Leadovation

About JV John Vasquez:Coach JV woke up from an attempted suicide on December 18th, 2006, to a book called “The Secret.” From that day forth, the next 15 years of his life would never be the same.After his attempted suicide, JV pursued a bachelor’s degree and graduated from CBA executive banking school and soon scaled himself up to vice president at a large bank. After years of dedication to the corporation, he went through a great spiritual awakening and started to see the system for what it was. He decided to leave the high-paid VP job and created a million-dollar FREEDOM company called 3T Warrior Academy. CJV has helped thousands of warriors worldwide break free from the job just over the broken system and learn how to journey to freedom in mindset, in health, and in generational wealth building.Coach JV is also the founder and operator of Freedom Asset Management Company which specializes in scaling businesses to their highest potential and co-founded a company called Merlin which is a revolutionary crypto tracker that will change the industry.  Besides being the owner of  7+  companies thus far,  CJV  is an author of two books,  a top podcast host,  a social media influencer of over  1.5M  combined subscribers, and a featured powerhouse leader in multiple publications including   Irishtechnews, Yahoo Finance, Business Insider, AppleNews, and NewsNationUSA.Today, JV remains dedicated to his family, children, and entrepreneurship while following his number one mission in this world: creating a positive impact on someone’s life every single day. In this episode, Dean Newlund and JV John Vasquez discuss:An in-depth look at ‘The Secret’ and its fundamental principles affecting personal and economic growthThe transformational power of present-moment awareness and shifting from negative to positive mental statesThe intersection of free will, karma, personal beliefs, and the impact on one's life trajectoryThe pursuit of a higher frequency in life through consistent improvement in thought and actionEntelechy, divine paths, and the influence of societal norms and energy fields on personal growth Key Takeaways:Thought and feeling are vital cogs in shaping reality and achieving spiritual and financial freedom, emphasizing the influence of mindset and emotions.Instead of dwelling on the past or future's detrimental effects, focus on the present moment and consciousness for genuine transformation.Shifts in personality and beliefs coupled with the understanding of free will and karma can alter one’s reality, showing the interconnectedness of choices and consequences.Realizing personal potential through higher vibrations, intentional living, and acknowledgment of the physical-spiritual connection deepens understanding of personal growth.Religious unity and shared principles foster peace, personal development, and living aligned with one's values. "Manifesting a new reality begins by harmonizing our thoughts with the frequency of the life we desire.” — JV John Vasquez Connect with JV John Vasquez:  Website URL: www.3twarrior.com    Instagram: https://www.instagram.com/coachjv_Twitter: https://x.com/coachjv_TikTok: https://www.tiktok.com/@coachjv_YouTube: https://youtube.com/@3TWarriorAcademy  See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Laura Bull:Laura Bull is a CEO, bestselling author, and brand strategist known for transforming personal brands into competitive, sustainable business brands. She spent ten years with Sony Music Entertainment, becoming one of its youngest executives at twenty-eight. Laura spearheaded artist development and marketing for globally recognized brands like Carrie Underwood, Brad Paisley, and Johnny Cash. A veteran of the music industry, she has served on the National Advisory Board for Musicians On Call for over a decade.An Amazon bestselling author in categories like Women in Business and Marketing, Laura's book "From Individual to Empire: A Guide to Building an Authentic and Powerful Brand" teaches what it takes to become a powerful influencer. She redefines “influencer” by expanding its scope offline, highlighting positive psychology in branding, and introducing a proprietary Brand Matrix. Laura is also a consultant, speaker, and adjunct professor, holding a BBA from Belmont University and a Master of Liberal Studies from Southern Methodist University. In this episode, Dean Newlund and Laura Bull discuss:The significance of authentic personal branding in scaling a business and enhancing trust with clientsStrategies for overcoming the fear and impostor syndrome associated with becoming the face of a brandLaura Bull's three-phase process of developing a powerful personal brand, including internal audit and strategic implementationThe branding challenges faced by celebrities and indicators for when a rebrand is necessaryHow generational perspectives shape the understanding of brand importance and authenticity Key Takeaways:Personal branding requires overcoming fear and impostor syndrome, focusing instead on authenticity and connection with your audience.A systematic approach to personal branding can significantly impact