders in corporate decisions, and learn how Gerardo's show "Out as Humans" combines performing arts, powerful questioning, and storytelling to liberate the humanity of world leaders.About Gerardo Segat:With 20 years of experience in the family office industry, Gerardo Segat transitioned his career in 2016, becoming a certified coach with the International Coach Federation (ICF). Since 2017, he has focused on leadership coaching, aiming to humanize leaders and organizations worldwide.As an active member of YPO for over a decade, Gerardo founded and chaired two chapters, contributing significantly to the organization's growth.Gerardo is known for his innovative approach to coaching, having developed various programs and formats, including corporate coaching, decision-making debates, and interview techniques. His latest creation, "Out As Humans," is a performing arts show designed for C-level executives.Outside of work, Gerardo enjoys heli-skiing and deejaying, balancing his passion for adventure with creative pursuits.In this episode, Dean Newlund and Gerardo Segat discuss some key topics:Gerardo Sagat aims to infuse leadership with empathy and intuition by connecting leaders to their humanityGerardo shares a story about how his intuition led him to an unexpected meeting with an Italian prime minister, changing his career pathGerardo helped mediate a high-stakes soccer club negotiation between an Italian prime minister and a potential buyerThe speaker focuses on coaching world leaders and top executives to help humanize them and their organizationsGerardo created "Out as Humans," a show combining performing arts, powerful questioning, and storytelling to liberate the humanity of world leadersVebate, or voting debate, is a format created by Gerardo to involve stakeholders in corporate decision-making"Humanity makes the impossible become possible. Humanity turns intuition, which is your safety, into clarity.” — Gerardo SegatConnect with Gerardo Segat:  Website URL: www.gerardosegat.comLinkedIn: www.linkedin.com/in/gerardosegat See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
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Apr 23, 2024 • 42min

Adrian Koehler: Hugging The Cactus: Embracing Truth Towards Transformation

Adrian shares his unconventional approach to coaching, which involves using strong language and holding leaders accountable. He emphasizes the importance of embracing pain points, aligning with leaders, and striving for transformative change. If you want to become a better leader, this episode is a must-listen!  Adrian and Dean explore the connection between tension and personal responsibility, and how taking responsibility for oneself can lead to positive change. About Adrian Koehler:Adrian Koehler is a leadership engagement expert and senior partner at the executive coaching firm, Take New Ground. He coaches executives and entrepreneurs in the art and science of leadership for themselves, their teams, and clients to create new, unprecedented results and experience fulfillment in their work.Adrian is the Founder and Senior Partner at Take New Ground, a leadership coaching, training, and consulting firm based in Los Angeles. TNG partners with select executives and organizations to get the results they want by creating the culture they need. He is also the co-host of The Naked Leadership Podcast with TNG Sr Partner Dan Tocchini. In this episode, Dean Newlund and Adrian Koehler discuss:Discover the importance of aligning with leaders before engaging with their teams to effectively drive changeUnderstand the challenges of addressing issues within a dysfunctional company and the role of the CEO and investorsRecognize the significance of being honest with oneself and others in personal and professional lifeExplore the consequences of allowing dysfunctional team dynamics to persist and the payoffs individuals receiveGain insights into confronting disengaged team members and fostering honest conversations in the workplaceLearn how to be a good leader by assessing results, seeking feedback, and taking personal responsibility "Feelings or emotions are just thoughts trapped in the body looking for language.” — Adrian Koehler Connect with Adrian Koehler:  Website URL: https://takenewground.com/Instagram: @adrian.k (https://www.instagram.com/adrian.k/?hl=en) LinkedIn: https://www.linkedin.com/in/adriankoehler/   See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
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Apr 16, 2024 • 43min

