
Startup Project: Build the future
Conversations with founders, operators and investors who are building the future. Listen to find the stories, ideas, tactics & investments behind the products that will define the future of technology.
https://startupproject.substack.com/
Latest episodes

Jul 24, 2022 • 5min
Is web3 hype about technology or political ideology? (TSP Insights)
Chris Devore talks about web3 and if its the next big thing in tech.
For full conversation with Chris, check out https://thestartupproject.io/2022/07/17/23-chris-devore-managing-partner-founders-co-op-remitly-auth0-outreach/
Nataraj is a PM at Azure, investor & host of thestartupproject.io podcast. Follow him on Twitter at https://twitter.com/natarajsindam.

Jul 17, 2022 • 51min
#23 Chris DeVore: Managing Partner Founders Co-op (Remitly, Auth0 & Outreach)
In this Episode of Startup Project, Nataraj talked to Chris DeVore, Founding Managing Partner of Founders’ Co-op, Pacific Northwest's leading seed-stage venture fund. Chris led the seed rounds for Seattle's most recent successful IPO Remitly (NASDAQ:RELY) and $4B+ Outreach, was an early backer of Auth0 (acquired by Okta for $6.5B).
Full conversation includes:
Starting Patagonia's online store
Bringing Risk Capital to Seattle
Running TechStars Seattle
Starting Founders Co-Op
Thesis behind investing in Remitly
New new thing & Web3
Investing takeaways from covid shocks
Nataraj is a PM at Azure, partner at NVC & hosts thestartupproject.io podcast. Follow him on Twitter at https://twitter.com/natarajsindam.

Jul 9, 2022 • 1min
How to Angel Invest? (TSP Insights)
How to get started with Angel Investing?
This clip was part of episode 21 of Startup project which is available at:
https://thestartupproject.io/2022/05/31/21-eric-bahn-co-founder-general-partner-of-hustle-fund/

Jul 2, 2022 • 53min
#22 Sudip Chakrabarti: Partner Decibel.vc Ex Partner at A16Z, Lightspeed & Madrona
In this Episode of Startup Project, Nataraj talked to Sudip from decibel.vc. Sudip started two companies and got his PhD in computer engineering at Georgia Tech before becoming a VC investor at Andreesson Horowitz, Lightspeed, and Madrona.
Full conversation includes:
Building Decibel
Investing in Enterprise Software (Exabeam, DataCoral & Streamlio)
Working at A16Z & Madrona
Digital Ocean
& More
Nataraj is a PM at Azure, partner at NVC & hosts thestartupproject.io podcast. Follow him on Twitter at https://twitter.com/natarajsindam. You can also subscribe to his newsletter at getrevue.co/profile/StartupProject

Jun 12, 2022 • 1min
Hyper Leverage (Bonus Clip)
Nataraj & Harvey from RUV Alliance talk about Leverage.
For full conversation check out the links below:
Youtube: https://youtu.be/rXMY1LDIb_U
Website: https://thestartupproject.io/2022/02/05/12-harvey-multani-founder-ruv-alliance-miami100-dao-startup-project-by-nataraj/
Anchor: https://anchor.fm/tsp1/episodes/12-Harvey-Multani-Founder-RUV-Alliance--Miami100-DAO---Startup-Project-by-Nataraj-e1dvoi3
Spotify: https://open.spotify.com/episode/0VgU4sMOX1AD5BCxLnVicm?si=3c9f834506e143da
Nataraj is an engineer at Azure, partner at NVC & hosts thestartupproject.io podcast. Follow him on Twitter at https://twitter.com/natarajsindam & stay up to date here.
#startups #leverage #economy #media #code #capital #shorts

Jun 5, 2022 • 2min
Secret Sauce behind Hustle Fund's Brand! (Bonus Clip)
Eric (Co-Founder of Hustle Fund) talks to Nataraj about how they built their brand.
Check out more about hustle fund here, https://www.hustlefund.vc/.
Nataraj is an engineer at Azure, partner at NVC(https://angel.co/s/natarajusa/B8aAA) & hosts thestartupproject.io podcast. Follow him on Twitter at https://twitter.com/natarajsindam

May 31, 2022 • 55min
#21 Eric Bahn: Co-Founder & General Partner of Hustle Fund
In this Episode of Startup Project, Nataraj talked to Eric Bahn, Co-Founder & General Partner at Hustle Fund. In last 5 years, Eric & team scaled Hustle Fund to 3 funds, 100M+ AUM, 120+ early stage investments & along the way built a globally recognizable VC brand, find more about them at https://www.hustlefund.vc/
Full conversation includes:
Beat the GMAT (Eric's Startup)
Defining hustle
Raising fund 1
First 10 investments
Building the brand
Nataraj is a PM at Azure, partner at NVC & hosts thestartupproject.io podcast. Follow him on Twitter at https://twitter.com/natarajsindam. You can also subscribe to his newsletter at getrevue.co/profile/StartupProject

May 29, 2022 • 2min
How to Earn Your Luck? (Bonus Clip)
Shruti from Array.vc and nataraj talk about earning luck.
Full conversation available at:
Spotify: https://open.spotify.com/episode/08LJYjwwQPyseCkSEZohQA?si=4de30bec6b8340d2
For more check out the startup project website at thestartupproject.io
#startups #luck #arrayvc

May 22, 2022 • 2min
Position your Company for Acquisitions (Bonus Clip)
What can founders in early stage companies do to position themselves for acquisitions.
Full Episode available on:
YT: https://www.youtube.com/watch?v=5uMdazKrC0k
Apple: https://podcasts.apple.com/us/podcast/17-founding-partner-of-ascend-vc-kirby-winfield-on/id1551300319?i=1000555322251&app=podcast
Website: https://thestartupproject.io/2022/03/26/17-founding-partner-of-ascend-vc-kirby-winfield-on-all-things-venture-startup-project-by-nataraj/
Visit thestartupproject.io for more.
#startups #kirby #aquisitions

May 15, 2022 • 33min
#20 Mike Fridgen: Seattle based Startup Incubator Madrona Venture Labs
In this Episode of Startup Project, Nataraj talked to Mike Fridgen, Managing Director at Madrona Venture Labs a Seattle based tech startup incubator. Some of the companies incubated include Style Genome (Acq by Wayfair), Chatitive (Acq by MailChimp), Message Yes (Acq by Nordstrom) & more. Before joining Madrona Venture Labs Mike was part of founding teams at Farecast (Acq by Microsoft) & Decide (Acq by Ebay) where he led product and growth strategies.
Full Conversation includes:
Farecast.com (Predicting prices) - Acquired by Microsoft
Decide.com (next gen consumer reports) - Acquired by Ebay
Through line across being part of multiple acquisitions
Incubating companies at Madrona Venture Labs
Relationship with Madrona Venture Group
Thematic focus behind companies incubated at Madrona Venture Labs
Nataraj is a PM at Azure, partner at NVC & hosts thestartupproject.io podcast. Follow him on Twitter at https://twitter.com/natarajsindam. You can also subscribe to his newsletter at getrevue.co/profile/StartupProject