consumer awareness and is essential in client acquisition and retention.The development of a brand must be aligned with the business owner's long-term vision and requires a strategic and thoughtful process to resonate with the target audience.Knowing when and how to rebrand is crucial for keeping up with market changes and ensuring cost-effectiveness and timely adaptability.It's essential to strike a balance between maintaining authenticity and setting privacy boundaries in your branding strategy, which can reinforce trust in your professional narrative. "I help individuals gain clarity and confidence in transforming their personal brands into business ones, navigating the delicate balance between public image and personal authenticity.” — Laura Bull Don’t miss out on Laura’s Book “From Individual to Empire: A Guide to Building an Authentic and Powerful Brand”Link: https://a.co/d/bfWqtTE  (Details on Amazon and here: https://www.thebrandmgmt.com/the-book )Free download - Brand Checklist at www.thebrandmgmt.com Connect with Laura Bull:  Website URL: www.thebrandmgmt.comInstagram (personal): https://www.instagram.com/thelaurabull/Instagram (company): https://www.instagram.com/thebrandmgmtco/Twitter (personal): https://x.com/thelaurabull?lang=enTwitter (company): https://twitter.com/thebrandmgmtcoLinkedIn: linkedin.com/in/laurabullbranding  See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Daniel Todd:Daniel Todd is a highly accomplished entrepreneur with a wealth of experience in mobile advertising, digital marketing, and business strategy. As the CEO of Influence Mobile, Daniel has a track record of creating positive work environments that have earned his companies numerous "Best Places to Work" awards. With two companies that have been placed on the Inc. 5000 list and recognition from publications such as Puget Sound Business Journal, Daniel has proven his ability to lead companies to success. As a monthly contributor to Inc.com and Entrepreneur.com, Daniel is a recognized thought leader in the fields of entrepreneurship, marketing, and business growth.With his expertise in culture, leadership, team building, entrepreneurship, and remote work, Daniel would be an excellent fit as a guest on podcasts with an audience of CEOs and founders. Furthermore, his experience as a mentor and adviser to dozens of startups through the Disney Accelerator and TechStars programs, along with his previous role as co-founder of online media company Zango, has equipped him with a unique perspective and set of skills that would make him an invaluable guest on any podcast.  In this episode, Dean Newlund and Daniel Todd discuss:Effective strategies for scaling company culture in tandem with business growthThe critical role managers play in maintaining a robust company culture and the generational perspectives on work-life balance and the shift towards valuing leisureThe transformative influence of AI on the workforce and potential benefits for employeesThe effects of AI and digitalization on reading, writing, and critical thinking skills essential for leadershipIntroducing Daniel Todd's new podcast, 'Remote Revolution', focused on how CEOs build and improve company culture Key Takeaways:Company culture must scale strategically with business growth, and this requires collective leadership and innovative engagement methods to maintain a productivity-driven yet enjoyable workplace.Managers play a critical part in fostering culture, especially in smaller businesses, and the judicious use of in-person events can bridge the gaps that remote work might create, even with financial constraints.Seminars and authenticity in communication are key in a virtual setup, where frequent, genuine conversations lead to deeper connections and a robust, agile work culture.CEOs need to find equilibrium in their roles, seeking feedback and hobbies outside their corporate responsibilities to sustain personal health and ultimately contribute to better company results.As AI reshapes the workforce, the need for employees to upskill quickly becomes apparent, while the persisting value of reading and writing stands out in cultivating leadership capabilities. "We're not just building a company; we're cultivating a community, and every conversation, every connection, matters.” — Daniel Todd Connect with Daniel Todd:  Website URL: https://www.influencemobile.com/Podcast: https://legendarypodcasts.com/daniel-todd/LinkedIn: https://www.linkedin.com/in/danieltodd/   See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Joanne Newlund:Joanne Newlund is a coach and facilitator at Mission Facilitators.  She works to help individual leaders and their teams understand, use, and perfect their leadership and the creative side of leading teams and companies.  