
Startup Project: Build the future
Conversations with founders, operators and investors who are building the future. Listen to find the stories, ideas, tactics & investments behind the products that will define the future of technology.
https://startupproject.substack.com/
Latest episodes

May 29, 2022 • 2min
How to Earn Your Luck? (Bonus Clip)
Shruti from Array.vc and nataraj talk about earning luck.
Full conversation available at:
Spotify: https://open.spotify.com/episode/08LJYjwwQPyseCkSEZohQA?si=4de30bec6b8340d2
For more check out the startup project website at thestartupproject.io
#startups #luck #arrayvc

May 22, 2022 • 2min
Position your Company for Acquisitions (Bonus Clip)
What can founders in early stage companies do to position themselves for acquisitions.
Full Episode available on:
YT: https://www.youtube.com/watch?v=5uMdazKrC0k
Apple: https://podcasts.apple.com/us/podcast/17-founding-partner-of-ascend-vc-kirby-winfield-on/id1551300319?i=1000555322251&app=podcast
Website: https://thestartupproject.io/2022/03/26/17-founding-partner-of-ascend-vc-kirby-winfield-on-all-things-venture-startup-project-by-nataraj/
Visit thestartupproject.io for more.
#startups #kirby #aquisitions

May 15, 2022 • 33min
#20 Mike Fridgen: Seattle based Startup Incubator Madrona Venture Labs
In this Episode of Startup Project, Nataraj talked to Mike Fridgen, Managing Director at Madrona Venture Labs a Seattle based tech startup incubator. Some of the companies incubated include Style Genome (Acq by Wayfair), Chatitive (Acq by MailChimp), Message Yes (Acq by Nordstrom) & more. Before joining Madrona Venture Labs Mike was part of founding teams at Farecast (Acq by Microsoft) & Decide (Acq by Ebay) where he led product and growth strategies.
Full Conversation includes:
Farecast.com (Predicting prices) - Acquired by Microsoft
Decide.com (next gen consumer reports) - Acquired by Ebay
Through line across being part of multiple acquisitions
Incubating companies at Madrona Venture Labs
Relationship with Madrona Venture Group
Thematic focus behind companies incubated at Madrona Venture Labs
Nataraj is a PM at Azure, partner at NVC & hosts thestartupproject.io podcast. Follow him on Twitter at https://twitter.com/natarajsindam. You can also subscribe to his newsletter at getrevue.co/profile/StartupProject

May 8, 2022 • 3min
No Momentum? You are Dead! (Bonus Clip)
Nataraj and Ali (Founder of Stonks.com) talk what happens to a unknown company post their stonks pitch day.
For full version of this conversation check out the following links.
Full Video on YT: https://www.youtube.com/watch?v=VjyaipwngZc&t=0s
Website Link: https://thestartupproject.io/2022/03/05/15-stonks-com-ali-moiz-on-investing-streaming-stonks-startup-project-by-nataraj/
#startups #stonks #fundraising

May 1, 2022 • 2min
Don't Build in Public (Bonus Clip)
Not everything has to be built in public, but when it makes sense it has its advantages. Check out the full conversation between Ajay and Nataraj here. https://youtu.be/-Xbv4O1ovvY #build #startups #buildinpublic
Nataraj is an engineer at Azure, partner at NVC(https://angel.co/s/natarajusa/B8aAA) & hosts thestartupproject.io podcast. Follow him on Twitter at https://twitter.com/natarajsindam

Apr 24, 2022 • 26min
#19 Shruti Gandhi: Founder and General Partner of Array.VC on early stage investing
In this Episode of Startup Project, Nataraj talked to Shruti Gandhi, GP of Array.VC. Before founding Array.VC a solo fund investing in b2b enterprise companies, she was a founder and an engineer. For more info check out her newsletter at shrutigandhi.substack.com
Full Conversation includes:
- Transition from engineer to vc
- Working at Corporate VC vs running your own fund
- Raising first fund for Array.VC
- Things to look out for first time fund managers
- Push vs Pull investing
- Cheque Sizes
- Megatrons
- Solo Brands in Venture
Nataraj is a PM at Azure, partner at NVC & hosts thestartupproject.io podcast. Follow him on Twitter at https://twitter.com/natarajsindam. You can also subscribe to his newsletter at getrevue.co/profile/StartupProject

