UNBOXED

This week, founders of luxury clothing brand Picante, Jude and Saam, join Jordan to talk about the evolution of their clothing brand. Having a social-native approach to fashion, the pair discuss their origin story: from meme page, to merch to luxury product - they have a hugely successful product launched and promoted by creators. From coworkers at Burberry to now co-founders of two years, some of their social campaigns include the viral 'Class of 2022' which saw them collaborate with influencers Flossie Clegg, Lewys Ball, Issac Carew and many more. Jordan delves into their strategy and inspiration behind the campaigns, and the value and credibility creators have brought to their brand. 00:00 - 03:00 - How Picante began 03:00 - 04:00 - Their marketing campaigns 04:10 - 06:20 - How they work with creators 06:20 - 09:09 - Misunderstandings between the costs and the audience 09:09 - 13:25 - What they learnt from working at Burberry & what their roles were there 13:25 - 16:35 - Campagins they've launched with creators 16:35 - 18:55 - Launching a Picante cocktail 18:55 - Creators they love at the moment Jude and Saam's favourite creators right now Jude's - Mateo The Pasta Man: https://www.youtube.com/channel/UCHuETi6--uh8-g-_7fdEJhw Saam's - Gstaad Guy: https://www.youtube.com/@GstaadGuy/videos

This week’s guests are podcast hosts and TikTok creators: Max Baledge and George Clarke. In the episode, the pair talk about why their venture into long form content was vital for their careers and why having different types of content has been so pivotal to their success together. Max discusses his journey from working at L’Oréal as an intern to being on an influencer campaign with the brand a few years later, whilst George states how he transitioned from sports science at university to millions of likes across his content on TikTok. A pair never far from the TikTok rumour mill, they discuss how drama follows them around, why it’s important to the creator ecosystem and exactly how they ended up in the middle of the conversation regarding Paul Breach. 00:00 - 02:25 What is the content about 02:25 - 05:24 dealing with negativity online 05:24 - 08:18 Max's burner facebook account 08:18 - 11:20 The Useless Hotline Podcast - how it came about 11:20 - 11:50 Why longform is important for them as creators 11:50 - 14:30 How they started as creators 14:30 - 15:55 How Max's work found out about his content 15:55 - 16:55 Brand deal with L'Oreal 16:55 - 17:25 Their different comedy styles 17:25 - 19:11 The Paul Breach conversation 19:11 - 22:03 TikTok Live lore and how people earn money from it 22:03 - 23:40 Career highlights 23:40 - 24:35 Career advice to creators 24:35 - Creators they are loving Max and George's favourite creators right now Max's is Sally Sue: https://www.tiktok.com/@suesallysue?lang=en George's is Tommy Solemn: https://www.tiktok.com/@tommysolemn?lang=en

In this special episode of Unboxed Jordan sits down with the two of Komi's founders: Lewis and Ben to hear about their evolution story with the platform. Komi’s offering is simple: the link-in-bio 2.0 which acts as a one-stop-shop for followers to engage with all aspects of their creators output. After building the platform and onboarding over 2B viewers to Komi, Jordan asks Lewis and Ben about their journey as founders, and what they’ve in turn learnt about the creator economy. Hear about the surprising data they’ve observed whilst working with huge celebrity profiles (like Lizzo and Addison Rae) to their take on the future of monetisation as a creator. This episode is a real insight behind a brand that is empowering and helping to growth hack the creator economy. This episode is sponsored by Komi. For more information head to https://bit.ly/3J5jgsW

Toni Tone is one of the internet’s big sisters, best friends and for some, the best reality check around! Across her online career, she’s provided relationship commentary to her loyal following on Twitter and Instagram, and in this week’s episode of Unboxed, Jordan delves into where this foundation of helping empower people came from. We learn about her early life and relationships, her emergence from online commentator to bestselling author, but importantly - her take on the black female creator landscape, and what needs to change. From her experience of a problematic black history month booking, Toni explains why she feels black female creators need to stop feeling ‘grateful’ for work - and move towards knowing their worth and value to the creator landscape. Unafraid to say it how it is, Toni’s episode is empowering, honest and full of actionable advice to many audiences listening to this episode. 00:00 - 01:26 - Toni's role as an advice giver 01:26 - 04:00 - How Toni's found being vulnerable online 04:00 - 06:00 - Her view on cancel culture 06:00 - 07:20 - The importance of valuing what you do  07:20 - 11:33 - Her process of writing a book and the credibility it's brought her as a creator 11:33 - 14:23 - How Toni has previously costing up her content (before and after management) 14:23 - 19:00 - Her best and worst experience working with brands 19:00 - 21:00 - Toni's advice to creators 21:00 - 23:00 - An exclusive of what Toni's third book is about 23:00 - 25:21 - Why Toni feels it's important to include men's POV in the sex and relationships conversation 25:21 - 29:22 - Common themes and questions in Toni's DM's 29:22 - 30:30 - Toni's advice to new creators 30:30 - Toni's favourite creators Toni's favourite creator right now! Tomi's music: https://www.tiktok.com/@tomimusic?_t=8aEVWQXT6AP&_r=1 This episode is sponsored by Komi. For more information head to: https://bit.ly/3J5jgsW