Joanne has advanced training in executive coaching, and emotional intelligence, and has owned and led several successful businesses. At Mission Facilitators, she is a senior associate with experience in coaching and facilitating team-building training for small to large companies, such as Microsoft, Boeing, Parker Aerospace, San Marco Unified School District, ExxonMobil, HonorHealth, Salt River Project, and Geiger-Cribbins.Joanne’s belief matches McKinsey and Company’s 10-year global study of senior knowledge workers that found employees who spend the most time trusting their intuition and experiencing the creative state of “flow" are up to five times more effective than their counterparts. Joanne’s three-part process overlays her coaching, speaking, and training.  1. Discovering.  Getting to the ‘root cause’ by listening and asking probing questions, 2. Preparing.  Developing game plans for her clients, 3. Leading.  Reframing and suggesting new approaches.   Joanne speaks on leadership, using intuition in decision-making and team building.  She has traveled worldwide and led or owned healthcare, design, and home construction companies. She spends most of her time now in Bend, Oregon, or Phoenix, Arizona.In this episode, Dean Newlund and Joanne Newlund discuss:The importance of fostering creativity, active listening, and the establishment of connection through intuitive coaching practices.Adapting leadership and innovation strategies in a rapidly changing technological landscape and workforce demographic.Tackling the psychological challenges in innovation, emphasizing the essential balance of work, rest, and mindfulness.Incorporating play and purpose into leadership to prevent burnout and to embrace change with enthusiasm and adaptability.Providing listeners with practical advice, innovative tools, and compelling examples to transform leadership and encourage personal growth.Key Takeaways:Talent and creativity in podcasts serve as sources of inspiration, as well as reflective opportunities to maximize one's potential.The synergy of a shared vision fosters a productive work environment, which is essential for couples working together professionally.Embracing a rebranding that resonates with the evolving landscape of leadership reflects the need for discourse on broader themes to remain relevant in business.Leadership and innovation extend beyond mere skills; they require a mindset that cultivates creativity, adaptability, and the capacity to embrace rapidly advancing changes.Understanding and harnessing the power of brain science can empower individuals to manage the pace of innovation without succumbing to the pressures of constant change."You have to take the time to allow yourself to play, to be able to refill yourself.” — Joanne NewlundConnect with Joanne Newlund:  LinkedIn: https://www.linkedin.com/in/joanne-newlundFacebook: https://www.facebook.com/joanne.newlundInstagram: https://www.instagram.com/jnewlund/ See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Chris Dyer:Chris Dyer is a recognized company culture and remote work expert. As a former CEO managing thousands of people, his companies consistently were named the best place to work. They have also been named a fastest growing company by Inc Magazine 5 times. Chris routinely consults and speaks, and Inc Magazine ranked him as the #1 Leadership Speaker on Culture. He has three best-selling books The Power of Company Culture and Remote Work and has been named #5 on the LeadersHum Power List, a Top 50 Voice in Leadership, a Top 40 Change Management Guru, a Top 50 Global Thought Leader, and a Top 50 leadership podcast, Top 50 HR Leaders Shaping the Future of Work, and a Top 101 Global Employee Engagement & Experience Influencers by Inspiring Workplaces and Work Buzz, just this year. As a keynote speaker, his goal is to inspire audiences with a straightforward delivery, insightful candor, and engaging humor. His talks leave audiences permanently transformed, offering innovative perspectives on leadership to improve company culture and empower organizations to discover new successes. Countless companies have unlocked productivity, performance, and profits by implementing his 7 Pillar Strategy.  In this episode, Dean Newlund and Chris Dyer discuss:Creating and maintaining a strong organizational culture in a hybrid work environment.Prioritizing employee well-being while maintaining high performance.Balancing between leadership and followership.Transparency, trust, and sense of belonging among remote workers.Misconceptions about leadership and the importance of empathy. Key Takeaways:Culture is defined by the norms and unseen behaviors of how work gets done. The speakers emphasized that culture isn't just the visible aspects like company values, but the unwritten rules and expectations around things like decision-making, communication styles, and handling challenges.Prioritizing work-life balance and avoiding burnout is important for engagement. Leaders need to actively prevent overwork and create flexibility. Leadership can be developed from within through small, project-based opportunities. Giving employees a chance to lead temporary projects and tasks helps identify potential and build skills with less pressure.Transparency and daily check-ins are important for building a remote culture. Regular communication that is open about challenges and priorities helps remote employees feel informed and connected to decision-making.Rather than getting lost in technical