
Secret Leaders with Dan Murray-Serter & Chris Donnelly
Dan Murray-Serter and Chris Donnelly are two serial entrepreneurs who've built, sold, scaled & failed companies worth hundreds of millions of dollars. In Secret Leaders we get inside the greatest minds and greatest moments in business, because we believe the best way to learn about business is to hear from the people who make it happen.Sponsored by Wise Business and Vanta.Contact: hello@secretleaders.com
Latest episodes

Mar 28, 2023 • 50min
The secret to hiring the best - and getting hired - with Otta Co-founder, Sam Franklin
Do you want to get better at hiring, or being hired? Sam Franklin is the Co-Founder and CEO of Otta, a job search platform that wants to make the experience of job seekers in the tech industry way, way better.Recruitment and jobs boards might not seem the most exciting areas to disrupt but the subject of hiring is so important and can be very nuanced. All businesses succeed because of their people.At Otta, they’re really leaning into the power of the job seeker. And in the fast-growing tech industry, where demand for the best talent is very high, that has turned out to be a strong strategy.Sam got a taste of what it takes to build a fast growing startup when working at the prop-tech Nested. It was at Nested, as Head of People, and doing over 30 hours of interviews a week, that he realised how soul-destroying the recruitment process can be for many people. That was the start of Otta. If you want to get better at recruitment, either as an employer or job hunter, then there are some gems in this episode. Sam shares his tips for hiring, including stuff we’ve never thought of before.Why does he say that companies should avoid trying to be the best? What are the biggest mistakes companies make? And, what is his advice to founders trying to disrupt a stuffy industry?Listen to find out. --SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Mar 23, 2023 • 13min
How I Failed: Multi-gold winning Paralympian Natasha Baker - having the most embarrassing fail you can imagine
Natasha Baker is a British dressage rider with 5 Paralympic golds to her name and a load of other top medals.She experienced a very public failure which left her in tears. And then, a few years later, the thing she was most scared of happening in the world, happened. What’s it like when you fall off the literal horse on the big stage? And what did it teach her about failure that we can all learn from?--If you have any feedback, we’d love to hear it. What would make the show better?
hello@secretleaders.com --Sponsor links:otta.com/secretleaders

Mar 21, 2023 • 42min
War Paint Founder: I used to steal women’s makeup because of shame, hell of body dysmorphia & turning down all 5 Dragons - Danny Gray
This conversation with Danny Gray is one of our all-time favourites.Danny had a childhood filled with bullying, trauma and mental disorders. It left him with scars that no one else could see, and eventually led him to starting War Paint, a men’s makeup brand that is on an unbelievable growth path. They’re creating a new category. In fact, they’ve already created it and are fast becoming an iconic brand.Plus, Danny went on Dragons Den, got offers from all 5 Dragons and then ultimately turned them down. Madness. In this episode, we find out what really happened, behind the cameras.Danny is also the Founder of Jaaq, a mental health platform which covers everything from depression to addiction, hair loss to periods. They’ve managed to get A-listers like Alastair Campbell to bare their souls, explaining the toughest things they’ve been through. The theory is that hearing from people with lived experience is a key part of feeling understood and ultimately being able to tackle your demons.Danny looks and sounds like a 'Jack The Lad'. He says that was his image - but it really was all an image.So what happened in his childhood that crushed his confidence?--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Mar 16, 2023 • 24min
Startup armageddon: Bank of England was going to allow SVB failure to kill UK startup industry until Founders & VCs stepped in
You probably heard SVB collapsed, but what you probably don’t know is how close the UK startup ecosystem came to collapsing all together.This is the inside story of how a small group of Founders and VCs fought to save the industry.How do we know? Because our host Dan was a small part of it.If the story we’re telling today hadn’t happened, then Dan would be sitting here without a company. This is how the crisis really played out.--If you have any feedback, we’d love to hear it. What would make the show better?
hello@secretleaders.com --Sponsor links:otta.com/secretleaders

