UNBOXED

Saffron Barker started uploading to YouTube at 15-years-old and it didn’t take long for her to capture the attention of viewers. Ever since, she has consistently uploaded weekly vlogs that provide an intimate glimpse into her family's life. In this episode, Saffron opens up about a time when it all became too much and the impact it had on her loved ones. She explains how she adapted to find a healthier balance, and created a way of working that has allowed her to stay consistent and reach the level of success she has. 00:00 - 02:12 What inspires Saffron 02:12 - 07:14 Saffron's dreams of being a pop-star 07:15 - 11:10 First YouTube video 11:10 - 13:55 When YouTube became a career option 13:55 - 19:15 The impact it's had on her and her family 19:15 - 21:10 Managing money 21:10 - 23:30 Building her dream home 23:30 - 29:17 How a career as a creator has changed 29:17 - 35:33 Dealing with negativity and cancel culture 35:33 - 39:28 Working with GymShark 39:28 - 43:53 Working with Spotify on a podcast 43:53 - 46:00 Saffron's goals going forward 46:00 - 47:30 Saffron's advice to her 15-year-old self 47:30 - The creators Saffron loves Saffron's favourite creators: Wendy Barker Jed Barker Casey Barker This episode is sponsored by Viewture. Providing up-front funding for content creators. You can find more UNBOXED content on social @unboxedwithjordan. A Listen production, with Arcade Media.

Co-founded by friends Kesang Ball & Sam Blenkinsopp, Trippin is an independent community of diverse voices connecting people and cultures from all over the world. The platform, which started out as a Facebook group, offers travel guides, tools, local tips and travel tricks, and provides a deeper cultural understanding of unique destinations. In this episode, Kesang & Sam offer valuable insights on collaborating with local content creators, cultivating and shaping communities, identifying present-day opportunities in the space, as well as some tips on how to get there. 00:00 - 05:43 What is Trippin and the role it plays in the travel industry 05:43 - 08:40 How to build community whilst scaling 08:40 - 09:40 Discovering communities to build in today's landscape 09:40 - 11:25 How Reddit is benefiting the music industry 11:25 - 15:08 Trippin's brand consultancy arm, 'All Corners' 15:08 - 17:00 How brands can be more inclusive 17:00 - 20:35 Why having a mentor is important 20:35 - 22:15 How to find a mentor 22:15 - 22:54 What's exciting them in the space right now 22:54 - 25:05 Creators they are loving at the moment 25:05 - The vision for Trippin   Their favourite creators right now: Mikaela Loach, Rock Man Ethan & Taste Cadets

Lucy Mountain, a fitness and health creator, transitioned from food recommendations to anti-diet culture content. She now identifies as a "recovered diet culture victim" and recently launched Nobs, a beginner-friendly fitness app. As the Founder, Lucy is redefining her role and shaping the company to align with her personal aspirations. Lucy offers insights in longevity in a crowded market, and how she believes building out your own brands should be a priority for all creators.  00:00 - 03:03 How Lucy got into this career and how it's evolved  03:03 - 05:40 How diet culture impacted a generation 05:40 - 07:30 Highs and lows of being a creator 07:30 - 10:24 Managing money and what to know 10:24 - 11:58 How Lucy plans on scaling Nobs 11:58 - 18:36 Longevity in the creator space and building out your own path 18:36 - 23:45 Vulnerability and the expectations on creators 23:45 - 29:00 Creating for TikTok  29:00 - 30:40 Moving away from brand deals as a creator 30:40 - 33:22 What makes Lucy happy 33:22 - 34:45 One piece of advice for a creator starting today 34:45 - Lucy's favourite creator

