
All It Takes Is A Goal
Jon Acuff is the New York Times bestselling author of ten books, including his most recent, All it Takes is a Goal.Published in dozens of languages, his work is both critically acclaimed and adored by readers. When he's not writing, Acuff can be found on a stage, as one of INC's Top 100 Leadership Speakers. He's spoken to hundreds of thousands of people at conferences, colleges and companies around the world including FedEx, Range Rover, Microsoft, Chick-fil-A, and Comedy Central. Known for his insights wrapped in humor, Acuff shared the stage with an American Icon when he opened up for Dolly Parton at the Ryman Auditorium.Jon lives outside of Nashville, TN with his wife Jenny and two daughters.
Latest episodes

Apr 4, 2022 • 24min
ATG 67: How to read 100 books in a year
Why is it hard to think of the right thing to say in a meeting? Or to be interesting on a date? Why are you intimated by the blank page as a writer? Because your idea bank is empty. Reading changes that. It fills up your idea bank, and that’s why I want you to be able to read 100+ books in a year. Does that sound impossible? I promise, it’s not. I’ve done it before and there are some very simple steps you can use to make it a lot easier. Whether your goal is 10 books or 100 books this year, I’ll show you how to hit it. I’ve got 28 ways you can crush your reading goal, keep your idea bank full, and keep your creativity flowing. Join the free Overcoming Overthinking Challenge! Follow Jon on Instagram, Twitter, YouTube, and Facebook.Order Soundtracks, Jon's newest book available wherever you find quality books!

Mar 28, 2022 • 50min
ATG 66: Break free from entrepreneurial poverty. My conversation with small business expert Mike Michalowicz
So, you started a business or a side hustle with an amazing vision. It fulfills you and it serves others. You dreamt it would give you plenty of time and money so that you could live the way you please. However, the reality is that you’re not making enough, you’re working your tail off, and your soul is being diminished in the process. If that’s you, my guest, Mike Michalowicz, the author of the wicked popular "Profit First," would say you’re in entrepreneurial poverty, but he’s here to change that. Mike is a speaker, author, and small business expert. He’s helped thousands of people around the world start businesses they love and grow them into thriving organizations. He joins me for a brutally honest conversation about coming back from extreme losses, prioritizing profit for your business or side hustle, and overcoming “superhero syndrome.” For more from Mike, check out his new book, Get Different.From This Episode:Visit Mike Michalowicz’s website Buy a copy of Mike’s latest book, Get Different Mike's Book List:Rejection Proof by Jia JiangOne Red Paper Clip by Kyle MacDonaldThe Common Path to Uncommon Success by John Lee DumasVisit Leadr to set up a custom demo for your team today and discover why 600+ organizations are already using Leadr to track goals and develop their teams. Use promo code ACUFF to save 20%.Follow Jon on Instagram, Twitter, YouTube, and Facebook.Order Soundtracks, Jon's newest book available wherever you find quality books!

Mar 21, 2022 • 45min
ATG 65: Do more than just the right thing. My conversation on the surprising power of service with Steven J. Anderson
We all want to do good in the world. We want to be good friends, good parents, good employees, and good leaders, but what would happen if we took it all one step farther? What if you went beyond good in every goal you set for yourself? Stephen J. Anderson is an internationally known business strategist, entrepreneur, author, and speaker. He's founded more than a dozen growing and diversifying businesses, and he's a big part of the reason I got to open for Dolly Parton at the Ryman Auditorium. He joins me for a conversation on how to go the extra mile during every goal you set for yourself while you serve those around you.From This Episode:Check out Steve's new book The Bicycle Book : The Story of a Boy, His Father, a Paper Route and 12 Secrets of Serving Others in Business and LifeFor everything else, go to his websiteSteve's Book List:Think & Grow Rich by Napoleon HillMan’s Search for Meaning by Viktor Frankl7 Habits of Highly Effective People by Stephen CoveyAs A Man Thinketh by James AllenAcres of Diamonds by Russell ConwellVisit Leadr to set up a custom demo for your team today and discover why 600+ organizations are already using Leadr to track goals and develop their teams. Use promo code ACUFF to save 20%.Follow Jon on Instagram, Twitter, YouTube, and Facebook.Order Soundtracks, Jon's newest book available wherever you find quality books!

