
Startup Project: Build the future
Conversations with founders, operators and investors who are building the future. Listen to find the stories, ideas, tactics & investments behind the products that will define the future of technology.
https://startupproject.substack.com/
Latest episodes

Feb 27, 2022 • 32min
#14 Simplified.co: Co-Founder Ajay Yadav on Scaling, Building in Public & More | Startup Project by Nataraj
In this Episode of Startup project, Nataraj talked to Ajay, Co-Founder of Simplified.co.
Prior to co-founding simplified.co, Ajay was a serial entrepreneur and was founder of Roomi, which helps people find flexible, affordable co-living solutions.
Full conversation includes:
India to U.S
Raising venture for Roomi vs Simplified
Funding landscape for repeat founder vs first time founder
Competing against $40B Canva
Building in Public, Marketing-Product Fit.
Why be a repeat entrepreneur?
Follow Ajay Yadav on LinkedIn at https://www.linkedin.com/in/yadavajay/ and learn more about Simplified.co.
Nataraj is an engineer at Azure, partner at NVC & hosts thestartupproject.io podcast. Follow him on Twitter at https://twitter.com/natarajsindam & stay up to date here.

Feb 20, 2022 • 48min
#13 First Check Ventures: Ali Jamal on Angel Investing | Startup Project by Nataraj
In this Episode of Startup project, Nataraj talked to Ali Jamal, Founder of First Check Ventures.
Prior to starting First Cheque Ventures, Ali was at companies like RockYou, Agoda & Rappi in growth and marketing roles.
Full conversation includes:
Career in Growth and data analytics
Early Angel investing
Transition from Angel Investing to founding first check ventures
YC MFN clause
Strategy behind the growth of First Check Ventures
Building unique deal flow
Investing in LATAM, Asia & Africa
Follow Ali Jamal on LinkedIn at https://www.linkedin.com/in/mralijamal/ and learn more about First Cheque Ventures here.
Nataraj is an engineer at Azure, partner at NVC & hosts thestartupproject.io podcast. Follow him on Twitter at https://twitter.com/natarajsindam & stay up to date here.

Feb 5, 2022 • 48min
#12 Harvey Multani: Founder RUV Alliance & Miami100 DAO | Startup Project by Nataraj
In this Episode of Startup project, Nataraj talked to Harvey Multani, Founder of RUV Alliance & Miami100 DAO.
Prior to starting RUV Alliance, Harvey was at Coinbase and Plaid in business development and GTM Strategies.
Full conversation includes:
The origins of RUV Alliance
Goals as an investor community
Macro factors that helped RUV Alliance
Dynamics with other SPVs
AngelList's reaction to RUV Alliance
Who funds RUV Alliance?
Miami100 DAO
Where is the leverage for individuals today?
Follow Harvey on LinkedIn at https://www.linkedin.com/in/harvey-multani-95b591208/ and learn more about RUV Alliance here.
Nataraj is an engineer at Azure, partner at planbcapital.co & hosts thestartupproject.io podcast. Follow him on Twitter at https://twitter.com/natarajsindam & stay up to date here.

Jan 23, 2022 • 46min
#11 Richard White: Founder of Fathom.Video (YC W21) & Uservoice | Startup Project by Nataraj
In this Episode of Startup project, Nataraj talked to Richrad White, Founder of Fathom.VIdeo. It is one of the companies invested by Zoom Apps Fund.
Prior to starting Fathom.Video, Richard was CEO & Founder of Uservoice.com (Product feedback for B2B SaaS)/
Full conversation includes:
Journey of Uservoice
Insights that led to starting Fathom.Video
Why repeat founders look at having more investors on cap table than less?
Optimization for Angels and New funds on cap table
Taking investment from Zoom Fund
How to think about B2B marketplaces like Zoom Apps
Follow Richard on LinkedIn at https://www.linkedin.com/in/rrwhite/ and learn more about Fathom here. Go to https://fathom.video/pod to skip the waiting list and try fathom.video.
Nataraj is an engineer at Azure, partner at planbcapital.co & hosts thestartupproject.io podcast. Follow him on Twitter at https://twitter.com/natarajsindam & stay up to date here.

Jan 10, 2022 • 32min
#10 Luba Lesiva: Founder of palumni.vc investing in Palantir Alumni | Startup Project by Nataraj
In this Episode of Startup project, Nataraj talked to Luba Lesiva, Founder of palumni.vc
Prior to starting palumni.vc she was head of investor relations for Palantir and had a career in investing at Sovereign Wealth Funds and was an investment banker at various Wall Street firms.
We talked about:
Origin story of palumni.vc
Investing in Palantir Alumni
Challenges & growth tactics in creating and growing an Alumni Syndicate
Leveraging communities to create value
Follow Luba on Twitter at https://twitter.com/loobah_l and learn more about palumni.vc here.
Nataraj is an engineer at Azure, partner at planbcapital.co & hosts thestartupproject.io podcast. Follow him on Twitter at https://twitter.com/natarajsindam & stay up to date here.