Woody & Kleiny are creators who you'd class as OG’s in the YouTube space. They have been creating content for over 10 years and during this decade, they've refined and developed tried and tested strategies that have optimised their content — allowing them to reach over 10.3 billion views in 2022 alone. Jordan unpicks the inner workings of their productions and the blueprints of their high performing videos as they share why they think their content has done so well. Before anything else though, Woody & Kleiny base their solid ground on a longstanding friendship and in addition to discussing how they've made it work through the years, they delve into how they have adapted to the ever-changing landscape of various social media platforms. They also reveal how they have diversified their income streams and built multiple businesses as creators. This episode is an exciting behind-the-scenes of two of the biggest names in the UK creator economy. 00:00 - 02:10 The feeling of hitting 10.3 billion views 02:10 - 05:35 Advice for building and shaping your skills as a creator 05:35 - 08:08 The importance of short-form content 08:08 - 13:32 Viral hacks they use for their content 13:32 - 18:02 Maintaining a friendship whilst running a business 18:02 - 21:27 Times when content has gone too far 21:27 - 24:29 The value of the WAK Pad 24:29 - 26:48 The future of their channels 26:48 - 27:58 One piece of advice for creators starting today 27:58 A creator they're loving at the moment Woody & Kleiny's favourite creators right now: Woody: @thep00lguy Kleiny: @nelkfilmz

With over 4 million subscribers, Calfreezy has made a name for himself with entertaining and outrageous content, but in this candid conversation, he reveals why he doesn't view his channel as a success and what his ambitions are for the future. As a co-founder of The Fellas Studio, which has produced hit shows such as Saving Grace, The Club, The Fellas, Not My Bagg, and more, Calfreezy offers an inside look at the strategy behind the success of their podcasts. From understanding their audience to creating relatable content, he shares the fundamentals that make their shows resonate with listeners. Don't miss this insightful and entertaining conversation with one of the biggest names in YouTube culture. 00:00 - 02:20 Motivation for creating content 02:20 - 04:52 Journey on YouTube 04:52 - 06:39 Thoughts on changes in YouTube over the years 06:39 - 11:22 Favourite video creation - KSI hamster funeral 11:22 - 22:40 Success in the podcast world with The Fellas and The Fellas Studios 22:40 - 23:35 Creators Calfreezy wants to collaborate with on a podcast 23:35 - 25:22 The future of the creator economy 25:22 - 26:14 Favourite content creator 26:14 Advice for new content creators Calfreezy's favourite creator right now: AJ Shabeel You can find more UNBOXED content on social @unboxedwithjordan. A Listen production, with Arcade Media.

Joining from Salt Lake City is London Lazerson – a creator whose not afraid of setting himself up for an epic challenge. London's content has ranged from extreme sports to comedy and after 10 years in the game, he now has over 9.5m followers on TikTok and created commercials for huge brands such as Tesla.  In this episode, we discover the moment that made London's career, the three pillars he sticks to when creating content and why he uses his platform to fulfil people's dreams. 00.00 - 01:31 - Early days as a creator 01:32 - 02:56 - Trying out new ideas and formats 02:57 - 03:32 - Viral tipping point and his first comedy video 03:33 - 04:17 - Working as a creative director at an ad agency 04:18 - 06:18 - First setback 06:19 - 12:56 - Launching a TikTok channel and learning how to define a great hook 12:57 -  15:54 - His three pillars system 15:55 - 18:25 - Most challenging piece: shooting the highest ever Fortnite win 18:25 - 19:41 - Proudest piece: making DJ dreams come true  19:42 - 20:12 - Thoughts on the future of the creator economy 20:13 - 22:06 - Game plan for YouTube 22:07 - 22:50 - Creator shout out London's favourite creator at the moment: Airrack: https://youtube.com/@airrack 

Joe Sugg found fame after his sister, Zoe Sugg, known as Zoella, convinced him to start uploading videos to YouTube. He quickly built a community by posting content such as Q&A's, pranks and challenges and became a core member of the massive 'Brit Crew' moment in 2014. In this episode, Joe reflects on why collaborating with YouTubers was so important to his success and urges emerging creators today to do the same. He also delves into how Strictly changed his life, what his parents really make of his career and his experiences when entering the world of business. 00:00 - 01:50 Being a YouTube OG and what he's learnt from his time creating 01:50 - 03:26 Mental health and managing it 03:26 - 07:36 Advice to creators 07:36 - 11:26 What it was like to hit 1m subs and the craziest YouTube times 11:26 - 13:15 How the fame affected him as a person 13:15 - 14:54 What they look for when signing talent 14:54 - 16:51 What have been the challenges and lessons whilst setting up his businesses 16:51 - 19:28 Setting up Final Straw Production and the vision 19:28 - 21:05 What his family makes of his career 21:05 -22:20 What is one piece of advice for a creator 22:20 - A creator Joe is loving at the moment Joe's favourite creator at the moment: FISH13: https://www.youtube.com/c/FISH13

