In this special episode of Unboxed, we’re joined by stateside guest, Caleb Simpson from the ‘How Much Rent Do You Pay’ TikTok series. Dialling in from his apartment in New York, Caleb talks about his ‘MTV Cribs meets Humans of New York’ style of content. Earning around 40K a month, Caleb discusses his team, his strategy for promotion, how he perfects his edits and why he believes his content resonates to his 10M following. This episode makes for an exciting BTS insight to one of the US’s biggest TikTok and YouTube creators over the last couple of years.

00:50 - 2:30 How Caleb got into creating videos
2:30 - 4:51 How he developed his apartment tour format
4:51 - 6:25 Caleb's favourite tours
6:25 - 10:35 His process of making a video
10:35 - 13:44 How valuable a format is for a creator
13:44 - 15:45 The value of a team
15:45 - 19:20 Money talks - how Caleb makes money
19:20 - 20:50 Caleb's vision for his channel
20:50 - 21:45 Piece of advice to creators
21:45 A creator that Caleb loves

Caleb's favourite creator right now

Garret Castro: https://www.tiktok.com/@gmcasto?lang=en

This episode was recorded remotely using Riverside. To see how you can achieve 4k video via an easy and seamless to use online studio, head to Riverside.fm, and use UNBOXED at checkout for a 20% discount.

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19: Caleb Simpson: MTV Cribs, Rent in NYC, TikTok, Money & Hollywood