

Secret Leaders
Leaders Media
Dan Murray-Serter and Chris Donnelly are two serial entrepreneurs who've built, sold, scaled & failed companies worth hundreds of millions of dollars. In Secret Leaders we get inside the greatest minds and greatest moments in business, because we believe the best way to learn about business is to hear from the people who make it happen.Sponsored by Wise Business and Vanta.Contact: hello@secretleaders.com
Episodes
Mentioned books

May 10, 2022 • 57min
Outbrain: closing a funding round with gunfire in the background -Co-Founder & Co-CEO Yaron Galai
It’s pretty rare that investors have to ask the Founder they’re speaking to if they’re in a warzone, or insist they have to leave their country for somewhere a little more ‘peaceful’ but that’s exactly what happened to Yaron Galai, the Co-Founder and Co-CEO of Outbrain. Yaron was a captain in the Israeli Navy before smashing it out the park with a few startups he founded. Yaron’s latest company Outbrain (founded in 2006) is one you may not have heard of but you’ve probably used - they power recommended articles on loads of the world’s top news sites. They nearly merged with their biggest competitor (Taboola) a year ago only for that deal to not work out and float instead on the Nasdaq for $1.25 billion. As Yaron says, an exit is a great outcome but a terrible plan, so what was his plan? How has he got multiple exits under his belt? What are the secrets to his success? We talk about:
The struggle for funding
Israeli military/life/work balance
Parents investing to make sure their children got paid
Exiting for $400m
Why it’s easier to make acquisitions when you’re public
--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

May 5, 2022 • 12min
How I failed: Steve Witt on losing everything… twice
Steve Witt knows what it’s like to make a lot of money… and lose it all. He knows what it’s like to go from sipping mai tais on the proverbial Caribbean island to sleeping on your mate’s sofa because you’ve got nowhere else to go. And he’s gone through that twice.Find out what happened and how he picked himself up again....We'd love your feedback:
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May 3, 2022 • 42min
BorrowMyDoggy: how to get people to trust strangers, with Founder and CEO Rikke Rosenlund
BorrowMyDoggy is the kind of brand that just sticks in your brain. Once you’ve heard it you can’t unhear it. Today we’re talking with its Founder and CEO Rikke Rosenlund who had an idyllic Danish childhood but still doesn’t own a dog.Find out how she built the company bit by bit - and how they're helping the 25% of dogs who are depressed.We talk about:
What your parents say behind your back
The issues with dog care in the UK
People finding love through pet sitting
Real reason women founders get less funding
--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Apr 28, 2022 • 13min
How I failed: Trinny Woodall on the fall of her first internet startup
This is the first episode in our new bitesize series (10/15-minute episodes) dedicated to failure.Trinny Woodall’s an A-lister now, and the Founder of Trinny London, but before all the success she experienced a soul-crushing failure around the dotcom boom.Find out what happened, what she learnt from it - and how you should think about failure....We'd love your feedback:
hello@secretleaders.com Check out Yotpo, our exclusive sponsor:yotpo.com/secret