Ginine Capozzi: Crafting Transformative Training Solutions

In the latest episode of "The Business of Intuition," host Dean Newlund and his guest, Ginine Capozzi, discuss a prevalent challenge in corporate training and development – the rapid decay of knowledge retention. Dean asserts that within a month, participants of traditional training workshops can lose up to 90% of the information they've learned. This startling statistic steers our discussion towards a vital question: How do we make training and development more impactful? About Ginine Capozzi :Ginine Capozzi is an L&D Consulting, Professional CoActive Coach, and Owner of KnowledgeForce Consulting. Ginine has made it her mission to revolutionize training solutions to power people and businesses. With a background in Learning and Development Strategy, Ginine has over 15 years of industry experience, making her an ideal fit for podcasts targeting owners, founders, directors/VPs of HR, talent development, engineering, and sales.She is a hands-on leader, well-versed in the science of adult learning and change management, with expertise in curriculum development and instructional design. Ginine's unique approach emphasizes the compounding returns training offers, even with as little as 1% behavior change. Ginine's knowledge and passion for reimagined training solutions that are strategically planned and executed have made her an asset to numerous Fortune 500 companies. She continues to push the boundaries of training excellence, using techniques like Whole Brain® Thinking, gamification, and e-learning to deliver dynamic and engaging content.  In this episode, Dean Newlund and Ginine Capozzi  discuss:Keeping Skills and Mindsets AliveCreating sustained impact from training doesn't stop at simply providing information; it involves reinforcement through continuous practice, reflection, and coaching.Headwinds Against Learning: Loneliness and DistractionAnother significant challenge faced in the realm of training and development is what some might call a "pandemic of loneliness and isolation." These sociocultural shifts can significantly dampen an individual’s capacity to learn. The Influence of Voices in TrainingMaking sure voices are heard and utilized within training sessions is another focus area discussed. By keeping participants engaged and focused, the effectiveness of training is greatly enhanced. Their Conclusion: Trusting the Ripple EffectThe impact of training extends beyond the immediate creating a ripple effect we may not fully comprehend. Trust in the process and the unseen transformation can help organizations and trainers appreciate the long-term value of their efforts. "The easy answer would be like, one size fits all, go do it. 8 hours later, you come back a changed person… Humans don't work that way. We work in incremental progress. That's why I really believe in shifting the metrics of thinking about how we look at training and development”— Ginine Capozzi  Connect with Ginine Capozzi :  Website URL: https://www.knowledgeforceconsulting.com/  LinkedIn (Personal): https://www.linkedin.com/in/gininecapozzi/LinkedIn (Company): https://www.linkedin.com/company/knowledgeforce-consulting/  See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
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Apr 9, 2024 • 37min

Rich Bruno: Retirement, Resilience, and Running for a Cause: The Multifaceted Life of a Leader

In this episode, our esteemed guest Rich Bruno, a seasoned supply chain leader who ran the New York City marathon in his early fifties, shares his profound journey and the lessons he's gleaned on becoming a well-balanced leader. Tune in to learn about Rich's inspiring journey and gain insights on creating a fulfilling work-life balance and planning for a fulfilling retirement. About Rich Bruno:As a 30-year career supply chain leader and recent Johnson & Johnson retiree, Rich led numerous teams and divisions, always focusing on talent management and development. For the last ten years, he’s been fortunate enough to live out his entrepreneurial spirit and lead two of the largest Max Challenge franchise locations as a successful Franchisee. In August 2019, he became a John Maxwell certified Coach, Speaker, and Trainer. In January 2020, he was honored to be appointed as First Vice President of the Old Bridge, Sayreville, and South Amboy Chamber of Commerce. The combination of Rich’s corporate experience, coupled with building successful businesses and helping to improve the lives of others through his coaching and consulting experience over the last four years, positions Rich to help C-suite executives, small business owners, leaders, and people looking to achieve work-life balance, and individuals planning their life post-retirement.Rich’s philosophy is to give more than you get, live an intentional life of continuous improvement and total fulfillment, and embrace challenges as opportunities, not problems. In this episode, Dean Newlund and Rich Bruno discuss:Running for a CauseRich talks about his experience running the New York City marathon for Jar of Hope, a charity focused on battling Duchenne muscular dystrophy. The Essence of Well-Balanced LeadershipAmidst the buzz around work-life balance and resilience, Rich and I delve into what truly constitutes a well-balanced leader—especially how to cut through fear and maintain equilibrium in both professional and personal spheres.Prioritizing for FulfillmentRich retired at 55 to focus on family and his small business. His advice is to do what you love, adjust priorities to meet all your needs, and avoid getting trapped in a life of one-dimensional pursuits.Retirement and IdentityIt's a poignant reminder that planning and self-development are keys to a successful transition.Walking the TalkIn our roles as influencers and coaches, we stress the need to practice what we preach. Personal investments often reflect on our professional guidance, reinforcing the message of leading by example.Energy and Self-CareIt's about consciously making time for self-renewal to ensure the energy we give to others remains potent and pure. "That's what the well-balanced corporate leader is all about. The philosophy there is, that you can have a totally fulfilled life so long as you're different, self-aware, and you shift priorities to make sure you're addressing the things that you need for yourself.” — Rich Bruno Connect with Rich Bruno:  Website URL: www.linktr.ee/richbrunoconsultingLinkedIn: https://www.linkedin.com/in/rbruno420/YouTube: https://www.youtube.com/@richbrunoconsulting8478Instagram: https://www.instagram.com/richbrunoconsulting/   See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
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Apr 2, 2024 • 34min

