How I Failed: Pasta Evangelists Founder - previous luxury smartphone company was just too big a mountain to climb
Mar 9, 2023
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Alessandro Savelli, Co-Founder of Pasta Evangelists, talks about his failed luxury smartphone brand and the challenges of starting a business in a recession. He reflects on the emotional toll of liquidating a business and shares lessons learned for starting anew.
Building a luxury smartphone brand involves challenges like raising capital, product development delays, and distribution issues.
Failure in a previous venture taught the importance of flawless execution, better decision-making, and focusing on revenue traction in a new venture.
Deep dives
The Challenges of Job Searching
Finding the right job can be a broken and frustrating process. Job seekers often encounter irrelevant job ads, uncertain salary information, and lack of response after applying. Similarly, managers struggle with sifting through irrelevant applications and sending countless LinkedIn messages with no response. However, Otter, a matching platform, aims to address these challenges by connecting the right candidates with the right jobs, making the job search less soul-crushing. Otter utilizes smart matching algorithms to present job seekers with only relevant opportunities, resulting in more qualified applicants for companies.
The Roller Coaster Ride of Building a Luxury Smartphone Brand
Alex Civelli, co-founder of a luxury smartphone brand, Pastor Evangelis, experienced the ups and downs of entrepreneurship. Despite initial success, the venture ultimately failed due to various challenges. The business faced difficulties in raising capital, product development delays, and issues with distribution. External factors, such as the economic recession, declining luxury goods consumption, and dropping oil prices, further impacted the business. Despite the personal and financial costs, Alex emerged stronger and wiser from the failure, recognizing the importance of executing flawlessly and making better decisions in product development and hiring. He applied these lessons to his new venture, Pastor Evangelists, focusing on achieving revenue traction quickly and building a meaningful business.
Alessandro, or 'Alex' Savelli, is the Co-Founder of Pasta Evangelists - a brand you’ve probably come across. Their pasta is delicious and everywhere.
But, before he was getting his hands in the proverbial pasta dough, he tried to climb a much tougher mountain - building a luxury smartphone brand. We’re talking hardware and software to compete with the likes of Apple and Samsung but bedecked in precious metals and jewels.
They had some big wins, but it didn’t work out - and we’re here to find out why.
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