
Secret Leaders with Dan Murray-Serter & Chris Donnelly
Dan Murray-Serter and Chris Donnelly are two serial entrepreneurs who've built, sold, scaled & failed companies worth hundreds of millions of dollars. In Secret Leaders we get inside the greatest minds and greatest moments in business, because we believe the best way to learn about business is to hear from the people who make it happen.Sponsored by Wise Business and Vanta.Contact: hello@secretleaders.com
Latest episodes

Jun 2, 2022 • 13min
How I failed: Chris Cabrera on getting fired, getting pissed, and getting even
By the time he was 37, Chris Cabrera had managed his career very well. He was a leader in a public company - and he knew what strategy the company should take to seize the future. But then he got fired. This is the story of what happened and what he did next. ...We'd love your feedback:
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May 31, 2022 • 49min
How the fat kid did it: Vikas Shah MBE on getting over obesity shame and suicide attempts - and what people get wrong about entrepreneurship
Vikas Shah MBE looks like the picture of success today. He’s got an MBE. He advises the government on business matters. He’s an NED, investor - he’s someone you look up to. But it wasn’t always like this. He was a fat kid at school, and when he realised he was obese - was disgusted by himself.He lost his identity when his first business failed. He tried to commit suicide four times. The last one got very close to succeeding.But we’re here talking with Vikas-the-success today, and that’s because his story is ultimately about resilience.Find out how you can develop your own mental strength, because, as Vikas explains, it’s really on you.We talk about:
Growing up as a fat kid
Starting his first business at 14
What you really learn from failure
Suicide attempts
Where resilience comes from
Delegating responsibility for mental health
Common traits in successful people
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May 26, 2022 • 13min
How I failed: Alex Farrell on winding down her startup after taking on a new industry
Alex Farrell is a successful entrepreneur, NED and investor but amongst the successes, there have also been some losses. Alex founded Gift Wink in 2015, a platform where users could get timely and excellent gift ideas. So when your Mum’s birthday was coming up, you’d actually get her something awesome which arrived on time.That was the idea anyway, but four years later, after pushing against headwinds, Alex was forced to let the staff go and close the business.Find out what happened…...We'd love your feedback:
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May 24, 2022 • 51min
Tackling a problem that will affect half the planet as a first-time Founder, with Vira Health Co-Founder Andrea Berchowitz
Andrea Berchowitz is the Co-Founder of Vira Health, a tech startup taking on problems in women’s health, starting with menopause.Andrea worked at McKinsey and then the Bill and Melinda Gates Foundation but this is her first time as a Founder. What’s tougher than she expected? What’s surprised her about the switch? And what would she advise others thinking of making the move?Plus we discuss:
How to pick what to do with your career
The reality of menopause
Stereotypes of engineers
The kind of work that’s difficult to do remotely
How to manage people
Feedback isn’t what people think it is
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May 19, 2022 • 13min
How I failed: Giles Harrison quit his job to start his own thing but hit a big reality check
Giles Harrison, the Co-Founder of Sculpd, is riding high now but his first startup ground to a painful halt. Having quit his job in a bullish mood to found a matcha tea business, he soon found out how difficult startups are - and how much more difficult physical goods businesses are compared to digital ones.Find out how he failed - what went wrong - and what he learnt from it. ...We'd love your feedback:
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May 17, 2022 • 28min
The Sandbox: wtf is the metaverse and how will it change the world, with Co-Founder and COO Sebastien Borget
So you’ve heard people talking about the metaverse and have been wondering what they’re on about? You think you get it one minute but then someone else says something and you’re none the wiser? Yeah, sounds about right.This is why we’re pumped to be interviewing Sebastien Borger, the Co-Founder and COO of The Sandbox, who are a market leader in the metaverse. The Sandbox is the place where brands like Starbucks, Gucci and Nike have been buying virtual land so they can deliver experiences to their fans. Sebastien is a serial entrepreneur who’s always been obsessed with the idea of making his own games and turning players into owners. After three successful startups, he’s on the brink of greatness with The Sandbox, but the chances of them ending up one of the ultimate winners of the metaverse is still very small.How many of the early internet businesses are around today? It didn’t work out for the likes of Napster, Yahoo and MySpace. Will it work out for The Sandbox? We talk about:
What you learn as a serial Founder
Why meta isn’t a threat
Why don’t we take digital ownership seriously
Turning players into owners
When will The Sandbox go mainstream?
--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

May 12, 2022 • 15min
How I failed: Amanda Perry went bankrupt after losing her baking business
Amanda Perry tells us what it’s like to go bankrupt after flying high with her baking business. She’d been featured in Vogue; her cupcakes were flying off the shelves - she thought business was easy. Until it wasn’t, and it was her who was personally on the hook…How do you even go bankrupt from starting a company? What impact does it have on you? And how do you recover from something like that? Amanda’s now the successful Founder of Soup Agency but this is a cautionary tale for anyone thinking about starting a business....We'd love your feedback:
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May 10, 2022 • 57min
Outbrain: closing a funding round with gunfire in the background -Co-Founder & Co-CEO Yaron Galai
It’s pretty rare that investors have to ask the Founder they’re speaking to if they’re in a warzone, or insist they have to leave their country for somewhere a little more ‘peaceful’ but that’s exactly what happened to Yaron Galai, the Co-Founder and Co-CEO of Outbrain. Yaron was a captain in the Israeli Navy before smashing it out the park with a few startups he founded. Yaron’s latest company Outbrain (founded in 2006) is one you may not have heard of but you’ve probably used - they power recommended articles on loads of the world’s top news sites. They nearly merged with their biggest competitor (Taboola) a year ago only for that deal to not work out and float instead on the Nasdaq for $1.25 billion. As Yaron says, an exit is a great outcome but a terrible plan, so what was his plan? How has he got multiple exits under his belt? What are the secrets to his success? We talk about:
The struggle for funding
Israeli military/life/work balance
Parents investing to make sure their children got paid
Exiting for $400m
Why it’s easier to make acquisitions when you’re public
--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

May 5, 2022 • 12min
How I failed: Steve Witt on losing everything… twice
Steve Witt knows what it’s like to make a lot of money… and lose it all. He knows what it’s like to go from sipping mai tais on the proverbial Caribbean island to sleeping on your mate’s sofa because you’ve got nowhere else to go. And he’s gone through that twice.Find out what happened and how he picked himself up again....We'd love your feedback:
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May 3, 2022 • 42min
BorrowMyDoggy: how to get people to trust strangers, with Founder and CEO Rikke Rosenlund
BorrowMyDoggy is the kind of brand that just sticks in your brain. Once you’ve heard it you can’t unhear it. Today we’re talking with its Founder and CEO Rikke Rosenlund who had an idyllic Danish childhood but still doesn’t own a dog.Find out how she built the company bit by bit - and how they're helping the 25% of dogs who are depressed.We talk about:
What your parents say behind your back
The issues with dog care in the UK
People finding love through pet sitting
Real reason women founders get less funding
--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes
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