The discussion centers on the urgent need for Mindful Marketing amidst today's overwhelming digital noise. It highlights the shift from simply building audiences to nurturing genuine communities. Key topics include the move away from shouting tactics to human-centric marketing, the concept of casually curated content, and the power of storytelling in brand representation. There are exciting plans for including round table discussions, fostering open communication, and celebrating real experiences from online business owners as key aspects of future conversations.

Episode 300 marks not just an amazing number of episodes but the beginning of a new chapter as we shift from the Savvy Social Podcast to the Mindful Marketing Podcast. In this episode, I’m playing my Uno Reverse card as my guest, Meg Casebolt, takes over as host and interviews me.  We reflect on my journey—from freelancing with Canva designs to creating a full-fledged agency and mentorship program—and how we're now transitioning to new horizons that focus on community facilitation and strategic, mindful approaches to marketing.  Join Meg and me for a heart-to-heart on setting boundaries in an ever-connected digital space, honoring our true selves while confronting the challenges of visibility and reputation.  So, get cozy, listen in, and become a part of our conversation right here on the new Mindful Marketing Podcast. In this episode of the podcast, we talk about:  What Mindful Marketing actually is (and why this shift is perfect for me) My evolution into a marketing strategist who cherishes deep connections and community Key moments driving our shift towards mindful marketing, including the importance of boundaries and mental well-being Celebrating a decade in business, the power of community, and aligning with personal values The inspiration and goals behind our rebrand to Mindful Marketing …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Fab Fiesta To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024.  For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I’m slicing prices by 50%. Want in? https://onlinedrea.com/birthday/   About the Guest Host: Meg Casebolt is founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube & iTunes) & turn those new readers into leads, subscribers and sales. Meg’s clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic … but still want their websites to get found on Google for their brilliance and turn readers. Meg lives in Rochester, NY with her husband, 2 boys and 80lb pitbull. She has an insatiable appetite for s’mores, Broadway musicals and romance novels. Website: https://loveatfirstsearch.com/   LinkedIn: https://www.linkedin.com/in/megcasebolt/  Instagram: https://www.instagram.com/loveatfirstsearch/    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/300-1 

Ever feel like throwing your phone out the window because social media just feels too overwhelming?  Trust me, I've been there.  In this episode, I opened up about hitting that social media wall and the steps I took to climb over it. I'll share my own story of burnout and how I learned to set boundaries with notifications, cultivate a healthier approach to digital engagement, and why focusing on meaningful content and connections has transformed my relationship with social media.  And don't miss this. I've got a major announcement coming in episode 300 that you'll definitely want to hear! In this episode of the podcast, I talk about:  My social media mindfulness wakeup call  How 40 clients led me to shut off my notifications My approach to creating a balanced and intentional social media routine A LinkedIn Story about patience in client acquisitions on social media Social media mindfulness and its role in preventing burnout A tease to the Big Announcement in episode 300 …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Instagram Mindset Guide Here’s the thing, you probably know that social media is a powerful tool and you know that when wielded correctly, it can connect you with the right people. You also know that consistent contributions lead to success on the platform. But not at the expense of YOU. Grab the FREE Instagram Mindset Guide and discover 3 key mindset shifts to improve your Instagram marketing skills: https://onlinedrea.com/instagram-mindset/    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/299   

Feeling overwhelmed by the endless cycle of social media management and content creation? In this fun conversation, automation expert Colie James joins us to pull back the curtain on her journey from a skilled photographer to a systems and automation wiz. Colie shares invaluable insights into how she transformed her approach to social media, making it more efficient, effective, and emotionally resonant through the power of systems and automation. Dive deep with us as we explore practical tips for integrating systems into your social media strategy, ensuring consistent content creation, and maintaining meaningful engagement without sacrificing your personal touch. Whether you're a seasoned content creator feeling stuck in the manual grind or a business owner eager to optimize your social media workflow, this episode is packed with strategies to elevate your online presence through smart automation and systems. In this episode of the podcast, we talk about:  How to simplify content creation and scheduling on Instagram The secrets behind using automation for authentic engagement Using Airtable automation to manage client info Strategies for recycling content across different platforms The importance of keeping a human touch in automated messages …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Social Media Launch Planner If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch: https://onlinedrea.com/launch/   About the Guest: Colie James is a Disney-loving family filmmaker, Workflow & Automations Guru, and the host of the Business-First Creatives podcast. Based in Boulder, Colorado, her heart pumps in helping photographers & creative service providers automate their systems, reclaim their time and get back to living!  With 10+ years in the creative space, Colie believes every creative deserves to build a business that is sustainable and profitable, and no one should quit their 9 to 5 only to work 24/7 [in their business]. The truth—automated systems can save us all from being overworked and overwhelmed. When Colie isn’t building killer workflows and automations, you can find her spending some much needed time with her husband, James, daughter Chloe, or [you guessed it] at Disneyland. Website: https://coliejames.com/   Instagram: https://www.instagram.com/coliejames/ YouTube: https://www.youtube.com/channel/UCxcLZK2bRicOuay5SiQ8luw LinkedIn: https://www.linkedin.com/in/colie-james-936ab0252/  Business-First Creatives Podcast: https://pod.link/1626652456    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/298 

