

Startup Project: Build the future
Nataraj
Conversations with founders, operators and investors who are building the future. Listen to find the stories, ideas, tactics & investments behind the products that will define the future of technology.
https://startupproject.substack.com/
https://startupproject.substack.com/
Episodes
Mentioned books

Sep 19, 2022 • 45sec
NFTs in Games? (Bonus Clip)
What problems are NFTs solving in games, Liron & Nataraj (twitter.com/natarajsindam) discuss.
Liron Shapira is known as the guy who write twitter threads about web3 use cases including Axie Infinity & Helium.
But before becoming twitter famous, he is also a founder & angel investor and currently runs a YC backed startup called Relationship Hero.
The irony in his angel investments is he made life changing money by investing in Coinbase which was a 500x return on his investment.
Full conversation includes:
Failure with Quixey (50M+ Series C)
Relationship Hero (YC Backed)
Seed Investment in $COIN (listen for exit multiple)
Investing in Russian Bonds
Web3 Use cases (cross border payments, helium, NFTs in gaming, Uber on Web3, Identity)
Nataraj is a PM at Azure, investor & host of thestartupproject.io podcast. Follow him on Twitter at twitter.com/natarajsindam.
Full conversation Link: https://thestartupproject.io/2022/08/05/24-liron-shapira-web3-critique-founder-early-investor-in-coinbase/

Sep 11, 2022 • 2min
Democratizing Education (Bonus Clip)
Nataraj & Eric (Hustle Fund) talk about how an Indian company BYJU's despite its flaws is helping democratizing education.
For Full conversation with Eric check out Episode 21 of Startup Project. https://open.spotify.com/episode/5ceRBSjtTP8ROl8nR9AoT0?si=bf937a7778d24236

Sep 5, 2022 • 39min
#26 Mohan Belani: Co-Founder of E27.co
Todays guest is Mohan Belani the co-founder of E27.co. E27 is tech publication covering SEA startups.
Full conversation includes:
Origins of e27
Startups in SEA (Singapore, Indonesia, Philippines, Thailand, Malaysia & Vietnam)
Businesses model of e27
Events business
Angel investing and starting seed stage fund
YC effect in SEA startups
Starting a Seed Fund
& many more
-----
Past guests of Startup Project podcast include Ali Moiz (stonks.com), Kirby Winfield (Ascend.vc), Eric Bahn (Hustle Fund), and many more.
To stay up to date checkout thestartupproject.io & follow us on twitter: @natarajsindam
-----

Aug 28, 2022 • 13min
What is Amazon's Fourth Dreamy Business? (TSP Insights)
Jeff Bezos defines dreamy businesses to have these characteristics:
customers love it
it can grow to very large size
it has strong returns on capital
and it's durable over time
Amazon has 3 dreamy businesses prime, marketplace & AWS.
Todd & Nataraj discuss about what is going to be Amazon's next big dreamy business?
-----
Past guests of Startup Project podcast include Ali Moiz (stonks.com), Kirby Winfield (Ascend.vc), Eric Bahn (Hustle Fund), and many more.
To stay up to date checkout thestartupproject.io & follow us on twitter: @natarajsindam

Aug 22, 2022 • 58min
#25 Todd Bishop: Co-Founder of Geekwire.com
In this week's episode of Startup Project we spoke to Todd Bishop, Co-Founder of Geekwire. He is a longtime business and technology journalist who reports on subjects including AI, cloud, startups, and health technology, plus Amazon and Microsoft, & hosts GeekWire's weekly podcast.
Full conversation includes:
Geekwire Story
Business model of publishing
Covering Big Tech
Amazon's next big thing
Doom Scrolling
& a whole lot more.
-----
Past guests of Startup Project podcast include Ali Moiz (stonks.com), Kirby Winfield (Ascend.vc), Eric Bahn (Hustle Fund), and many more.
To stay up to date checkout thestartupproject.io & follow us on twitter: @natarajsindam

Aug 16, 2022 • 2min
500x Coinbase Exit (Bonus)
For Full conversation with Liron check out episode 24 here.
Website: thestartupproject.io
Spotify Show Link: https://open.spotify.com/show/3Cx7Q5r9Ow9eikxQjsJjjq?si=7cfcaf39db80490b

Aug 5, 2022 • 1h 7min
#24 Liron Shapira: Web3 Critique, Founder & Early Investor in Coinbase
Liron Shapira is known as the guy who writes twitter threads criticizing web3 use cases. Other than being a web3 critic, he is also angel investor in Coinbase & Wyre (the irony), founder of a Y Combinator company & raised $50M round led by Alibaba.
Full conversation includes:
• Failure with Quixey ( 50M+ Series C)
• Relationship Hero (YC Backed)
• Seed Investment in $COIN (listen for exit multiple)
• Investing in Russian Bonds
• Web3 Use cases (cross border payments, helium, NFTs in gaming, Uber on Web3, Identity)
Nataraj is a PM at Azure, investor & host of thestartupproject.io podcast. Follow him on Twitter at twitter.com/natarajsindam.

Jul 31, 2022 • 5min
Story Behind Patagonia’s First Ecommerce Store (Bonus)
Chris Devore and Nataraj talk about the brand ethos of Patagonia and the story behind the first ecommerce store of Patagonia.
For full conversation with Chris, check out https://thestartupproject.io/2022/07/17/23-chris-devore-managing-partner-founders-co-op-remitly-auth0-outreach/
Nataraj is a PM at Azure, investor & host of thestartupproject.io podcast. Follow him on Twitter at https://twitter.com/natarajsindam.

Jul 24, 2022 • 5min
Is web3 hype about technology or political ideology? (TSP Insights)
Chris Devore talks about web3 and if its the next big thing in tech.
For full conversation with Chris, check out https://thestartupproject.io/2022/07/17/23-chris-devore-managing-partner-founders-co-op-remitly-auth0-outreach/
Nataraj is a PM at Azure, investor & host of thestartupproject.io podcast. Follow him on Twitter at https://twitter.com/natarajsindam.

Jul 17, 2022 • 51min
#23 Chris DeVore: Managing Partner Founders Co-op (Remitly, Auth0 & Outreach)
In this Episode of Startup Project, Nataraj talked to Chris DeVore, Founding Managing Partner of Founders’ Co-op, Pacific Northwest's leading seed-stage venture fund. Chris led the seed rounds for Seattle's most recent successful IPO Remitly (NASDAQ:RELY) and $4B+ Outreach, was an early backer of Auth0 (acquired by Okta for $6.5B).
Full conversation includes:
Starting Patagonia's online store
Bringing Risk Capital to Seattle
Running TechStars Seattle
Starting Founders Co-Op
Thesis behind investing in Remitly
New new thing & Web3
Investing takeaways from covid shocks
Nataraj is a PM at Azure, partner at NVC & hosts thestartupproject.io podcast. Follow him on Twitter at https://twitter.com/natarajsindam.