Secret Leaders with Dan Murray-Serter & Chris Donnelly  cover image

Secret Leaders with Dan Murray-Serter & Chris Donnelly

Latest episodes

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Jan 19, 2023 • 15min

How I Failed: Drinking to forget what was going on - Dom McGregor, Social Chain Co-Founder

Dom McGregor co-founded Social Chain with Steven Bartlett, host of the hit podcast Diary of a CEO. Their business didn’t fail, in fact, it sky-rocketed. When they exited the company after six years in 2020, they’d built it to hundreds of employees, with clients like Apple, McDonald's, the BBC, and Boohoo, and taken it public the year before with a value of about £250 million. But the pressure on Dom was immense, and the way he coped left him feeling like he’d failed. He had turned to alcohol as a coping mechanism to deal with both the highs and lows of being a young founder in a fast-growing business. Exacerbated by his feeling of imposter syndrome, this toxic relationship with alcohol ended up nearly costing him his role in the business. Drinkline is the national alcohol helpline. If you're worried about your own or someone else's drinking, you can call this free helpline in complete confidence. Call 0300 123 1110 (weekdays 9am to 8pm, weekends 11am to 4pm).You can find more information on alcohol support on the NHS website. If you have any feedback, we’d love to hear it. What would make the show better? hello@secretleaders.com Sponsor links:otta.com/secretleaders Learn more about your ad choices. Visit megaphone.fm/adchoices
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37 snips
Jan 17, 2023 • 1h 3min

What do you do when you get $300m? Start tackling the real problems facing humanity - Kernel Founder & CEO, Bryan Johnson

What do you want to do with your life? Do you have a plan?Bryan Johnson knew from a young age he wanted to have a big impact on the world and set out to do it. His plan was simple, he wanted to make enough money so that he could focus on really making a difference to the world. And he did it. Not by doing anything flashy but by building a payments platform, bootstrapping it for years, and through understanding a hell of a lot about human psychology he got it to the point where he sold his company, Braintree Venmo , for $800 million to Paypal. He personally got $300 million.With that money he went on to found Kernel, a company that designs and manufactures brain-scanning technology with the aim to improve life expectancy by combating age-related issues, in 2016. Since then, Bryan has continued to look at how human beings can be and do better, including himself. In 2021 he started Project Blueprint, where he is working to reverse his body’s ageing. It involves measuring his seventy plus organs and then using that data to try to reverse the biological age of each as much as possible. He follows a strict diet and gives up all of the decisions around what he eats to this algorithm. As well as diet the regime also involves taking 25 supplements a day, and a strict exercise, skincare and sleep routine.We talk about: What it was like growing up in a Mormon community  Why learning about compounding at 7 years old was key to his success What he felt the day he sold Braintree Venmo to Paypal for $800 million How being rich has changed how he parents What he is doing to reverse his body’s ageing  Why he believes we must improve human intelligence His advice to entrepreneurs --SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes Learn more about your ad choices. Visit megaphone.fm/adchoices
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Jan 10, 2023 • 1h 4min

Key habits for growing your wealth, why finance should be as easy as learning to drive, and choosing renting over buying - author of bestseller 'How to Own the World' and Founder, Andrew Craig

What are your new year’s resolutions? Is money on your mind? Being an entrepreneur can be a bit of an all or nothing game when it comes to money. You're into the creation process and are willing to sacrifice a lot. It can cost you much more than you earn, especially at the beginning, and often you have nothing for a long time. But, admitting that you want money and understanding how to take control of it can be difficult, it can feel like a taboo. That’s why this episode features bestselling author of 'How to Own the World' and Founder of Plain English Finance, Andrew Craig. 'How to Own the World' is in its third edition and rarely out of the top books for personal finance on Amazon. Andrew originally self-published the book after becoming frustrated with the fact that so many people don’t understand the nuts and bolts of personal finance. He says we can all grow wealthier by developing some simple habits over the long term. A founder himself, Andrew understands the pressures entrepreneurs face but believes that everyone can better control their finances. What does it mean to ‘own the world’? What is the ‘100 minus your age’ rule? And why does Andrew think it's better to rent rather than buy?Listen to find out.--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes Learn more about your ad choices. Visit megaphone.fm/adchoices
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Jan 3, 2023 • 1h 6min

Deliciously Ella: making new year habits stick, the issues of #girlboss culture and why she doesn’t see herself as an influencer - with Founder Ella Mills

Ella Mills started a plant-based food blog, Deliciously Ella, in 2012 after chronic illness left her physically and mentally depleted. The blog blew up and its popularity led to her first recipe book, which was released in January 2015. It became the fastest-selling debut cookbook of all time in the UK and spent eight weeks at number one on Amazon, across all categories. Deliciously Ella now has 40 plant-based food products, stocked in more than 6,000 stores across the UK, an app, more bestselling cookbooks, a deli, and in 2022 had an expected turnover of 20 million pounds. It hasn’t always been a smooth ride though…which we’ll get into. Ella has over 2 million followers on Instagram. Social media has played a big role in the growth of the business, but even though many would describe her as one of the original UK influencers, she doesn’t see herself that way. How did she handle that fame along with the growth of the business brand? What advice would she give to other entrepreneurs building a disruptive consumer brand? And, what does she think about the wellness industry and the desire for quick fixes? Listen to find out.--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes Learn more about your ad choices. Visit megaphone.fm/adchoices
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Dec 15, 2022 • 17min

