The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

If you’ve ever felt like a marketing hot mess, you’re in for a treat.  I have the incredible Lucy Reyes from Cheers to Productivity joining us. Lucy’s journey from a burnt-out corporate employee to a productivity expert is both inspiring and full of practical insights. In this episode, we’ll explore how to automate your marketing tasks efficiently, the power of tools like Trello and Zapier, and the crucial balance between automation and the human touch. Lucy shares her top tips for identifying the small, repetitive tasks you can start automating today, and how to avoid common pitfalls.  Plus, we discuss the importance of rest and mindfulness in maintaining productivity. If you're ready to make your marketing more efficient and less overwhelming, this episode is a must-listen.  In this episode of the podcast, we talk about: The surprising journey that led Lucy Reyes to become a productivity expert. The key to identifying which marketing tasks to automate first How small automations can have a big impact on your daily workflow The common mistakes people make when setting up automations How Trello can transform your marketing strategy Why balancing automation with a personal touch is crucial for business success …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/    About the Guest: Lucy Reyes is a wifey, mama of two, a Productivity + Trello Strategist, course creator, podcaster, membership owner and the founder of Cheers to Productivity. (Does having multiple hats sound familiar? LOL). In 2020, she left her corporate career to go all in and use her Business degree and 8+ years of experience in a much more meaningful way. Now, her passion lies in helping online business owners maximize their efficiency and increase profits without doing more. ♥ You don’t need to ‘do it all’ - you need to do it well. ✨ Website: http://cheerstoproductivity.com/   Instagram: https://www.instagram.com/cheerstoproductivity/ LinkedIn: https://www.linkedin.com/in/cheerstoproductivity  Cheerful Productive Chats Podcast: https://cheerstoproductivity.com/podcast/    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/314

What would it feel like to spend less time on manual marketing tasks and more time on projects that light you up? In this episode, we explore how marketing automations can save you time and keep you balanced, even when life gets busy (like when you’re holding a baby who loves to be held by mama and mama alone!). Join me as I dive deep into the world of marketing automations, sharing the tools I love and use daily for myself and my clients. From the basics to advanced tactics, this episode covers how automations can streamline your business processes, improve customer experience, and allow you to breathe creativity into your work. In this episode of the podcast, I talk about: What Crocs and abandoned carts have in common Some of my favorite marketing tools A more mindful approach to automation AI-powered chatbots and social listening tools The end of “link in bio” thanks to automation The best email marketing tool for beginners …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/313

What's the secret to transforming your Facebook group from a ghost town to a buzzing, engaged community? I’m chatting with Facebook groups with expert Christina Jandali and she's giving us a masterclass for building community online. We explore practical strategies for growing and engaging with Facebook groups, discussing the nuances of maintaining active communities and reviving inactive ones.  Christina shares her insights on balancing engagement with authentic connections and offers tips for creating purposeful, conversational content that resonates with your audience. In this episode of the podcast, we talk about: Christina's transition from finance to online business The impact of community and connection in Facebook groups How to ask better pre-join questions Using mindless questions to set up your community for real connections If it’s worth reviving an inactive Facebook group How to make money using Facebook groups …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  The Feed Private Podcast The Feed Private Podcast is for business owners who want to go deep into the weeds of social media without feeling (or getting) lost. Social Media is constantly evolving, so it’s super easy to get left behind, but with The Feed Private Podcast, not only will you stay informed, you will come away from each episode with actionable insights on what your business can to do stay ahead of the social media game: https://onlinedrea.com/the-feed/    About the Guest: Christina Jandali is a confidence-boosting, cash creating Business Growth Strategist who helps coaches and course creators build a raving fan base and produce scalable profits by hosting a free Facebook group.  She is a self-made millionaire who started her business from ground zero during maternity leave from her corporate job when she decided it was time to build her own dreams, not someone else's. She's since sold thousands of digital products and programs in more than 68 countries. Website: http://deliveryourgenius.com/   Facebook: https://www.facebook.com/DeliverYourGenius   Instagram: https://www.instagram.com/christina.jandali   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/312