Mar 14, 2022 • 48min
ATG 64: Go with your head or trust your gut? Your body knows the answer. My mind-blowing conversation with Annie Murphy Paul
Your brain is powerful, but it’s limited. Sometimes it’s able to tell you exactly what you feel, how you can respond to a challenge, or how you can create ideas. Other times, it can’t. Enter Annie Murphy Paul, an acclaimed science writer whose book The Extended Mind: The Power of Thinking Outside the Brain is a New York Times Editors' Choice and a Washington Post Best Nonfiction Book of 2021. She believes that we’re using our heads too much and missing the cues the rest of our bodies are giving us to help us navigate everyday life. From being able to focus more, to expressing more creativity, to managing our emotions, your body does a remarkable job of communicating what you need to accomplish all those things and more. The problem is that most of the time, we’re too busy listening to our head. Tune in to our conversation to discover how you can tap into the full potential of your mind and the “extra-neural” resources beyond it.From This Episode:Keep up with Annie at her website and TwitterGrab her book The Extended Mind: The Power of Thinking Outside the BrainBook me to speak at your event or to your team!Follow Jon on Instagram, Twitter, YouTube, and Facebook.Order Soundtracks, Jon's newest book available wherever you find quality books!

Mar 7, 2022 • 46min
ATG 63: Be where you are, and know where you’re headed. My conversation with the unreasonably available Bob Goff
Leaving a legacy doesn’t happen by accident. It takes strategy, intentionality, and in Bob Goff’s case, seemingly endless generosity. Bob Goff is a recovering lawyer, New York Times bestselling author, Disneyland office resident, and Chief Balloon Inflator of his nonprofit organization, Love Does. He’s also been a friend of mine for about a decade. It only takes about 13 seconds with Bob to feel more motivated, so after a whole episode with him, you’ll be ready to dream bigger than you ever have. Listen in for a conversation about living generously, accomplishing what’s most important to you, and creating the kind of impact that will outlast your life. For more from Bob, check out his new book Undistracted: Capture Your Purpose. Rediscover Your Joy.From This Episode:Read Bob Goff’s new book, “Undistracted: Capture your purpose, rediscover your joy" Find out more about The Oaks, Bob’s Retreat Center Follow Bob Goff on Instagram Bob's Book List:Peter Pan by J. M. Barrie Check out the Finish CourseEnter code JONACUFF at Ukwazi Makadamia to get a free snack-size package of macadamia nuts with any order!Follow Jon on Instagram, Twitter, YouTube, and Facebook.Order Soundtracks, Jon's newest book available wherever you find quality books!

Feb 28, 2022 • 54min
ATG 62: Oprah, Elon Musk, Tom Brady and how to use the power of charisma in your own life - My interview with Vanessa Van Edwards
Why do some leaders effortlessly earn trust and create environments where we thrive while others come off as sterile and struggle to create a welcoming space? Bestselling author, Vanessa Van Edwards, says it’s because some people have naturally high charisma, or a harmonious blend of warmth and competence, and others have to work to cultivate charisma. Vanessa is the author of Captivate: The Science of Succeeding With People, her TED Talk has over 54 million views, and she’s spent nearly 17 years formulating, researching, and writing her newest book Cues: Master the Secret Language of Charismatic Communication. She joins me in this episode to talk about the science of charisma and how you can use it in your life to be a better leader, entrepreneur, friend, or partner.From This Episode:Visit Vanessa’s website and check out her YouTube channel!Buy a copy of Vanessa’s new book, “Cues: Master the Secret Language of Charismatic Communication" Vanessa's Book List:The Giver by Lois LowryThe Lean Startup by Eric RiesWhy Men Don't Listen and Women Can't Read Maps by Allan PeaseLinchpin by Seth GodinBook me to speak at your event or to your team!Grab a 2022 Finish Calendar!Follow Jon on Instagram, Twitter, YouTube, and Facebook.Order Soundtracks, Jon's newest book available wherever you find quality books!