details, leaders should help employees understand how innovations may shape their work overall so they can adapt mentally to ongoing disruption. "Culture is the norms and behaviors and the unseen things that happen or don't happen when we get our work done.” — Chris Dyer Connect with Chris Dyer:  LinkedIn: https://www.linkedin.com/in/chrisdyer7/TikTok: https://www.tiktok.com/@chrisdyer.comInstagram: https://www.instagram.com/chrispdyer7/  Twitter (X): https://twitter.com/ChrisPDyerWebsite: https://chrisdyer.com/Facebook: https://www.facebook.com/chrispdyer7YouTube: https://youtu.be/NtgtkAoGgT4   See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Wendi Swanson:Wendi Swanson, currently living in Orlando, is an internationally recognized strategic leadership consultant, facilitator, and program developer, with a focus on unleashing the heartbeat of every organization—its people. Through authenticity and intentionality (with a little edge!), Wendi encourages a human-centered approach to growth, dials down on change systems, and redefines what it means to be a leader. For the last two decades, she has worked with executive leaders to develop high-potential teams and organizational growth strategies. She has facilitated workshops using simultaneous (concurrent) translation in Russian, French and Spanish and has worked with companies in Russia, Canada, Mexico, Argentina, Korea, and the United States. Wendi has worked with companies such as Godiva Chocolatier, Best Buy, Yankee Candle, Ashley Furniture, David Yurman New York, La-Z-Boy Home Furnishings, and more. Wendi has a Bachelor of Science in Business Administration and Marketing from the University of Northern Colorado, Greeley.  In this episode, Dean Newlund and Wendi Swanson discuss:The challenges leaders face in inspiring followership and driving meaningful change post-COVIDThe importance of a human-centered approach to growth and redefining leadershipThe impact of AI and today's fast-paced market on leadership competenciesThe shift towards remote work and the challenges of maintaining company culture and effectively leading hybrid teamsThe growing movement of people rediscovering themselves, their purpose, and their relationships with others Key Takeaways:Leaders must adapt to the significant changes in the workforce brought about by COVID-19, such as the reduction in the market and the shift towards remote work and innovation.The hybrid work model has led to challenges in maintaining company culture and effectively leading teams, raising concerns about the long-term sustainability of this model and its impact on mental health and human connection.Leaders who intentionally invest in people, creating impact through influence and inspiration, can make a difference in culture and productivity.Effective coaching involves understanding the underlying mindsets and behaviors that impact performance, rather than simply telling someone to sell more or work harder.Changing employee beliefs about products or services is key to hitting sales targets, which can be achieved through positive and negative customer experiences that demonstrate the value of what's being offered. "Leadership can be measured through the willingness of others to follow and the impact a leader has on their team.” — Wendi Swanson CATCH WENDY’S WORKSHOP:Wendi is leading a live 2-day workshop designed to provide a blueprint to brick-and-mortar retailers around the world, that helps them to adapt to the changing landscape so they can provide a differentiated CX that surges sales. The workshop is in Orlando Florida on July 30-31. Click here for more information and to register.Link: https://etymongroup.com/services/events/ Connect with Wendi Swanson:  Website URL: https://etymongroup.com/LinkedIn: https://www.linkedin.com/in/wendiswanson/Wendi is leading a live 2-day workshop designed to provide a blueprint to brick-and-mortar retailers around the world, that helps them to adapt to the changing landscape so they can offer a differentiated CX that surges sales. The workshop is in Orlando Florida on July 30-31. Click here for more information and to register. Events - Etymon Group  See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Dr. Marcelo Hochman:Dr. Marcelo Hochman is a well-known speaker and double Board-certified facial plastic and reconstructive surgeon on a mission to build better medicine for patients and doctors, not just better business.  Recognized by CNN, WSJ, and USA Today, Dr. Hochman led the national charge on providing PPE for medical staff during Covid and is the president of Indedocs, an organization founded to help provide more options for patients and doctors and disrupt the controlling and limiting healthcare bureaucracy.  