Laura Bull: How to Transform Your Personal Brand into a Powerful Business Brand

Jul 16, 2024

38:10

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About Laura Bull:

Laura Bull is a CEO, bestselling author, and brand strategist known for transforming personal brands into competitive, sustainable business brands. She spent ten years with Sony Music Entertainment, becoming one of its youngest executives at twenty-eight. Laura spearheaded artist development and marketing for globally recognized brands like Carrie Underwood, Brad Paisley, and Johnny Cash. A veteran of the music industry, she has served on the National Advisory Board for Musicians On Call for over a decade.

An Amazon bestselling author in categories like Women in Business and Marketing, Laura's book "From Individual to Empire: A Guide to Building an Authentic and Powerful Brand" teaches what it takes to become a powerful influencer. She redefines “influencer” by expanding its scope offline, highlighting positive psychology in branding, and introducing a proprietary Brand Matrix. Laura is also a consultant, speaker, and adjunct professor, holding a BBA from Belmont University and a Master of Liberal Studies from Southern Methodist University.

In this episode, Dean Newlund and Laura Bull discuss:

The significance of authentic personal branding in scaling a business and enhancing trust with clients
Strategies for overcoming the fear and impostor syndrome associated with becoming the face of a brand
Laura Bull's three-phase process of developing a powerful personal brand, including internal audit and strategic implementation
The branding challenges faced by celebrities and indicators for when a rebrand is necessary
How generational perspectives shape the understanding of brand importance and authenticity

Key Takeaways:

Personal branding requires overcoming fear and impostor syndrome, focusing instead on authenticity and connection with your audience.
A systematic approach to personal branding can significantly impact consumer awareness and is essential in client acquisition and retention.
The development of a brand must be aligned with the business owner's long-term vision and requires a strategic and thoughtful process to resonate with the target audience.
Knowing when and how to rebrand is crucial for keeping up with market changes and ensuring cost-effectiveness and timely adaptability.
It's essential to strike a balance between maintaining authenticity and setting privacy boundaries in your branding strategy, which can reinforce trust in your professional narrative.

"I help individuals gain clarity and confidence in transforming their personal brands into business ones, navigating the delicate balance between public image and personal authenticity.” — Laura Bull

Don’t miss out on Laura’s Book “From Individual to Empire: A Guide to Building an Authentic and Powerful Brand”

Link: https://a.co/d/bfWqtTE

(Details on Amazon and here: https://www.thebrandmgmt.com/the-book )

Free download - Brand Checklist at www.thebrandmgmt.com

Connect with Laura Bull:

Website URL: www.thebrandmgmt.com

Instagram (personal): https://www.instagram.com/thelaurabull/

Instagram (company): https://www.instagram.com/thebrandmgmtco/

Twitter (personal): https://x.com/thelaurabull?lang=en

Twitter (company): https://twitter.com/thebrandmgmtco

LinkedIn: linkedin.com/in/laurabullbranding

See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I