Feb 21, 2022 • 45min
ATG 61: Why the World Needs You to Make a Lot More Money: My conversation with Derrick Kinney
Money isn’t bad… right? Derrick Kinney knows money has the power to create amazing opportunities and experiences for you and the people you care about. So why do so many of us struggle to embrace big financial goals or the desire to acquire more money? Derrick believes if you’re not making the money you deserve and you’re not making the impact on the world you want to make, you have the power to change that. He joins me in this episode of All it Takes is a Goal to teach you how you can leverage your money in a powerfully good way. For more from Derrick, check out his new book, Good Money Revolution!From This Episode:You can follow Derrick on Instagram or visit his websiteBuy a copy of Derrick’s new book, “Good Money: How to make more money to do more good.” Catch up with the Good Money PodcastDerrick's Book List:Secrets of the Millionaire Mind by T. Harv EkerThe Richest Man in Babylon by George ClasonAs A Man Thinketh by James AllenBook me to speak at your event or to your team!Grab a 2022 Finish Calendar!Follow Jon on Instagram, Twitter, YouTube, and Facebook.Order Soundtracks, Jon's newest book available wherever you find quality books!

Feb 14, 2022 • 50min
ATG 60: How to be married to a dreamer with Jenny Acuff
How do I get my spouse/significant other to understand and support the big dream I’m chasing?” This is the most asked question my wife Jenny and I get, so after a substantial amount of begging and pleading, I was able to convince her to join me in this very special Valentine’s Day episode. We share everything 20 years of marriage has taught us about how you and your partner can be a team while you create and pursue projects together. Listen to our conversation to learn about how to balance the “wow” and the “how,” manage each other’s feelings, give constructive feedback to each other, and so much more!From This Episode:Grab a 2022 Finish Calendar!Enter code JONACUFF at Ukwazi Makadamia to get a free snack-size package of macadamia nuts with any order!Follow Jon on Instagram, Twitter, YouTube, and Facebook.Order Soundtracks, Jon's newest book available wherever you find quality books!

Feb 7, 2022 • 47min
ATG 59: Debunking the popular (but incorrect) philosophy of “No regrets” - My conversation with Daniel H. Pink
We live in a culture that’s obsessed with living regret-free, but if we’re honest, we all have them. Collectively, it’s the most common negative emotion we experience, so why do we struggle to deal with it so much? That question led New York Times bestselling author, Daniel H. Pink, to ask 16,000 people in 105 countries about their regrets. He found that this negative emotion has the potential to be used in a powerful and positive way. He joins me in this episode for a conversation about how dealing with your regrets and failures can help you reprioritize your values, make you a better decision maker, and propel your life in a new direction.From This Episode:Find out more about Dan Pink at his website where you can order The Power of Regret or any of his other books and book him to speak!Dan's Book List:Working by Studs Terkel Mindset by Carol DweckInfluence by Robert Cialdini 1984 by George OrwellAnimal Farm by George OrwellGrab a 2022 Finish Calendar!Enter code JONACUFF at Ukwazi Makadamia to get a free snack-size package of macadamia nuts with any order!Follow Jon on Instagram, Twitter, YouTube, and Facebook.Order Soundtracks, Jon's newest book available wherever you find quality books!

Jan 31, 2022 • 49min
ATG 58: "What do I do now?" How to move forward when your “normal” disintegrates. My interview with Dave Hollis
Dave Hollis is a New York Times best-selling author, host of the popular Rise Together podcast, a keynote speaker, and a business coach on GrowthDay. He’s also a father, the taller half of the Jon & Dave Show, and a good friend of mine. In this special episode, Dave joins me for a conversation about facing fears, creating a new normal, dealing with haters, and his up close and personal experiences with Airbud (yes, the dunking/spiking/touchdown scoring dog). If a few of life’s curveballs have you feeling stuck, Dave has the encouragement that will help you move forward again with confidence.From This Episode:Check out Dave on his website or InstagramDave also hosts the Rise Together podcastDave's Book List:Mindset by Carol DweckPower of Habit by Charles DuhiggGirl, Wash Your Face by Rachel HollisThe Untethered Soul by Michael SingerThe Power of Now by Eckhart TolleGrab a 2022 Finish Calendar!Enter code JONACUFF at Ukwazi Makadamia to get a free snack-size package of macadamia nuts with any order!Follow Jon on Instagram, Twitter, YouTube, and Facebook.Order Soundtracks, Jon's newest book available wherever you find quality books!