Mar 14, 2023 • 38min
Wise Co-Founder: Being Skype's first employee and the difference between winners and losers
Taavet Hinrikus is the Co-Founder and former Chairman of Wise, the unicorn fintech which used to be called TransferWise.He’s now the Co-Founder of Plural, an investment platform for early stage capital built by founders and real operators like Taavet.Oh, and he was also the first ever employee at Skype.Basically, he’s one of the top startup dogs in Europe so we had to get him on to learn what the difference is between great companies and the rest.It’s always amazing hearing about the early days of companies which become absolutely massive like Wise, or Skype. These are the days when they’re signing up tens of users, rather than tens of thousands - and they’re wondering if they’re barking up the wrong tree.All startups begin with 0 real users and it’s fascinating how the best navigate their way from there to the top.Taavet is part of the group of Estonian entrepreneurs who’ve had a GDP level impact on the country. Let's find out why he's been so successful.--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Mar 9, 2023 • 12min
How I Failed: Pasta Evangelists Founder - previous luxury smartphone company was just too big a mountain to climb
Alessandro Savelli, Co-Founder of Pasta Evangelists, talks about his failed luxury smartphone brand and the challenges of starting a business in a recession. He reflects on the emotional toll of liquidating a business and shares lessons learned for starting anew.

Mar 7, 2023 • 46min
Teenage prodigy who turned down Facebook as a 15 YO to take them on in VR - Unai Founder Maxim Perumal
Maxim Perumal is the Founder of Unai and we think he’s a certifiable genius.He’s certainly one of the most exciting Founders we’ve ever spoken to - he built the world’s most popular open source VR headset when he was 15 years old, and turned down working at Meta.His company Unai is building a VR headset and virtual world to make human expression in VR feel magical, which is a bold claim but he’s got the people to do it. Maxim has managed to bring together a crack team of ridiculously qualified VR talent who believe in him, a young man who’s only just able to drink in the States.We think you’ll find him compelling too. He’s got a great explanation for why the likes of Meta have been failing with VR and their version of the metaverse. But he also hints at a more exciting alternative.Listen to find out. --SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Mar 2, 2023 • 15min
How I Failed: forced to walk away with £5k in the bank and no shares - Matteo Grassi
That’s Matteo Grassi, the Co-Founder of Pop-Up, a thriving no code eCommerce platform.But before all this, there was another period in his life - a much darker period. He left Shopify in 2016 to become a partner in a company, which Matteo has asked to keep anonymous. The idea was they would quickly spin up dozens of D2C ecommerce shops, connecting customers with cool products. They would be the middleman and they absolutely exploded. It was a paid marketing masterclass. One of their shops got to 12 million in revenue in months. But as you know, that’s not how things ended because we’re not here to talk about success stories. We’re here to learn from Founders’ toughest moments. What happened?If you have any feedback, we’d love to hear it. What would make the show better?
hello@secretleaders.com --Sponsor links:otta.com/secretleaders

Feb 23, 2023 • 14min
How I Failed: death threats and journalists knocking on the door after growing too fast, with Matt Kelly
Matt Kelly, the Founder of Spacegoods (really cool company btw) experienced one of the fastest rises and falls with a bootstrapped business we’ve ever seen.He grew Neon Beach, a DTC neon sign brand, to £7m in revenue in a year. He got to £10m in 18 months - from his bedroom, in lockdown - basically just him, his laptop and freelancers.But then he made one big mistake which cost him more than this business. What the hell happened? --If you have any feedback, we’d love to hear it. What would make the show better?
hello@secretleaders.com --Sponsor links:otta.com/secretleaders

Feb 21, 2023 • 26min
Former Welsh rugby captain Sam Warburton learns from golfing legend Paul McGinley - Secret Leaders X Captains
We're linking up with our mates at Crowd Network to introduce you to one of their new podcasts, Captains with Sam Warburton.Whether you’re big into your sports or not, this show has plenty of leadership gems to be taken into your life and career. Sam is joined weekly by a successful sporting leader, who explain what it takes to be the very best.To listen to the rest of this chat, search for ‘Captains with Sam Warburton’ in your favourite podcast app, or hit this link: https://pod.fo/e/15f4e5
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