The Man Who Made $115M by travelling The World - Tony Wheeler, Lonely Planet
Secret Leaders
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Navigating Chaos: The Birth of Lonely Planet
This chapter recounts a chaotic journey through London, illustrating the challenges and humorous mishaps of travel. It introduces the origins of Lonely Planet and discusses the evolution of travel literature, stemming from personal experiences and a groundbreaking guidebook. The speakers reflect on their entrepreneurial journey, the unexpected success of their first publications, and the impact of travel guides on navigating risky situations.
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