
Secret Leaders with Dan Murray-Serter & Chris Donnelly
Dan Murray-Serter and Chris Donnelly are two serial entrepreneurs who've built, sold, scaled & failed companies worth hundreds of millions of dollars. In Secret Leaders we get inside the greatest minds and greatest moments in business, because we believe the best way to learn about business is to hear from the people who make it happen.Sponsored by Wise Business and Vanta.Contact: hello@secretleaders.com
Latest episodes

Oct 15, 2024 • 1h 19min
Billionaire Secrets Exposed and my chilling encounter with Vladimir Putin
Lionel Barber, former Financial Times editor and author of 'Gambling Man,' shares revealing insights on billionaire Masayoshi Son and recounts his chilling encounter with Vladimir Putin at the Kremlin. Barber delves into the complexities of interviewing high-profile leaders and the psychological dynamics involved. He discusses the bold acquisition of Arm Holdings and the shifting landscape of global power dynamics influenced by technology. Join him for captivating tales of his experiences with influential figures and the lessons learned from high-stakes journalism.

Oct 11, 2024 • 34min
10 Richest People You’ve never heard of
Unearth the stories of ultra-wealthy individuals who fly under the radar, building empires in groundbreaking and niche industries. Explore the ethical dilemmas of fast fashion with the Shein phenomenon and the unconventional rise of Raising Cane's. Discover the resilience of an entrepreneur who turned rejection into a thriving fried chicken business and learn about the Goldring family's legacy in spirits. This insightful discussion reveals surprising paths to wealth and the challenges faced by startups competing with giants.

Oct 8, 2024 • 60min
The Man Who Made $115M by travelling The World - Tony Wheeler, Lonely Planet
Tony Wheeler, co-founder of Lonely Planet, shares his adventurous journey from modest beginnings to building a $115 million travel empire. He recounts the chaotic inception of his iconic guidebooks, forged from personal travel experiences. Tony discusses the challenges of selling to a major corporation and how travel impacts personal growth far beyond traditional education. With insights into balancing ambition and social responsibility, he illuminates the joys and complexities of transforming a passion for travel into a successful business.

Oct 4, 2024 • 43min
How Airbnb & Uber Took Over the World
Discover how Airbnb and Uber transformed marketplaces by operating without inventory. Learn the key strategies for launching a successful marketplace business, alongside the common challenges faced by entrepreneurs. Explore the evolution of digital platforms, from traditional markets to innovative models connecting home chefs with consumers. Delve into the importance of trust and compliance in digital transactions, as well as the operational complexities, like surge pricing and consumer demand, that ride-sharing services navigate.

Oct 1, 2024 • 1h 26min
WeTransfer Boss Reveals All Since Selling for $500M+ - Damian Bradfield Exclusive
Damian Bradfield, the founder of WeTransfer, shares insight from his journey scaling the brand to global fame and achieving a $500M exit. He discusses the importance of simplicity and user experience in business, along with actionable strategies for building a brand. Damian reflects on the emotional aspects of business decisions, including the impact of personal loss on corporate directions. He also highlights WeTransfer's commitment to creativity and collaboration, emphasizing the significance of brand identity and authenticity in fostering consumer trust.

Sep 27, 2024 • 22min
Mr Beast's Lunchly is a DISASTER - Entrepreneurs react
Joining the discussion are Dan Murray-Serter, an entrepreneur known for his keen business insights, and Chris Donnelly, a marketing expert focused on the impact of influencer strategies. They dive into Mr. Beast's controversial Lunchly meal kit aimed at kids. Is this a clever marketing strategy or a troubling trend towards unhealthy eating? The duo analyzes the ethical implications of influencers marketing to young audiences and debates the authenticity of creator-led brands, emphasizing the responsibilities these figures hold.

Sep 24, 2024 • 1h 16min
From building a Unicorn to Leading a Nation during Covid - Nadhim Zahawi
Nadhim Zahawi, a key figure who transitioned from founding a billion-dollar company to steering government efforts during the Covid-19 pandemic, shares his riveting journey. He provides candid insights on his challenges in vaccine rollout and swift decision-making amid the crisis. Zahawi also offers his takes on Boris Johnson, the Partygate scandal, and the lessons learned from the pandemic. His experience showcases how entrepreneurial skills can drastically influence effective leadership and public trust during tumultuous times.

Sep 20, 2024 • 14min
Wtf is Oracle and why do 97% of companies use it? Larry Ellison's $457bn gamble
Larry Ellison, co-founder of Oracle and a tech industry titan, dives into the powerhouse that is Oracle, revealing its staggering $457 billion valuation. He explains how Oracle has become essential for 97% of companies, serving as the backbone of the internet. The discussion covers Oracle's revolutionary introduction of relational databases and SQL, its successful transition to cloud services, and its hidden dominance in the tech landscape. Ellison also touches on Oracle's innovative approach and its critical role in data management across businesses.

38 snips
Sep 17, 2024 • 1h 20min
22 Years as a Money Making Expert - How Anyone can make $10K+ a month - Daniel Priestley
Daniel Priestley is a seasoned expert in transforming ideas into lucrative ventures. In this conversation, he reveals his secrets to earning $10K monthly, offering actionable strategies and mindset shifts for aspiring entrepreneurs. They discuss the importance of mentorship, personal branding, and aligning with emerging industries like AI and healthcare. Daniel emphasizes the difference between wealth and income, urging listeners to identify their 'zone of genius' and work smart for sustainable success.

Sep 13, 2024 • 58min
Founders Reveal All! - Drunken Hires, Billion Dollar Clients & Partying With Royalty!
Dive into a fascinating journey through 30+ years of business adventures, filled with wild tales of drunken hiring and partying with royalty. Hear memorable anecdotes about meeting the Queen and landing prestigious clients like Bugatti. Discover the emotional ups and downs of entrepreneurship, from the challenges of personal branding to the impact of COVID-19. The hosts stress the importance of authenticity and resilience in the business world, sharing valuable lessons for aspiring entrepreneurs in a candid and entertaining style.
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