I’m diving into the evolving world of social media with three incredible guests who are making waves on Substack. Kathleen Oh, Becky Mollenkamp, and Tara McMullin share their unique journeys and insights into why they left traditional social media platforms behind and found success on Substack. In this episode, Kathleen discusses her journey from being banned on Instagram to thriving on Substack by discussing safe psychedelic use. Becky shares how she transitioned from traditional email marketing to Substack, finding a sense of relief and community. Tara talks about her experience in leaving ConvertKit and focusing on Substack to explore the future of work and online business. This episode is packed with valuable insights for anyone looking to redefine their online presence and build authentic connections. In this episode of the podcast, we talk about: Using Substack to foster a genuine community Ways to monetize content on Substack How to leverage Substack’s features for better engagement Key tips for maintaining authenticity in your online presence Rebuilding your audience after being banned The collaborative writing community that lives on Substack Concerns about the future of Substack …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Social Media Day Summit Social media is not dead. It is simply evolving. And that's what we're exploring at the Social Media Day Summit. Join me and my fellow experts on June 30th as we dive into innovative strategies and timeless tactics designed to empower social media marketers, freelancers, agency owners, and anyone else ready to take their social media strategy to the next level. Grab your ticket today for $10: https://onlinedrea.com/smd/   About the Guests: Becky Mollenkamp is a business accountability coach who guides entrepreneurs through the transition from small business owner to agency CEO (without selling their soul). Website: https://feministfounders.co/   Feminist Founders Podcast: https://feministfounders.co/episodes/   Instagram: https://www.instagram.com/beckymollenkamp/   Tara McMullin is a writer, podcaster, and critic. She's the creator of What Works, a podcast and newsletter that rethinks work, business, and leadership for the 21st-century economy. Tara uses critical theory, philosophy, and economics to make sense of both systemic challenges and everyday practice. She's also the co-founder of YellowHouse.Media, a boutique audio and video production agency that helps changemakers create remarkable media. Her work has been featured in Fast Company, Quartz, and The Muse. Website: http://yellowhouse.media/   What Works Podcast: http://whatworkspodcast.com/  Newsletter: http://whatworks.fyi/   Kathleen Oh (she/her) is an Integration Coach, writer, and advocate for safe drug use, specializing in psychedelics. With over 25 years of experience in mental health, she's been in private practice since 2007. Kathleen's coaching services are tailored to support individuals navigating high-stress, high-performance careers, prioritizing their personal growth and well-being. Website: http://coachkathleenoh.com/  Substack: http://ohmyheart.substack.com/    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/311

Today, we're breaking down preconceived notions about what marketing should be and diving into the world of mindful and sustainable marketing with my special guest, Tomisin Smith.  Together, we're exploring practical strategies for creating compelling Instagram content, from scroll-stopping videos to well-designed carousel posts. We'll also tackle the all-too-common issue of burnout, sharing tips and personal experiences on maintaining a healthy work-life balance in the fast-paced world of social media management. Tomisin shares her inspiring journey from medical school to becoming a dedicated social media manager and her passion for ethical marketing. And you definitely want to hear our discussions on the importance of consistency, adapting to change, and setting boundaries to prevent burnout.  In this episode of the podcast, we talk about: Tomisin's unconventional path to marketing Innovative strategies for social media marketer Strategies to avoid burnout and set healthy boundaries Cutting through information overload Creating a separate Instagram account for decompression Focusing on consistency over viewership numbers and success …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Social Media Day Summit Social media is not dead. It is simply evolving. And that's what we're exploring at the Social Media Day Summit. Join me and my fellow experts on June 30th as we dive into innovative strategies and timeless tactics designed to empower social media marketers, freelancers, agency owners, and anyone else ready to take their social media strategy to the next level. Grab your ticket today for $10: https://onlinedrea.com/smd/   About the Guest: Tomisin Smith is an experienced social media strategist and the owner of Twenty Six Digital, a digital agency specializing in product-based businesses and memberships across various industries. With nearly a decade of experience in social media, Tomisin brings a background in multinationals and a deep understanding of the challenges, strategies and successes involved in building an online presence. She openly shares her own journey to inspire and guide others, emphasizing that social media can play a crucial role in business growth. Tomisin also emphasizes the importance of mindful social media usage, acknowledging the potential negative effects of excessive consumption. She provides guidance on finding a balance between leveraging social media for business growth and maintaining a healthy relationship with technology. Additionally, she is dedicated to debunking common misconceptions and providing accurate information and strategies to her clients, helping them unlock the true potential of social media for their business growth. Website: https://tomisinomoniyi.com/ Instagram: https://www.instagram.com/thetomisinsmith/  YouTube: https://www.youtube.com/@TomisinSmith?sub_confirmation=1  Threads: https://www.threads.net/@theTOMISINSMITH  TikTok: https://tiktok.com/@thetomisinsmith LinkedIn: https://www.linkedin.com/in/tomisinsmith    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/310 