Launching on social media can feel like an overwhelming task, filled with anticipation and a touch of anxiety.  How do you transform hours of hard work into a successful launch that captivates and converts?  Let’s talk about it in this episode as I dive deep into the nuts and bolts of preparing for a social media launch.  From defining what a successful launch looks like to understanding the critical role of emotions in the launch process, I'll guide you through creating a launch strategy that not only captures attention but also fosters deep connections with your audience.  We'll explore the importance of a clear plan, realistic expectations, and the invaluable support of your launch team. Whether you're unveiling a new product, service, or even a podcast, this episode is your comprehensive and mindful guide to making your next social media launch a roaring success without the stress. In this episode of the podcast, I talk about:  The essential elements of a successful social media launch How to define and execute a launch that aligns with your goals The power of before-and-after strategies to connect emotionally with your audience The significance of having a solid sales funnel specific to your launch The importance of assembling a rockstar launch team …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Social Media Launch Planner If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch: https://onlinedrea.com/launch/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/297 

Ever wonder if AI is going to take over the creative side of your business?  Let's dive into this juicy topic with Copywriter Sarah Jane Burt as we chat about the balance between using AI like ChatGPT for content creation and keeping our human touch alive and well in our copywriting.  We'll share stories, struggles, and successes in integrating AI tools without losing that personal, heartfelt connection in our messages.  Whether you're a solo entrepreneur, a small business owner, or just plain curious about how AI and human creativity can coexist in the content world, this episode is packed with insights, laughter, and a few ah-ha moments about navigating the AI landscape.  Come join us for a conversation that's all about finding harmony between the efficiency of technology and the warmth of human connection. In this episode of the podcast, we talk about:  The shift from classic copywriting to AI tools ChatGPT's game-changing role in content creation Making AI content feel more "you" and less robotic The unbeatable edge of the human touch in writing Balancing AI tech with genuine human connection AI for inspiration and leaving thought leadership to humans …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Raise Your Rates 2.0 If you're struggling to have time to keep up with all the updates that happen in marketing or you're ready to hire and you just can't find the space and time to actually hire someone much less train them, that's a sign you may need to raise your rates. Raise Your Rates 2.0 is a free audio training where you'll hear my process from start to finish, how I raise my rates without being rude and maintaining my current clients while gaining an incredible amount of clarity on how to price myself for new clients coming in: https://onlinedrea.com/training   About the Guest: Sarah Jane Burt is the Bad Boy of Copywriting. (It’s true. She bought the domain.) She’s spent the past 12 years leading content teams, creating strategies, and writing copy for brands big and small—from multi-billion-dollar tech giants like IBM and Intuit to executive leadership coaches and even an international churro franchise. Today, she focuses on using ethical marketing and copywriting strategies to help creative entrepreneurs and small businesses build fan clubs and fuel empires. Website: http://www.sarahjaneburt.com/   Instagram: www.instagram.com/sarah.jane.burt LinkedIn: www.linkedin.com/in/sarahjaneburt YouTube: www.youtube.com/@sarahjaneburt  X: www.twitter.com/sarahjaneburt    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/296 

Are marketing trends a golden ticket to instant visibility or just a temporary wave that can drown out your brand's authentic voice? Let’s unravel the love for jumping on the trend bandwagon, the pros and cons, and how to do it mindfully.  We'll explore everything from the changing landscape of trends in the digital age to practical tips for integrating them into your marketing strategy without losing your brand's essence. Plus, I share insights on how trends can foster community, increase visibility, and offer real-time insights into what resonates with your audience. Whether you're a trendsetter or a trend skeptic, this episode is packed with valuable insights to help you navigate social media trends in a way that aligns with your brand and business goals. In this episode of the podcast, I talk about:  The double-edged sword of trendy content The impact of Reesa Teesa’s 50-part TikTok What to focus on instead of trend-chasing Using trends for community building The difference between an audience and a community Participating in advertisements for fun Leveraging trends for community research …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Trend Savvy Keeping up with Trends feels like its own Olympic sport sometimes. And we want to help you keep up! Trend Savvy is designed to give you the trends while they're hot so that you don't have to scroll forever before finding what you need: https://onlinedrea.com/trendsavvy/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/295

