The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
Blogging Isn’t Dead—Here’s How to Make It Work for Your Business with KP & Jessie from Inkpot Creative
Sep 17, 2024
Join KP and Jessie from Inkpot Creative as they debunk the myth that blogging is dead. KP highlights the evolution of blogging in the digital age, while Jessie shares strategies to unlock its potential for business growth. Discover how a keyword-first approach can boost visibility and traffic without overwhelming you. They also discuss the importance of personal storytelling in a landscape where AI is becoming prevalent, emphasizing unique narratives to engage readers. Get ready to transform your blogging strategy for 2024!
44:47
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Quick takeaways
- Blogging remains a vital tool for business growth, emphasizing its evolved role in digital marketing rather than its decline.
- The strategic use of a keyword-first approach significantly enhances SEO, driving traffic and improving connection with target audiences.
Deep dives
Blogging is Still a Viable Tool
Despite discussions around the decline of blogging, it remains a powerful method for business growth and lead generation. The conversation highlights a misunderstanding of blogging's evolution, emphasizing that it has adapted rather than disappeared. Examples of successful blogging practices reinforce its relevance, including the prevalent use of blogs for recipes and guidance, which people often seek on platforms like Google. In fact, many entrepreneurs successfully integrate blogging as a crucial aspect of their marketing strategies, adapting to changing digital landscapes.
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