In this episode, Dean Newlund and Dr. Marcelo Hochman discuss:The challenges of leading a company, building a team, or enhancing your personal brand when dealing with injuries or illnessesThe benefits of independent healthcare practices for both care providers and patientsThe significance of physician autonomy in preventing burnout and the challenges faced by doctors working within large healthcare systemsThe importance of exposing medical students and residents to private practice to foster fulfilling medical careersThe financial challenges faced by hospitals and the goal to provide alternative healthcare options Key Takeaways:Independent physicians offer patients more personalized care, with better access, quality, and convenience compared to large hospital systems.Smaller, private practice outpatient facilities can provide more efficient and personalized care compared to hospital-run outpatient centers, which are often volume-driven.Eliminating non-compete agreements, revising certificate of need laws, and incentivizing charity care through tax credits for physicians could transform healthcare in rural states.Employment in system medicine often leads to frustration and burnout, while independent practice allows for autonomy and patient-focused care.Despite the trend of physicians becoming employed, there are still opportunities for independent practice, such as the repeal of certificate of need laws and the banning of non-compete clauses. "Patients prefer the ease of access, convenience, and continuity of care that independent practices provide.” — Dr. Marcelo Hochman Connect with Dr. Marcelo Hochman:  Website URL: https://drhochmanspeaks.com/LinkedIn: https://www.linkedin.com/in/drmarcelohochman/    See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Jim Bishop:With over two decades of immersive experience in executive development, corporate leadership, and human performance, Jim Bishop stands as a beacon of transformative leadership through his business, Conjunction Leadership. Jim's journey has taken him across the globe, coaching executives, and diverse teams and orchestrating the modernization of leadership systems for transforming business units. Having collaborated with industry giants like Eli Lilly, Roche, and Elanco, Jim recognized the pivotal role of a visionary leader willing to first work on themselves while revitalizing their culture. This catalyzed the birth of Conjunction Leadership in 2020, where Jim provides executive coaching and team development solutions. As a certified coach by the International Coaching Federation and a Certified Leadership Facilitator with Blanchard, Jim's methods are a blend of science and art. He empowers executives through executive coaching, corporate culture consulting, and team effectiveness programs, focusing on holistic development within volatile contexts. At Conjunction Leadership, transformation starts within. The exclusive DISRUPT, BRIDGE, and GROW process guides leaders on a journey of self-discovery, mindset shifts, and measurable growth. In this episode, Dean Newlund and Jim Bishop discuss:The importance of creating space for people to be present, manage their energy, and be self-reflectiveThe challenges faced by successful leaders in their forties who pursue goals based on others' expectations rather than their own desiresThe impact of the pandemic and social unrest on redefining leadership to include both masculine and feminine energiesThe need for leaders to slow down decision-making processes and embrace variations of gray in a world bombarded with informationThe importance of leaders taking stock of their emotions and regulating their behavior to create a calm and productive environment Key Takeaways:Leaders must be skilled at creating space for people to be present, manage their energy, and engage in self-reflection to achieve optimal results.Successful leaders in their forties may experience dissatisfaction and depression if they pursue goals based on others' expectations rather than their own passions and values.The pandemic and social unrest have led to a new employee value proposition that emphasizes meaning, connection, and a more holistic understanding of individuals in the workplace, recognizing the importance of both masculine and feminine leadership energies.In a world bombarded with information, leaders need to slow down decision-making processes and embrace variations of gray to facilitate more productive conversations and better decisions.Leaders must take stock of their emotions and regulate their behavior to create a calm and productive environment, preventing burnout and helping to solve societal issues. "By leading with grace and ease, leaders can help solve societal issues and prevent burnout.” — Jim Bishop Connect with Jim Bishop:  Website URL: www.conjunctionleadership.comLinkedIn: https://www.linkedin.com/in/jamesdbishop/Instagram: https://www.instagram.com/conjunctionleadership/Facebook: https://www.facebook.com/conjunctionleadership   See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Christy Pretzinger:As the owner and CEO of WriterGirl, Christy Pretzinger transformed the landscape of healthcare content creation. She has built an industry-leading company that delivers superior content and strategy to healthcare brands across the country. Along the way, she also changed what it means to work at a growing agency. She’s a popular guest speaker for both organizations and podcasts, always ready to guide audiences on how to grow leaders and build inclusive workplaces.How