Jimmy is a former special advisor to the Prime Minister, and worked at No. 10 advising the government on business, entrepreneurship and what the future of our economy could look like. In this episode we delve into Jimmy's journey into the creator industry, transitioning from politics to podcasting. He provides insights into the political landscape of the creator industry, what his role in goverment was like and how he attempted to connect Westminster to the creator economy. 00:00 - 03:14 What his role in goverment was 03:15 - 05:09 How he connected with the businesses within the creator economy 05:09 - 09:02 The governments perspective on the creator economy 09:02 - 10:28 What can creators learn from traditional business? 10:28 - 13:10 How Jimmy started his own podcast 13:10 - 15:12 Jimmy's experience going into school - the interest in the creator economy 15:12 - 17:50 The future of the creator economy 17:50 - A creator that Jimmy loves Jimmy's favourite creators right now: Cole Anderson: https://www.tiktok.com/@coleandersonj?lang=en Mr Bruff: https://www.youtube.com/channel/UCM2vdqz-7e4HAuzhpFuRY8w

In this special episode of Unboxed, we’re joined by stateside guest, Caleb Simpson from the ‘How Much Rent Do You Pay’ TikTok series. Dialling in from his apartment in New York, Caleb talks about his ‘MTV Cribs meets Humans of New York’ style of content. Earning around 40K a month, Caleb discusses his team, his strategy for promotion, how he perfects his edits and why he believes his content resonates to his 10M following. This episode makes for an exciting BTS insight to one of the US’s biggest TikTok and YouTube creators over the last couple of years. 00:50 - 2:30 How Caleb got into creating videos 2:30 - 4:51 How he developed his apartment tour format 4:51 - 6:25 Caleb's favourite tours 6:25 - 10:35 His process of making a video 10:35 - 13:44 How valuable a format is for a creator 13:44 - 15:45 The value of a team 15:45 - 19:20 Money talks - how Caleb makes money 19:20 - 20:50 Caleb's vision for his channel 20:50 - 21:45 Piece of advice to creators 21:45 A creator that Caleb loves Caleb's favourite creator right now Garret Castro: https://www.tiktok.com/@gmcasto?lang=en This episode was recorded remotely using Riverside. To see how you can achieve 4k video via an easy and seamless to use online studio, head to Riverside.fm, and use UNBOXED at checkout for a 20% discount.  Head to https://riverside.fm/?utm_campaign=campaign_3&utm_content=2022&utm_medium=affiliate&utm_source=rewardful&via=UNBOXED to redeem.

Henrie is a creator who wears many hats: a presenter for some of the biggest brands including Spotify and KISS, a founder of production company HTK Productions, and a creator that uploads content raging from laugh out loud funny to serious and emotive. Her online portfolio tells a story of exploration and experimentation, and in this episode of UNBOXED, Jordan examines the journey and skills Henrie had to develop to become a credible presenter and a consistent creator. 0:30 - 2:39 - The moment Henrie wanted to be a presenter and entering the industry 2:40 - 3:26 - What good looks like to Henrie and how long she's been doing this career 3:26 - 5:00 - How the industry has changed over the last 4 years 5:00 - 6:35 - The skills Henrie needs to become a professional presenter 6:35 - 9:45 - The launch of her series 'Is Your Area Changing?' and HTK Productions 9:45 - 11:25 - Working with Spotify on Who We Be Talks_ 11:25 - 13:17 - Special interviews that have stood out to Henrie 13:17 -14:23 - How she juggles everything and keeps pushing 14:23 - 14:53 - What she'd love to do next 14:53 - 16:50 - The story behind her Untold Stories series 16:50 - 17:58 - What is her advice to a young creative starting today 17:58- 19:09 - Her view on short-form content 19:09 - Henrie's favourite creator Henrie's favourite creator right now Face In The News: https://www.instagram.com/faceinthenews/?hl=en