Susan Meier: Zig Zag: The Intuitive Path To Work That Makes You Happy

Tune in to the latest episode of "The Business of Intuition" where intuition meets strategy in the corporate world. Dean Newlund is joined by Susan Meier, a branding connoisseur hailing from the Big Apple, where the crossroads of art and business converge. Take advantage of this insightful dialogue that melds the imaginative mindset with corporate savvy, evidencing that the heart of successful branding lies within the innovative fusion of contrasting elements. About Susan Meier:Susan Hamilton Meier is a branding expert and career coach who helps women find the through-line of their work history, write a focused, memorable elevator pitch, and design a vision and action plan for the next phase of their journey.An alum of Harvard Business School, the Boston Consulting Group, and 20 years as a Fortune 500 brand strategist, Susan is now on a mission to empower other women to own their stories and unlock their promises. In this episode, Dean Newlund and Susan Meier discuss:Breaking the Mold at HarvardSusan narrates her serendipitous experience at Harvard Business School, defying the typical Myers-Briggs profiles you'd see in the business sphere, and how this outlier approach has advantageously shaped her career.Personas and PrecisionBy focusing on the development of detailed personas, brands can achieve a tone of voice and message that truly connects with their audience, whether it's patients, nurses, or physicians in the healthcare industry.Untangling Messy StoriesWhether you're at the corporate, small business, or CEO level, Susan's expertise lies in distilling convoluted narratives into clear, potent branding messages.Value AlignmentWhat's your North Star? Understanding what fundamentally drives you or your business is crucial. Susan and Dean discuss the necessity of aligning with core values to establish authentic and efficient branding.Prioritizing with PurposeWith infinite possibilities but finite resources, prioritization is key. Learn to identify the vital few objectives that will propel your brand forward. "You can't create a brand that's for everyone. In fact, that's the definition of bad branding. Right. You need to have a point of view, a perspective. You need to say, this is for these folks, and it's not for these folks, because otherwise it's very hard for people to find you.” — Susan Meier Susan’s Exclusive Offer:Susan Meier also offers a 5-week course called ENVISION, available as either one-on-one or small-group coaching sessions, where we work together to write your brand story and chart a course for what’s next in your career. More info at https://www.susanmeierstudio.com/career-coachThere are also free downloads at https://www.susanmeierstudio.com/downloads including the Brand Story Quick-Start Guide and the Work Happy Big 5. Connect with Susan Meier:  Website URL: www.susanmeierstudio.com   LinkedIn: https://www.linkedin.com/in/susanhamiltonmeier/Instagram: https://www.instagram.com/embracethezigzag/       https://www.instagram.com/susanmeierart/       https://www.instagram.com/shfinesunshine/Twitter: https://twitter.com/susanhmeier   See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
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Mar 26, 2024 • 34min

Sherry Shannon-Vanstone: Business Challenges Female Entrepreneurs Face In The Modern Economy