How I Failed: Trying to please the wrong people, with Founder Rob Fitzpatrick

Rob Fitzpatrick, founder of a failed business, shares his journey of success and failure. He discusses challenges in raising funds, shifting focus, and relocating the company during the 2008 financial crash. He also reflects on personal struggles, lessons learned from failure, and the importance of aligning ideas with lifestyle and values.
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Dec 13, 2022 • 59min

Who Gives A Crap: Going viral on a toilet and selling 300 million rolls of toilet paper, with Co-Founder Simon Griffiths

Simon Griffiths, Co-Founder of Who Gives A Crap, discusses the viral marketing success of their toilet paper brand and their mission to provide sanitation in the developing world. They explore the challenges of entrepreneurship, choosing a brand name, and the unexpected success they experienced. The podcast also touches on their innovative design features, balancing playfulness and expertise, and their charitable impact and future goals.
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Dec 8, 2022 • 17min

How I Failed: “We were like a cockroach company, we wouldn’t die”, with Founder Steven Renwick

What happens when your business pivots so much you end up in a completely different industry?Steven Renwick founded Satago, a platform that helps businesses get paid faster, in 2012. It was actually one of the first companies to raise money on the equity crowdfunding platform Seedrs. Whilst it started out as a way to crowdsource data about when companies were getting paid and use that to make real time credit reports, Steven had to pivot the business multiple times, meaning it went from a technology to a finance business. The more the company grew, the more they needed investment, plus Steven was now in an industry he had no experience in. They raised nearly £3 million in total. But, in 2017, Steven had to try to sell Satago after it became insolvent. What went wrong? Listen to find out. If you have any feedback, we’d love to hear it. What would make the show better? hello@secretleaders.com Sponsor links:quickbooks.co.uk/secretleaders Learn more about your ad choices. Visit megaphone.fm/adchoices
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Dec 6, 2022 • 46min

The Black Farmer: managing your fear is the key to success, Wilfred Emmanuel-Jones MBE

Wilfred Emmanuel-Jones grew up in poverty in Birmingham, having come with his parents from Jamaica as part of the Windrush generation. One of nine children, and as the oldest boy, it was his job to help his father on their allotment, which they used to supplement the family income. And it was on that allotment he first dreamt of owning his own farm. His drive to change his circumstances was relentless, which was needed, because he had to excel at several different career stages just to give himself the chance of building his company. Wilfred gave Gordon Ramsey his big break in television, having been given his own break in TV, thanks to his raw persistence. Then after finally buying his farm, he set up The Black Farmer, a name coined by neighbours of his farm in Devon. He’s written a book, called ‘Jeopardy - The Dangers of Playing it Safe’, so has really thought about the things that have made him successful - the stuff we want to know about. How did he hone his mindset and achieve his lifelong dream? Why does he celebrate being an outsider? And why is fear so important for entrepreneurs? Listen to find out.--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes Learn more about your ad choices. Visit megaphone.fm/adchoices
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Dec 1, 2022 • 14min

How I Failed: 250 VCs and not a single yes, with Pluto Co-Founder Alex Rainey

Do you want to learn about raising capital from someone who has been through the wringer and reflected on his mistakes?Alex Rainey is the Co-Founder of travel insurer and planning app Pluto, which he founded in 2018. They raised a total of £1.3 million, and grew to be the UK’s second highest rated travel insurer and one of the top-3 travel planning apps on the app store. But in September 2022, just a couple of months before we recorded this episode, Alex and his Co-Founder sold the company after failing to raise in a brutal fundraise. What went wrong? Listen to find out. If you have any feedback, we’d love to hear it. What would make the show better? hello@secretleaders.com Sponsor links:quickbooks.co.uk/secretleaders Learn more about your ad choices. Visit megaphone.fm/adchoices
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Nov 29, 2022 • 45min

Back Market: From middle manager to $5b Founder, with Co-Founder & CEO Thibaud Hug de Larauze.

Do you risk it all when the odds are stacked against you?As a founder it’s very hard to take that first leap into the unknown and even more so when you’re in a job you love.The stakes are rarely higher and it’s so difficult to do it well. But that’s exactly what Thibaud Hug de Larauze did when he left his job to found Back Market, a marketplace for refurbished devices, in 2014. They have grown massively since then, raising over a billion dollars, including $335 million in May 2022 - at a valuation of $5.7 billion. They are now the most valuable startup in French history! And despite being the head of such a successful company he has managed to stay humble. How do you go from being a middle manager to one of the most successful entrepreneurs in the whole of Europe, pitching to former Vice President of the United States Al Gore AND not get too big for your boots? Listen to find out. --SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes Learn more about your ad choices. Visit megaphone.fm/adchoices

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