How to come up with the right business idea - Dan Murray-Serter, Chapter 2

Building a successful startup is about lots of things but a tonne of people get the first step wrong - picking the right business to launch. So how do you pick the right one? Well, our host and the Co-Founder of Heights Dan Murray-Serter is in the hot seat today answering that very question. 

This is the second episode in our semi-regular series with Dan, showing what it’s really like to be a Founder, warts and all. The first episode was released on January 18 and we left things at a critical point for Dan and his Co-Founder Joel.

Dan wasn’t motivated by what his company had pivoted into. They wanted to give the money back to investors. But things didn’t go the way they planned…

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