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Secret Leaders with Dan Murray-Serter & Chris Donnelly
The Man Who Made $115M by travelling The World - Tony Wheeler, Lonely Planet
Oct 8, 2024
Tony Wheeler, co-founder of Lonely Planet, shares his adventurous journey from modest beginnings to building a $115 million travel empire. He recounts the chaotic inception of his iconic guidebooks, forged from personal travel experiences. Tony discusses the challenges of selling to a major corporation and how travel impacts personal growth far beyond traditional education. With insights into balancing ambition and social responsibility, he illuminates the joys and complexities of transforming a passion for travel into a successful business.
59:59
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Quick takeaways
- Tony Wheeler's journey from backpacking to co-founding Lonely Planet illustrates the transformational power of travel and entrepreneurship.
- The founding story of Lonely Planet highlights how identifying gaps in the market can lead to innovative and successful business ventures.
Deep dives
Entrepreneurial Journey
Over the past decade, the speakers have launched numerous businesses, which while not a point of pride, has provided them with extensive experience in working with various business banks. This journey has been marked by dissatisfaction, leading them to try several banking options, often resulting in frustration. They eventually discovered a relatively new banking service, Wise Business, and were pleasantly surprised by how superior it was compared to their previous experiences. This banking solution has simplified their financial processes, allowing them to efficiently manage transactions, pay employees, and handle multi-currency operations.
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Listen to the best highlights from the podcasts you love and dive into the full episode