Are you ready to tune into the latest insights on intuitive leadership and AI in business? Dive into the newest episode of "The Business of Intuition" with your host Dean Newlund, featuring powerhouse guest Sherry Shannon-Vanstone! In this episode, we unravel the resources many business leaders may be overlooking. With Sherry's rich background as a serial tech entrepreneur and advocate for women in STEM and leadership, she shares her insights on connecting great people to achieve great outcomes and the mission of her company, Profound Impact. About Sherry Shannon-Vanstone:Sherry Shannon-Vanstone is a cryptographer, mathematician, philanthropist, and serial entrepreneur, having had successful exits with start-ups in both Silicon Valley and the Toronto-Waterloo tech corridor. With a security and tech background, she is not only a female reference for business but also for science. Throughout her career, she has been a trailblazer in the fields of STEM, business, and philanthropy as well as working as a cryptologic mathematician with the US Government. She holds a Master of Science degree in mathematics from the University of Tennessee and an honorary doctorate from Western University in Ontario.Sherry founded Profound Impact in 2018 to connect great people to do great things. Profound Impact's data, AI, and analytics-driven solutions help education, research, and social impact organizations automate their processes, measure program impact, tell their story, and inform strategy. Sherry brings a wealth of experience in business startups, technology, systems security, philanthropy, and leadership. She has made a major contribution to the advancement of all women, in particular young women, in the science, research, and technology areas. In this episode, Dean Newlund and Sherry Shannon-Vanstone cover these key topics:Sherry, an advocate for women in STEM and leadership, introduces her company's mission which is based on utilizing AI technology to match firms with relevant grants and funding options. Highlighting the challenges and steps involved in acquiring funding, she mentions that a staggering 30% of available funding goes unused annually due to various inefficiencies, representing a global sum of around $300 billion.Throughout the podcast, Dean and Sherry delve into how AI is increasingly becoming part of work routines, often without users even realizing it. They address how AI can streamline efficiency and the importance of corporate boards familiarizing themselves with AI technology. Given AI's prevalence in decision-making, a blend of technology and intuition seems necessary, especially considering societal biases that could be embedded within AI models.The conversation also covers the need for companies to consider AI's potential in automating their processes and the significance of staying informed about AI developments. Towards the end, Sherry shares how listeners can connect with her through LinkedIn, and Dean wraps up the episode by inviting the audience to engage with the 'Business of Intuition' podcast through various platforms. "Your first step is to understand what you want to do and what you have the capacity to do.” — Sherry Shannon-Vanstone Connect with Sherry Shannon-Vanstone:  Website URL: https://profoundimpact.com/Linkedin: https://www.linkedin.com/in/sherry-shannon-vanstone-10281b4/  See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
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Mar 19, 2024 • 44min

Steve Robinson: How Great Brands Mirror Great Cultures

Imagine a world where your strategic plan is not just a document to be approved but a living, breathing embodiment of your culture that mirrors your brand. Dean Newlund had the honor of conversing with the insightful Steve Robinson, former EVP and CMO of Chick-fil-A, and a renowned consultant and author. They dive deep into the symbiosis between an organization's culture and brand, and how this relationship is pivotal for leadership and growth. This episode will challenge you to rethink how you manage and lead the growth of your company. About Steve Robinson:Steve is a consultant, author, and speaker on organizational culture design and leadership, brand strategy development, marketing planning, and distinctive advertising principles.Robinson is the former Executive Vice President and Chief Marketing Officer of Chick-fil-A, Inc. (1981 to 2015). Prior to joining the company, Steve was the director of marketing for Six Flags Over Georgia theme park in Atlanta. This role was preceded by marketing positions at two other Six Flags Properties and Communications Manager at Texas Instruments.After beginning his career at Chick-fil-A as Director of Marketing, Steve went on to serve as Vice President of the department before becoming Chief Marketing Officer. In his most recent role, he was responsible for overseeing marketing, advertising, brand development, menu development, and hospitality strategies. During Steve's tenure, Chick-fil-A grew from 184 stores and $100 million to 2,100 stores and $6.8 billion and became one of the most iconic brands of our time. In this episode, Dean Newlund and Steve Robinson discuss:The intertwining of branding and organizational culture is crucial for successBranding and culture strategies at Chick-fil-A were discussed by Steve RobinsonThe company's purpose includes a spiritual mission of glorifying God.The foundational principles that are non-negotiable in business decisionsChick-fil-A's brand visibility was boosted by its first billboard in 1996, coinciding with the Summer OlympicsChallenges in maintaining the founder's culture after their departureThe importance of staying true to brand origins for sustainability "That's the essence of the brand strategy at Chick-fil-A. We're going to treat people with honor, dignity, and respect. We have operators who are leaders, who are capable, instilling that kind of vision, attracting the kind of talent to pull that off, to deliver that promise in a genuine, authentic way. ” — Steve Robinson Connect with Steve Robinson:  LinkedIn: https://www.linkedin.com/in/srobinsonconsulting/Website: https://srobinsonconsulting.com/   See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

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