Apr 26, 2022 • 1h 2min
Finimize: what you should’ve been taught in school about personal finance, with the FTSE 100’s youngest Exec and Founder/CEO Max Rofagha
What we’re taught at schools is a real pet peeve here at Secret Leaders. Why are we mucking about learning Latin when we could be learning about stuff like nutrition and personal finance - genuinely useful subjects that will help us lead happier, more fulfilling lives?That’s what Max Rofagha thought when, after exiting his previous startup, he didn’t know what to do with his new found wealth. The content on the internet, the advice he was getting, just didn’t cut it - so he founded Finimize.Their idea is to help more ‘ordinary people’, i.e. retail investors (not professional investors) do more with their money, and the company has done pretty well. They were bought last year by Aberdeen (abrdn), making Max the youngest Exec of a FTSE 100 company. How has he done it? What has he learnt about business building that’s delivered two exits from two companies? Let’s dive in…We talk about:
What Berlin used to be like
Why you should grow up with computers
What you should do with your savings
Why people don’t understand finance
Considering VC funding or bootstrapping
How they exited - like, really
--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Apr 19, 2022 • 1h
Tripadvisor: how to lead a company for 22 years, with Founder and CEO Steve Kaufer
If you’ve been on holiday - if you’ve been anywhere you’ve Googled - you’ve probably used Tripadvisor. It’s just one of those names synonymous with the internet, and it’s not just because their SEO has been amazing - they’ve been going for 22 years. Extraordinarily it’s had the same person leading it all this time - Steve Kaufer, who’s finally stepping down this year. Tripadvisor has been through a variety of management changes along the way, which have forced Steve to adapt but he’s still here, although not for much longer. Find out why now’s the time he’s leaving.We talk about:
The unlikely birth of Tripadvisor
The difference between hindsight and wisdom
How to handle a business which loses 90% of its revenue
The most renewed thing on Tripadvisor
How to manage change in company ownership
--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Apr 12, 2022 • 58min
MasterClass: how to get over a stutter and attract A-listers like Anna Wintour and Martin Scorsese, with Founder & CEO David Rogier
David Rogier, CEO of MasterClass, shares his journey of starting the platform which attracts A-list celebrities like Anna Wintour and Martin Scorsese as teachers. Topics include getting over his stutter, starting MasterClass, the art of storytelling, and the hardest things he's ever done.

Apr 5, 2022 • 1h 2min
Summit: how to pull off insane ideas like buying a ski resort - with Co-Founder Elliott Bisnow
How do you buy a ski mountain? How much does it cost? And how do you turn it into the biggest ski resort in North America - Powder Mountain?That’s the kind of thing we wanted to know when we sat down with Elliott Bisnow, who shot to startup fame as Co-Founder of Summit, a now legendary events series which attracted speakers like Jeff Bezos, Richard Branson and Jessica Alba.He’s now the proud Co-Founder of Powder Mountain which is insanely cool. And not bad for a college dropout, although, to be fair, that’s now a pretty common trend on this podcast: drop out of university to start something and make it big.We have a lot of dreamers on this show but Elliott’s dreams are legitimately crazy. Find out how he turns them into a reality and:
The book that changed his life
Homeschool
Building a business with your Dad
The tiny first Summit event
The real value of co-founders
Buying Powder Mountain
The most difficult feedback to hear
--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Mar 29, 2022 • 58min
“He offered me $1m and I was much more interested in that than being sued again” - Kieran O'Neill, Co-Founder and CEO of Thread
It’s not often you meet real life prodigies but Kieran O’Neill might just be one. By the time he was 19 he’d been sued by Disney and his company had been bought by Carl Page, the brother of Google Co-Founder Larry Page. And then he dropped out of university to start another successful business, because, why not?“At that point I discovered what I want to do for the rest of my life - build things. And I began building a tool that would track which of my housemates was best at a particular game.”Today Kieran is the Co-Founder and CEO of Thread.com, a place where you can get clothes that actually suit and fit you - a reaction to the typical online shopping experience which often results in loads of returns. Plus, plenty of people don’t back their own style - including Kieran. “I keep a text file with various ideas in. And at this point had about 10 that were on not a shortlist, but a medium shortlist. Nine of them were for other people, problems they had but problems I didn't have personally. The problem I had myself was that I wanted to dress well and have good clothes, but found shopping to be really frustrating.”Find out how he took this personal problem and turned it into high growth business. --SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Mar 22, 2022 • 1h 2min
How to come up with the right business idea - Dan Murray-Serter, Chapter 2
Building a successful startup is about lots of things but a tonne of people get the first step wrong - picking the right business to launch. So how do you pick the right one? Well, our host and the Co-Founder of Heights Dan Murray-Serter is in the hot seat today answering that very question. This is the second episode in our semi-regular series with Dan, showing what it’s really like to be a Founder, warts and all. The first episode was released on January 18 and we left things at a critical point for Dan and his Co-Founder Joel.Dan wasn’t motivated by what his company had pivoted into. They wanted to give the money back to investors. But things didn’t go the way they planned…--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes