
Startup Project: Build the future
Conversations with founders, operators and investors who are building the future. Listen to find the stories, ideas, tactics & investments behind the products that will define the future of technology.
https://startupproject.substack.com/
Latest episodes

Aug 16, 2022 • 2min
500x Coinbase Exit (Bonus)
For Full conversation with Liron check out episode 24 here.
Website: thestartupproject.io
Spotify Show Link: https://open.spotify.com/show/3Cx7Q5r9Ow9eikxQjsJjjq?si=7cfcaf39db80490b

Aug 5, 2022 • 1h 7min
#24 Liron Shapira: Web3 Critique, Founder & Early Investor in Coinbase
Liron Shapira is known as the guy who writes twitter threads criticizing web3 use cases. Other than being a web3 critic, he is also angel investor in Coinbase & Wyre (the irony), founder of a Y Combinator company & raised $50M round led by Alibaba.
Full conversation includes:
• Failure with Quixey ( 50M+ Series C)
• Relationship Hero (YC Backed)
• Seed Investment in $COIN (listen for exit multiple)
• Investing in Russian Bonds
• Web3 Use cases (cross border payments, helium, NFTs in gaming, Uber on Web3, Identity)
Nataraj is a PM at Azure, investor & host of thestartupproject.io podcast. Follow him on Twitter at twitter.com/natarajsindam.

Jul 31, 2022 • 5min
Story Behind Patagonia’s First Ecommerce Store (Bonus)
Chris Devore and Nataraj talk about the brand ethos of Patagonia and the story behind the first ecommerce store of Patagonia.
For full conversation with Chris, check out https://thestartupproject.io/2022/07/17/23-chris-devore-managing-partner-founders-co-op-remitly-auth0-outreach/
Nataraj is a PM at Azure, investor & host of thestartupproject.io podcast. Follow him on Twitter at https://twitter.com/natarajsindam.

Jul 24, 2022 • 5min
Is web3 hype about technology or political ideology? (TSP Insights)
Chris Devore talks about web3 and if its the next big thing in tech.
For full conversation with Chris, check out https://thestartupproject.io/2022/07/17/23-chris-devore-managing-partner-founders-co-op-remitly-auth0-outreach/
Nataraj is a PM at Azure, investor & host of thestartupproject.io podcast. Follow him on Twitter at https://twitter.com/natarajsindam.

Jul 17, 2022 • 51min
#23 Chris DeVore: Managing Partner Founders Co-op (Remitly, Auth0 & Outreach)
In this Episode of Startup Project, Nataraj talked to Chris DeVore, Founding Managing Partner of Founders’ Co-op, Pacific Northwest's leading seed-stage venture fund. Chris led the seed rounds for Seattle's most recent successful IPO Remitly (NASDAQ:RELY) and $4B+ Outreach, was an early backer of Auth0 (acquired by Okta for $6.5B).
Full conversation includes:
Starting Patagonia's online store
Bringing Risk Capital to Seattle
Running TechStars Seattle
Starting Founders Co-Op
Thesis behind investing in Remitly
New new thing & Web3
Investing takeaways from covid shocks
Nataraj is a PM at Azure, partner at NVC & hosts thestartupproject.io podcast. Follow him on Twitter at https://twitter.com/natarajsindam.

Jul 9, 2022 • 1min
How to Angel Invest? (TSP Insights)
How to get started with Angel Investing?
This clip was part of episode 21 of Startup project which is available at:
https://thestartupproject.io/2022/05/31/21-eric-bahn-co-founder-general-partner-of-hustle-fund/

Jul 2, 2022 • 53min
#22 Sudip Chakrabarti: Partner Decibel.vc Ex Partner at A16Z, Lightspeed & Madrona
In this Episode of Startup Project, Nataraj talked to Sudip from decibel.vc. Sudip started two companies and got his PhD in computer engineering at Georgia Tech before becoming a VC investor at Andreesson Horowitz, Lightspeed, and Madrona.
Full conversation includes:
Building Decibel
Investing in Enterprise Software (Exabeam, DataCoral & Streamlio)
Working at A16Z & Madrona
Digital Ocean
& More
Nataraj is a PM at Azure, partner at NVC & hosts thestartupproject.io podcast. Follow him on Twitter at https://twitter.com/natarajsindam. You can also subscribe to his newsletter at getrevue.co/profile/StartupProject

Jun 12, 2022 • 1min
Hyper Leverage (Bonus Clip)
Nataraj & Harvey from RUV Alliance talk about Leverage.
For full conversation check out the links below:
Youtube: https://youtu.be/rXMY1LDIb_U
Website: https://thestartupproject.io/2022/02/05/12-harvey-multani-founder-ruv-alliance-miami100-dao-startup-project-by-nataraj/
Anchor: https://anchor.fm/tsp1/episodes/12-Harvey-Multani-Founder-RUV-Alliance--Miami100-DAO---Startup-Project-by-Nataraj-e1dvoi3
Spotify: https://open.spotify.com/episode/0VgU4sMOX1AD5BCxLnVicm?si=3c9f834506e143da
Nataraj is an engineer at Azure, partner at NVC & hosts thestartupproject.io podcast. Follow him on Twitter at https://twitter.com/natarajsindam & stay up to date here.
#startups #leverage #economy #media #code #capital #shorts

Jun 5, 2022 • 2min
Secret Sauce behind Hustle Fund's Brand! (Bonus Clip)
Eric (Co-Founder of Hustle Fund) talks to Nataraj about how they built their brand.
Check out more about hustle fund here, https://www.hustlefund.vc/.
Nataraj is an engineer at Azure, partner at NVC(https://angel.co/s/natarajusa/B8aAA) & hosts thestartupproject.io podcast. Follow him on Twitter at https://twitter.com/natarajsindam

May 31, 2022 • 55min
#21 Eric Bahn: Co-Founder & General Partner of Hustle Fund
In this Episode of Startup Project, Nataraj talked to Eric Bahn, Co-Founder & General Partner at Hustle Fund. In last 5 years, Eric & team scaled Hustle Fund to 3 funds, 100M+ AUM, 120+ early stage investments & along the way built a globally recognizable VC brand, find more about them at https://www.hustlefund.vc/
Full conversation includes:
Beat the GMAT (Eric's Startup)
Defining hustle
Raising fund 1
First 10 investments
Building the brand
Nataraj is a PM at Azure, partner at NVC & hosts thestartupproject.io podcast. Follow him on Twitter at https://twitter.com/natarajsindam. You can also subscribe to his newsletter at getrevue.co/profile/StartupProject