As controversial as we all know it is, artificial intelligence is here to stay.  So as digital marketers, how do we use it thoughtfully and mindfully?  Joining me to dive deeper on this subject is the brilliant tech educator and author, Avery Swartz. We're taking a closer look at generative AI tools like ChatGPT and their role in marketing and client services. We explore AI's probability-driven predictions, compare it to an "autocomplete on steroids," and discuss its limitations, especially its lack of self-awareness. We don’t shy away from the ethical dilemmas surrounding AI, from integrity and environmental impacts to copyright issues.  On top of so much more, we touch on the future of AI in marketing and society, and Avery’s thoughtful approach to technology. So listen in as we shed light on both the potential and the pitfalls of AI in business and marketing with the always-insightful Avery Swartz.  In this episode of the podcast, we talk about: Avery's transition from web design to tech education Very real AI hallucinations How to use AI tools like ChatGPT without compromising integrity The importance of human creativity and critical thinking in the AI era The future of AI in marketing and its potential impact on businesses The balance between productivity and societal wellbeing …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Social Media Day Summit Social media is not dead. It is simply evolving. And that's what we're exploring at the Social Media Day Summit. Join me and my fellow experts on June 30th as we dive into innovative strategies and timeless tactics designed to empower social media marketers, freelancers, agency owners, and anyone else ready to take their social media strategy to the next level. Grab your ticket today for $10: https://onlinedrea.com/smd/   About the Guest: Avery Swartz is the founder and CEO of Camp Tech, and author of the best-selling book See You on the Internet: Building Your Small Business with Digital Marketing. Avery is the resident tech contributor on CTV Your Morning and is regularly heard on CBC Radio.  Avery was ranked number 5 on Search Engine Journal's Top 50 Women in Marketing list and hosted the AI Meets World podcast from Microsoft and the Globe and Mail Content Studio. Websites: https://averyswartz.com/ and https://www.camptech.ca/ Instagram: https://www.instagram.com/averyswartz/, https://www.instagram.com/camptechco/ LinkedIn: https://www.linkedin.com/in/averyswartz/, https://www.linkedin.com/company/camp-tech/    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/309

Social media and marketing can often feel super impersonal, but today’s guest, Dre Baldwin, brings a refreshing approach to making meaningful connections. Dre’s custom video proposal to be on this podcast was so unique that I knew we had to have him on the show! In this episode, Dre shares his incredible journey, from giving four TED Talks to authoring over 30 books and his unique methods for standing out in a crowded market.  We dive into his philosophy of doing things that don't scale, building genuine relationships, and how he’s translated his athlete mentality into a successful business strategy. This is a must-listen for anyone looking to inject more personality and authenticity into their marketing efforts. In this episode of the podcast, we talk about: Dre’s approach to creating personalized outreach (custom videos!) Why doing things that don’t scale can lead to growth How to build genuine relationships with your audience Dre’s “Work on Your Game” philosophy How doing everything holds you back Why you need to be the biggest believer in yourself if you want to succeed …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Social Media Launch Planner If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch: https://onlinedrea.com/launch/   About the Guest: Dre Baldwin is CEO and Founder of Work On Your Game Inc. He has given 4 TEDxTalks and has authored 33 books.  Dre’s content has been consumed over 103 million times. His daily Work On Your Game MasterClass has over 2,700 episodes and over 7 million listeners.  Dre had a 9-year professional basketball career, playing in 8 countries. Dre’s framework is the "roadmap in reverse" for professional mindset, strategy, systems and execution. Websites: http://WorkOnYourGame.com, http://WorkOnYourGameUniversity.com,  http://DreAllDay.com/, http://www.WorkOnYourGamePodcast.com Instagram: http://Instagram.com/DreBaldwin YouTube: http://YouTube.com/Dreupt Facebook: http://Facebook.com/WorkOnYourGame LinkedIn: http://LinkedIn.com/in/DreAllDay X: http://Twitter.com/DreAllDay TikTok: http://TikTok.com/WorkOnYourGame Clubhouse: http://clubhouse.com/@drebaldwin Soundcloud: https://soundcloud.com/drebaldwin Amazon: http://amazon.com/stores/Dre-Baldwin/author/B00AQ9NA7A    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/308

