The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Blogging Isn’t Dead—Here’s How to Make It Work for Your Business with KP & Jessie from Inkpot Creative

Sep 17, 2024

Join KP and Jessie from Inkpot Creative as they debunk the myth that blogging is dead. KP highlights the evolution of blogging in the digital age, while Jessie shares strategies to unlock its potential for business growth. Discover how a keyword-first approach can boost visibility and traffic without overwhelming you. They also discuss the importance of personal storytelling in a landscape where AI is becoming prevalent, emphasizing unique narratives to engage readers. Get ready to transform your blogging strategy for 2024!

44:47

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Episode guests

Jessie

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Blogging remains a vital tool for business growth, emphasizing its evolved role in digital marketing rather than its decline.

The strategic use of a keyword-first approach significantly enhances SEO, driving traffic and improving connection with target audiences.

Deep dives

Blogging is Still a Viable Tool

Despite discussions around the decline of blogging, it remains a powerful method for business growth and lead generation. The conversation highlights a misunderstanding of blogging's evolution, emphasizing that it has adapted rather than disappeared. Examples of successful blogging practices reinforce its relevance, including the prevalent use of blogs for recipes and guidance, which people often seek on platforms like Google. In fact, many entrepreneurs successfully integrate blogging as a crucial aspect of their marketing strategies, adapting to changing digital landscapes.

Keywords Catalyze Success

01:02

Word Choice Shapes Visibility

01:03

Stay Organized: A Systematic Approach to Content Maintenance

00:59

Intro

2min

The Evolution of a Business: From Social Media to Web Design and Blogging

2min

Mastering the Art of Blogging

25min

Measuring Blog Success: Utilizing Analytics for Growth

4min

The Human Touch in AI Blogging

8min

Harnessing Personal Storytelling and Blog Ideas for Creatives

4min

Is blogging dead? I saw this question floating around Threads recently, and honestly... why are people still asking this? Of course, blogging isn’t dead! But if you’ve been scratching your head wondering if it’s still a good way to grow your biz, drive traffic, and snag some new leads, then you’re in the right place.

Today, I’m chatting with KP and Jessie from Inkpot Creative. We’re diving deep into how blogging has evolved, why it still matters, and how you can make it work for you in 2024 and beyond.

In This Episode, We’ll Spill the Tea On:

Why the “blogging is dead” rumor just won’t die (and why it's so not true).
How to use blogging to bring in traffic and leads without losing your sanity.
The keyword-first approach—AKA your new BFF for blogging success.
How to write blog content that doesn't just sit there collecting dust but actually converts.
Our fave ways to promote your blog (hint: we’re all about that repurposing life).
Why AI isn’t coming for your blogging job (if you do it right).
Tips for staying consistent, updating old posts, and not burning out.

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guests:

Inkpot Creative® is a queer-led design studio founded by KP building unconventional, impactful brand and website experiences for photographers who are leading their industry by creating something different.

Website: https://inkpotcreative.com/ Instagram: https://instagram.com/inkpotcreative TikTok: https://www.tiktok.com/@inkpotcreative

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/323

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