Faceless marketing's buzzing right now, but guess what? It's nothing new. In this episode, I'm diving into what faceless marketing really is, why it's catching everyone's eye, and if it's something you should actually consider for your business. I’m breaking down what makes this strategy tick, its benefits and drawbacks, and sharing real-world examples of brands that thrive without a face leading the charge.  Whether you're all about keeping your privacy or worried about losing that personal touch, I've got you covered with insights and advice that'll help you figure out where you stand. So, let's get into the heart of faceless marketing and see if it's the right fit for your brand's vibe or if sticking to a more personal approach is your best bet. In this episode of the podcast, I talk about:  Throwing out the personal brand strategy History of faceless marketing (it’s not a new trend) My favorite fictional personal brand characters Faceless marketing done right The shady side of faceless marketing The pros and cons of faceless marketing …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Raise Your Rates 2.0 If you're struggling to have time to keep up with all the updates that happen in marketing or you're ready to hire and you just can't find the space and time to actually hire someone much less train them, that's a sign you may need to raise your rates. Raise Your Rates 2.0 is a free audio training where you'll hear my process from start to finish, how I raise my rates without being rude and maintaining my current clients while gaining an incredible amount of clarity on how to price myself for new clients coming in: https://onlinedrea.com/training    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/294 

Has TikTok lost its magic? That’s a question I’ve been asking lately, and I think I have a pretty clear answer now. With any social media app, there are going to be changes. Changes users love and changes that make no sense at all. TikTok is not exempt.  Yes, their version of Mr. AL is still one of the best discovery algorithms on the market, and their in-app video editor puts all others to shame, but something is different.  In this episode, I’m exploring exactly what that difference is, whether it’s a sign of the great things to come or its downfall, and what it means for you and your marketing strategy. In this episode of the podcast, I talk about:  My bad first date with TikTok The TikTok magic fading Discovery engines What has changed on TikTok since 2022 The single biggest thing ruining the app The TikTok virality challenge …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/293 

Here’s proof that just getting started can be the catalyst for amazing business growth. In this episode of the show, my guest speaker, workshop host, and brand consultant, Monique Bryan, shares her inspiring journey from breast cancer survivor to becoming a successful businesswoman and rockin’ it on Instagram.  She shares her juicy secrets for powerful personal branding, the evolution of Instagram, and the importance of authenticity and relatability in social media marketing while still keeping your life separate.  Monique also discusses her strategies for content creation, live streaming, and building a business with lasting impact.  Listen in to this insightful and empowering conversation.   In this episode of the podcast, we talk about:  Launching a business while on your sick bed Forced vulnerability  The "dirty thirty live" approach to building a brand Being bingeable instead of viral Being personable on social while protecting your privacy Monique’s juicy and delicious barometer …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/    About the Guest: Monique has a BA in fashion design, three startups under her belt (so she knows a bit about entrepreneur life) and has developed programming in partnership with companies throughout Asia and exciting global brands like PayPal, Burberry, Toms Shoes and Shopify. Bringing over 15 years of top-level industry experience in the areas of product development, entrepreneurship, branding, business development, and personal styling today, Monique runs a successful personal brand consultancy while being a brand herself. When you work with her, you’re getting a creative director for your brand. She will show you how to clarify your communication, build your unique brand personality and up-level your style profile so you can amplify your credibility in your industry. Monique is a breast cancer survivor and has grown an engaged community of over 17,000+ people on social media, while in remission. She is a wife, a new mom, and the host of a 5 Star rated Podcast, The Juicy CEO. She speaks on international stages and has been featured on Global Television, in Entrepreneur magazine, Elle, Bustle, and countless podcasts.   Her motto is, “Our personal brand is all we have, so it is your job to control the message going out about you. Follow Monique on Instagram @moniquebryan_co  or visit her website www.moniquebryan.com Website: https://www.moniquebryan.com   Instagram: https://www.instagram.com/moniquebryan_co/   LinkedIn: https://www.linkedin.com/in/moniquebryan    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/292