Dive into the latest social media trends for 2024, backed by a massive study analyzing over 29 million posts. Discover how engagement and performance on platforms like X are shifting, with declining trends and evolving user behaviors. Learn why quality video content is taking center stage and how smaller accounts are gaining traction. Explore platform-specific strategies, the importance of understanding algorithms, and the delicate balance between quality and quantity in your social media marketing approach.

Do you ever have a moment where you make a mistake, and you want to clear the air and share your story so other people can learn from it? In this episode, I’m bringing back my guest Megan Griffith, to share the furious backlash she received on social media after making two decisions that rubbed her community, which she loves deeply, the wrong way. Join us as we dive into the lessons learned from her social media mishaps, the growth she experienced, and the changes she’s made since then. Megan opens up about the challenges of public criticism and the steps she took to rectify her mistakes. This is a must-listen for anyone navigating the tricky waters of social media.  In this episode of the podcast, we talk about: Reflecting on Megan’s journey and the mistakes she made on TikTok The backlash she faced and her initial responses The importance of authentic apologies and self-reflection How Megan restructured her business and found success on other platforms How to handle harsh public criticism and move forward …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: Griffith is a content creator, hair dye enthusiast and auDHD life coach for the neurocurious. She is autistic and ADHD, and uses her lived experience and research skills to help people who are stuck in the in between identify their strengths, and celebrate themselves, disability and all.  Website: https://www.theneurocuriosityclub.com/   Instagram: https://www.instagram.com/theneurocuriosityclub  YouTube: https://www.youtube.com/@theneurocuriosityclub    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/306 

Can TikTok really be a goldmine for generating leads and securing clients? Absolutely! In this episode, Megan Griffith, a seasoned content creator and neurodivergent life coach, shares her firsthand experiences of monetizing TikTok. From viral videos to sustaining a profitable business model, Megan unveils the strategies that have allowed her to thrive on one of the most dynamic platforms today. Discover how understanding neurodivergence can enhance how you engage with your audience, why repurposing content can be your best marketing tool, and how Megan navigates the tricky waters of social media monetization without compromising her values or emotional boundaries. In this episode of the podcast, we talk about: How Megan turned her TikTok presence into a robust business channel The impact of viral content on business growth and client engagement Techniques for adapting neurodivergent-friendly strategies to enhance online presence Practical advice for managing personal boundaries in the digital space The significance of repeat content and its role in audience retention …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Trend Savvy Keeping up with Trends feels like its own Olympic sport sometimes. And we want to help you keep up! Trend Savvy is designed to give you the trends while they're hot so that you don't have to scroll forever before finding what you need: https://onlinedrea.com/trendsavvy/    About the Guest: Griffith is a content creator, neurodivergent life coach, and hair dye enthusiast. She is autistic and ADHD, and uses her lived experience and research skills to help other neurodivergent folks cope with their struggles, identify their strengths, and celebrate themselves, disability and all. She specializes in executive dysfunction, emotional dysregulation, and internalized shame, and has several programs and products (not to mention a wealth of free resources) available at her website, theneurocuriosityclub.com. Website: https://www.theneurocuriosityclub.com/   TikTok: https://www.tiktok.com/@megmoxie   Instagram: https://www.instagram.com/theneurocuriosityclub  YouTube: https://www.youtube.com/@theneurocuriosityclub  Podcast: https://podcasters.spotify.com/pod/show/theneurocuriosityclub    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/305