Nov 15, 2021 • 36min
#9 Eric Satz: Founder of Alto IRA | Startup Project by Nataraj
In this Episode of Startup project, Nataraj talked to Eric Satz, Founder & CEO of Alto IRA.
Prior to his role as founder and CEO of Alto, Eric worked in investment banking at DLJ/Credit Suisse and co-founded several companies, including: Currenex, an FX trading solution sold to State Street for more than $550M; Plumgood Food, and; Tennessee Community Ventures, a VC firm
We talked about:
- The problems that led to creation of Alto IRA
Advantages of using Alto IRA
Working with partners like Coinbase, Angellist & Republic
Diversification of investments
Fundraising via Equity Crowdfunding
Peter Thiel's 401k strategy
Follow Eric on Twitter at https://twitter.com/ericsatz and learn more about Alto IRA here.
Nataraj is an engineer at Azure, partner at planbcapital.co & hosts thestartupproject.io podcast. Follow him on Twitter at https://twitter.com/natarajsindam and stay up to date at https://www.getrevue.co/profile/bmb/members

Sep 25, 2021 • 35min
#8 Sajid Rahman: Founder of My Asia VC, Investor in 1000+ Startups with 40+ Exits | Startup Project by Nataraj
In this Episode of Startup project, Nataraj talked to Sajid Rahman, Founder of My Asia VC.
Sajid is an operator-investor who invested in 1000+ Startups with 40+ Exits. He is the founder of myasiavc.com and his portfolio companies span all geographical regions including North America, Europe, Asia, Africa and Latam.
We talked about:
Transition from Banking to Angel Investing
Solving the cold start problem
Best way to start leading investments in 2021
Graduating from a syndicate to fund
Thought process behind Investing in different stages
Thesis for the new late stage fund
Why he thinks startup investing is not risky
Decisions making style
Trends he is looking forward in next couple of years.
Follow Sajid on Twitter at https://twitter.com/SajidRepublic and learn more about My Asia VC at myasiavc.com
Nataraj is an engineer at Azure, partner at planbcapital.co & hosts thestartupproject.io podcast. Follow him on Twitter at https://twitter.com/natarajsindam and stay up to date at getrevue.co/profile/bmb

Aug 7, 2021 • 36min
#7 Martin Tobias: Founder of Incisive.vc | Startup Project by Nataraj
In this Episode of Startup project, Nataraj talked to Martin Tobias, Founder of Incisive Ventures.
Martin is a serial entrepreneur, investor in 100+ deals as an angel, also the Founder of a leading Angel network, Element8. He is also 3x CEO, and has raised over $500M (including two IPOs).
We talked about:
First Angel Investment
Meta Themes
Capital Efficiency in North America vs India
Looking at valuations with the lens of notional capital
What led to his investment in DocuSign at a time when electronic signatures were not legal.
Story behind starting Incisive in the middle of a pandemic
Follow Martin on Twitter at https://twitter.com/MartinGTobias and learn more about Incisive at Incisive.vc
Follow Nataraj on Twitter at https://twitter.com/natarajsindam and stay up to date at thestartupproject.io

Jul 3, 2021 • 41min
#6 Vipul Agrawal: Founder of Unlu.io | Startup Project by Nataraj
This is a special episode. I have known Vipul for over 6 months now. With in just couple of conversations I have come to realize that he is one of the most interesting founders I have come across.
In this episode we talked about:
Vipul's journey prior to starting unlu.io & building Rutogo & CricnWin.
Making money using Internet
The concept of Fandom vs Respect
How his experience working with influencers in cricket and co-producing movies is helping him build Unlu?
How does the journey of making an Unlu Class happen, from concept to production?
How does Unlu convince the like of Ruskin Bond & Manoj Bajpayee come and teach their craft on Unlu?
Market size of Indian Influencer economy
what's next after Unlu Shoutouts & Unlu class?
What are the moats that are separating Unlu from the competition?
Thesis behind Angel investing and the experience of seeing exits like Fitso (aq by Zomato)
Follow Vipul on Twitter at https://twitter.com/iamvipulagrawal and learn more about Unlu at unlu.io
Follow Nataraj on Twitter at https://twitter.com/natarajsindam and stay up to date at thestartupproject.io

May 22, 2021 • 1h 1min
#5 Ani Mohan: Founder & General Manager at GameSnacks (Google Area 120) | Startup Project by Nataraj
In Episode 5 of The Startup Project (thestartupproject.io) Nataraj talked to Ani Mohan who is the founder and General Manager of Gamesnacks (gamesnacks.com), a web based game platform incubated inside Google's Area 120.
The conversation included the following topics:
Start of the Gamesnacks and all the previous versions of it
Incubation of projects inside google area 120
How a decision to Pivot to Gamesnacks was made?
Embedding as a distribution Strategy
Value chain of Gaming Ecosystem & Future trends in gaming
Follow Ani on Twitter at https://twitter.com/ani_c_mohan and learn more about Gamesnacks at gamesnacks.com
Follow Nataraj on Twitter at https://twitter.com/natarajsindam and stay up to date at thestartupproject.io