Secret Leaders The tricky first year being public - Dan Murray Serter, Chapter 5
Every few months we interview our host Dan to find out what it’s really like being a Founder because his day job is running his VC backed startup Heights. If this is the first episode like this you’ve heard then please stop what you’re doing and search for Dan Chapter 1 in the Secret Leaders feed. He’s got a good origin story. If you’re up to date, in the previous episode with Dan a few months ago we learnt how to develop a product and bring it to market. That’s where we are today. Dan and his Co-Founder Joel have developed the Heights Braincare supplement but now they need to scale it. They need to scale the business. This is the tricky first year of being public. They need to negotiate their way out of the valley they’re in now, into the larger valley next door. How did they do it?
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