Twins and TikTok content creators: Max and Harvey join Jordan on this episode of UNBOXED. Finding fame in their early teens on social media, has meant the twins have a unique perspective in how the landscape has changed over the years, and how it's impacted them as child stars. As actors in the West End, musicians via musical.ly and now content creators on TikTok we hear how the last five years have shaped them as people and artists, and how working together has made them even stronger. Hear about behind the scenes moments from their time on X Factor including how they challenged Simon Cowell as well as fan feedback, and how they plan and construct their content. 00:00 - 02:10 - How their career started 02:10 - 04:34 - Music, podcasting and becoming creator 04:35 - 07:00 - How their twin dynamic helps their collaboration 07:00 - 10.10 - X factor and challenging Simon Cowell 10.10 - 11.43 - Predictions of the TV landscape and how creators affect this 11.43 - 13:50 - Their frustrations with TV production and how they’d like it to change 13:50 - 15:50- Their advice to producers and traditional media 15:50 - 18:00 - How they have honed their style as creators and actors 18:05 - 18:58 - Their fanbase feedback 19:00 - 22:16 - The future for Max and Harvey 22:16 - END - Creators they are loving right now Max and Harvey's favourite creators right now! Danny Duncan: https://www.youtube.com/@danny JVKE: https://www.youtube.com/watch?v=xnKJjo3K-ec This episode is sponsored by Komi. For more information head to https://bit.ly/3J5jgsW

Capital Radio presenter, personality and content creator Niall Gray, knows a thing or two about going viral. Speaking with Jordan on this week’s episode of Unboxed, Niall discusses his content career to date and where he finds inspiration for his videos. From his 'Greatest Car Show Ever' series, 'Thoughts At The Pub' or 'Every School DJ' videos, Niall has found his niche in translating relatable cringeworthy moments into hilarious sketch scenes. Hear him discuss working with friends, how he landed his job at Capital from his content online, and where he sees the creator economy going in the next few years. 00:00 - 00:35 - What Niall creates 00:35 - 2:00 - His creative process 2:00 - 5:00 - How Niall got into radio from his content online 5:00 - 8:26 - Breaking down his series 'thoughts at the pub' 8:26 - 10:26 - How to keep up with new formats 10:26 - 12:25 - How his work is being recognised and working with brands 12:25 - 13:10 - Niall's message to creators about working with brands 13:20 -16:59 - Niall's comedy references and inspirations 16:59 - 17:45 - Finding your niche 17:45 - 19:00 - Becoming a creator: Is it too late? 19:00 - Niall's favourite creators and his handles Niall's must see creator: https://www.youtube.com/@coleandersonj You can find more UNBOXED content on social @unboxedwithjordan. A Listen production, with Arcade Media.  This episode is sponsored by Komi. For more information head to https://bit.ly/3J5jgsW

For the past 15 years, Sunil has built an incredible career holding senior titles at tech giants such as Twitter, Instagram and also COO at James Grant, now known as YMU. Sunil has worked closely with creators during his roles, and has always understood the intricate details of the major apps demands and needs.    Sunil joins Jordan to discuss the struggles Instagram is facing and why TikTok is making every platform work for their space in the market. He offers his advice as to where he believe creators should starting out and what opportunities NFT’s could bring creators long-term. 00:00 - 01:00 - Who Sunil is and his background working at Instagram 01:00 - 05:20 - Instagrams platform issues and why TikTok has bought it challenges 05:20 - 06:40 - the interest around BeReal and what Instagram can learn 06:40 - 08:00 - Working with creators 08:00 - 12:00 - The difference between creators and those with a lot of followers 12:00 - 18:00 - Opportunities for creators and thinking about passing income 18:00 - 19:20 - How video has evolved on Instagram 19:20 - 21.24 - How TikTok is coming for YouTube and how YouTube are responding 21.34 - 23.30 - Where he would advise creators start out in today's market 23.30 - 25:00 - TikTok’s superpower 25:00 - 26:00 - Sunil’s experience working at Rariable and NFT opportunities 26.17 - Creators Sunil is loving right now Sunil’s must see creator: Fearne Cotton: https://www.youtube.com/channel/UCw0wGD--N6e1y5BO15NXAVg You can find more UNBOXED content on social @unboxedwithjordan. A Listen production, with Arcade Media.   This episode is sponsored by Komi. For more information head to  https://bit.ly/3J5jgsW