Apr 9, 2022 • 37min
#18: Bear.Tax Co-Founders on simplifying Crypto Taxes | Startup Project by Nataraj
In this Episode of Startup Project, Nataraj talked to Tela Andrews (https://www.linkedin.com/in/telaandrews/) and Vamshi (https://www.linkedin.com/in/vamshi4001/), Co-Founders of crypto currency tax software Bear.tax.
Full Conversation includes:
Origin story of Bear.Tax
How microacquire.com helped the founding team to get together
Crypto tax complexity for individuals, traders and businesses
Roadmap for solving tax complexity
Future of crypto
Nataraj is an engineer at Azure, partner at NVC & hosts thestartupproject.io podcast. Follow him on Twitter at https://twitter.com/natarajsindam & stay up to date here.

Mar 26, 2022 • 54min
#17 Founding Partner of Ascend.vc: Kirby Winfield on all things Venture | Startup Project by Nataraj
In this Episode of Startup project (https://thestartupproject.io/) , Nataraj talked to Kirby Winfield, Founding GP of Ascend.vc (pre-seed fund based in Seattle).
Prior to founding Ascend.vc, Kirby was part of founding teams at Go2Net (GNET), Marchex (MCHX), Dwellable (Acquired by Home Away (AWAY))
& AdXpose (Acquired by comScore (SCOR)).
Full conversation includes:
Through line of a successful career
How can companies strategize for an exit?
The why behind starting a pre-seed fund?
Helping startups from zero to one
Price discovery of startups in current private markets
Follow Kirby on LinkedIn at https://www.linkedin.com/in/winfield/. Checkout Ascend.vc for more updates.
Nataraj is an engineer at Azure, partner at NVC & hosts thestartupproject.io podcast. Follow him on Twitter at https://twitter.com/natarajsindam & stay up to date here.

Mar 15, 2022 • 47min
#16 Assure.co: Jeremy Neilson on all things Venture | Startup Project by Nataraj
In this Episode of Startup project, Nataraj talked to Jeremy Neilson, CEO & Co-Founder of Assure.co.
Prior to co-founding Assure, Jeremy ran Utah Fund of Funds and later went on to found Assure. Assure created & pioneered the usage of SPVs and became the synonymous as backend of Venture Capital. Today Assure's clients include Republic, Launch Fund, Forge, Equity Zen and more.
Full conversation includes:
Origin story of Assure
How Assure created SPVs that powered AngelList and others.
State of Venture from Assure's point of View
Evolution of VC firms
Follow Jeremy on LinkedIn at https://www.linkedin.com/in/jeremyneilson/. Checkout Assure.co (https://hubs.li/Q015-RK10) for more updates.
Nataraj is an engineer at Azure, partner at NVC & hosts thestartupproject.io podcast. Follow him on Twitter at https://twitter.com/natarajsindam & stay up to date here.

Mar 5, 2022 • 45min
#15 Stonks.com: Ali Moiz on Investing, Streaming & Stonks | Startup Project by Nataraj
In this Episode of Startup project, Nataraj talked to Ali Moiz, Co-Founder of Stonks.Com.
Prior to co-founding Stonks, Ali was a serial entrepreneur and co-founder of Stream Labs (Acq by Logitech) & Peanut Labs (Acq by E-Rewards).
Full conversation includes:
Value prop of Stonks for founders & investors
Post pitch effect for startups
Behind the Scenes of Stonks.com
Evolution of Video Streaming
Investing in Canva, Airtable & notion via Poor Founders
Follow Ali on Twitter at https://twitter.com/ali_moiz & on LinkedIn at https://www.linkedin.com/in/alimoiz/. Checkout Stonks.com for more updates.
Nataraj is an engineer at Azure, partner at NVC & hosts thestartupproject.io podcast. Follow him on Twitter at https://twitter.com/natarajsindam & stay up to date here.