does she do it? Christy has always been intentional about building her business based on a culture of kindness. That approach has proven to be good for people — and the bottom line.Over time, Christy discovered her true calling: to create a workplace that nurtures personal and professional growth and helps other leaders do the same. She’s been featured on numerous podcasts, including From Founder to CEO, Her Million Dollar My$tery, Lead Like a Woman, and Smart Business Revolution.See for yourself how Christy is reinventing the way businesses evaluate effective leadership, how employees can contribute to success, and how everyone can win. It all starts by building on a foundation of kindness. In this episode, Dean Newlund and Christy Pretzinger discuss:Transforming her marketing agency, WG Content, by creating a culture where individuals feel valued and emotional safety is prioritizedHow focusing on culture and kindness has contributed to her company's success and employee retention over 20 yearsExpanding WG's services beyond content development into strategy and the company's name changeFinding a niche in providing content writing services for healthcare organizationsThe unique challenges of marketing in the healthcare industry Key Takeaways:Building a strong company culture that prioritizes employee well-being and emotional safety can lead to long-term success and employee retention.Focusing on building relationships with clients and helping them connect with their audiences can differentiate a company from competitors in the content creation industry.In healthcare marketing, providing information to help people make the best decisions is more important than traditional advertising strategies.A cultural balance sheet measures the health of an organization's culture by focusing on assets, liabilities, and the resulting cultural equity built over time through soft skills and trust.Open communication and treating others how they want to be treated are essential in building trust between leaders and employees."You have to have that passion for your product and if you don't have that then you're not selling the right thing.” — Christy Pretzinger Watch out for Christy’s upcoming book: “ Your Cultural Balance Sheet: Strategies for Creating an Environment Where People Can Thrive (And Your Bottom Line Will, Too)” Connect with Christy Pretzinger:  Website URL: https://wgcontent.com/   Twitter (X): https://twitter.com/WriterGirlAssoc   LinkedIn: https://www.linkedin.com/company/writergirl-&-associatesYouTube: https://www.youtube.com/channel/UCiwyySSBbxZ2htBPqr2OB2Q     See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

About Anthony Taylor:Anthony Taylor is the CEO of SME Strategy. Anthony has facilitated strategy sessions for organizations big and small across North America and beyond. He is the author of two books and the host of the Strategy and Leadership Podcast. He holds a degree in business administration, with a specialization in marketing. Anthony speaks fluent French, loves soccer, and one of his life goals is to visit every MLB Stadium.Anthony brings an electric energy that captivates and inspires people around him. His love for people and his commitment to their success comes through in his facilitations and everyday life. In this episode, Dean Newlund and Anthony Taylor discuss:The importance of strategic planning and how it links with the development of culture within organizationsCommon misunderstandings and misperceptions companies have about strategic planning and how these can hinder their successThe role of culture change as a prerequisite for successful strategy implementationThe significance of addressing team dynamics simultaneously for effective strategic plan executionThe purpose and effectiveness of vision and mission statements in guiding organizations toward achievable goals Key Takeaways:Effective strategic planning requires significant effort and collaboration among the organization to implement successfully over a two to three-year period.Creating clear agreements and processes within a team sets the foundation for trust and allows the team to work through tough issues, becoming better together.Strategic plans serve both internal and external purposes, supporting marketing, sales, and organizational goals, with the level of stakeholder involvement varying throughout the process.A vision statement is a fixed endpoint in time, while a mission statement is more of a general direction.Measuring values compliance is challenging, but aligning values with the vision through workshops, coaching, and reinforcing behaviors can lead to achieving the desired outcomes and behavior changes that support the organization's vision. "A strategic plan should span 3-10 years, but it must remain flexible and adaptable to account for unpredictable changes in the external environment.” — Anthony Taylor Connect with Anthony Taylor:  Website URL: https://www.smestrategy.net/LinkedIn: https://www.linkedin.com/in/anthonyctaylor604/YouTube: https://www.youtube.com/channel/UCOHLNRrpk3rGUdg7qUQjiog  See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.