Poet is a creator who has pioneered many paths in his career, from football content to music videos and hosting podcasts, he’s always pushed the boundaries and set trends. He sits down with Jordan to open up about the highs and lows of his journey and how his personal values have taken him to the place he's at today. Poet shares his tips for developing new ideas, how to stay consistent and the importance of having your own world outside of the creator space.  Topics discussed in this episode 00:00 - 2:10 - What does it mean to be a creator? 02:10 - 04:44 - Where Poet gets his ideas from 04:44 - 07:20 - Where it all began for Poet 07:20  - 09:20 - The value of bringing everyone up with you  09:20 - 11.33 - The struggle with creators feeling like a commodity and brands  11.35 -18:00 - The story of COPA90 and the impact of the format  18:00 - 22:22 - Poet’s experience with being 100% himself and cancel culture  22:22 - 23:15 - What’s next for Poet and a piece of advice for a new creator  23:15 - Creators that Poet loves Poet’s must see creators: https://www.youtube.com/@billythegoatTV/featured https://www.instagram.com/pk_humble/?hl=en https://www.youtube.com/c/SpecsGonzalez?app=desktop https://www.youtube.com/channel/UC1F_20FzlcnC38qMY4JjjDg https://www.youtube.com/@Elainebabey You can find more UNBOXED content on social @unboxedwithjordan. A Listen production, with Arcade Media.  This episode is sponsored by Komi. For more information head to https://bit.ly/3J5jgsW

YouTube legend Patricia Bright has built an impressive career over the last eleven years and why creating new eras for yourself is vital for long-term success. She joins Jordan on UNBOXED to reveal how she’s continually developed her career and kept it interesting for herself and her audience.   Patricia shares the lessons she’s had to face when looking for good management, and what creators need to look out for when finding a good fit. Topics discussed in this episode: 01:30 - 05:00 - How Patricia got into the industry  05:00 -  07:00 - Creating boundaries around content and personal life  07:00 - 09:30 - Why Patricia started creating content about finance and her own learnings 09:30  - 10.45 - The turning point when she moved into full-time content creation 10:50 - 14:00 - Her experience with bad management and what to look out for 14:00 - 16:30 - Advice to creators looking for management  16:30 - 17:30 - Having those money conversations as a creator  17:58 -  20:00 - The need for regulation in the industry  20:00 - 23:00 - Insights into ‘The Break Social’ and the business behind it 23:00 -25:10 - Dealing with a poverty mindset  25:15 - 26:10 - The future of the creator economy  26:10 - 27:00 - Her piece of advice for creators today 27:00 - End - A creator she loves at the moment (HighLowLuxee) Highlowluxxee social: https://www.youtube.com/c/highlowluxxe You can find more UNBOXED content on social @unboxedwithjordan. A Listen production, with Arcade Media.  This episode is sponsored by Komi. For more information head to https://bit.ly/3J5jgsW

YouTuber and fashion creator Mariam Musa joins Jordan on UNBOXED to speak on her truths as a creator.  Mariam speaks on the value of collaboration, how important it is for up-and-coming creators, and how she’s benefited from it in her career. Mariam is in the fashion world, which can be one of the most competitive and difficult spaces within the industry. She opens up and shares her own personal experiences around unfairness that she’s witnessed firsthand.  Topics discussed in this episode 01:33 - 06:33 Mariam’s inspiration and building her audience 06:53 - 07.58  Mariam’s fashion videos and their success  07.03 - 10.18 The value of creator collab’s  10.23 - 16:55 unfairness and inequality in the industry, and how to look after yourself  16:55 - 18.09 Dealing with the pressure of the industry  18:19 - 21:47 why being vulnerable and open is a superpower  21:48 - 23:38 Pressed Podcast and the opportunities it’s bought  23:40 - 25:39 Working with a production team and the lessons it’s given  25:40 - 29:28 How to find the right side of the line with ‘unfiltered content’ and tips for podcasting 28:28 - 32:20 Mariam’s brand MIMA and launching her first pop up 32:20 - 33:30 Her hopes for the future 33:35 - 34:22 Mariam’s piece of advice for new creators  34:22 Creators she's loving at the moment Mariam’s must-see creator: Amelia Dimoldenberg: https://www.youtube.com/@AmeliaDimoldenberg/featured Chunkz: https://www.youtube.com/@ChunkzEast Yung Filly: https://www.youtube.com/@YungFilly Harry Pinero: https://www.youtube.com/@HarryPineroTV Nella Rose: https://www.youtube.com/@nellarose4758 You can find more UNBOXED content on social @unboxedwithjordan. A Listen production, with Arcade Media.  This episode is sponsored by Komi. For more information head to https://bit.ly/3J5jgsW