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Pick One Question To Anchor Your Book
- Find a single question you are willing to spend years answering to anchor a book idea.
- Choose a question you personally care about so you'll stay curious and motivated over time.
Collect Ideas Relentlessly
- Collect lots of ideas and prioritize quantity over quality early on.
- Carry a notebook and capture every idea because you can't know which one will become the core idea.
Notebook Examples From Jon's Process
- Jon reads aloud several real entries from his notebook to show how varied idea notes can be.
- These examples include personal signs of workaholism, salt as a metaphor for overthinking, and money strategies.