The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Ever wondered how to make your podcast pitches actually stand out? Or maybe you're kinda stuck on where that line is between sharing your story and, well, not coming off as a walking ad? In this episode, I’m hanging out with podcast pros Angie Trueblood, Mai-kee Tsang, and Brittney Lynn, as we dive deep into the world of pitching yourself for podcasts. We’re talking everything—from handling rejections (yes, they happen!) and tweaking your approach to the magic of being authentic and building real connections. In this episode of the podcast, we talk about: Why ditching PR lingo makes your pitch stand out. How to use rejections to refine your strategy. Tips on making it about the audience, not you. The importance of building real connections over transactional pitches. How to align your pitch with current events. …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guests: Mai-kee Tsang (She/Her) is The Sustainable Visibility® Mentor, Podcast Guesting Strategist, & ICF Certified Trauma-Conscious Leadership Coach. She helps human-first business owners get heard & hired for their work in the world. Through the power of Sustainable Visibility® & Podcast Guesting Strategy, she’ll help you show up consistently in your business (not constantly!) without compromising your capacity, boundaries or your bottom line in the process. Website: https://maikeetsang.com/ Instagram: https://www.instagram.com/maikeetsang/ LinkedIn: https://www.linkedin.com/in/maikeetsang/ Brittney Lynn is the founder and CEO of The Human Connection Agency, a PR & Partnerships agency that serves purpose-driven entrepreneurs worldwide. She has nearly 15 years of experience working in the online marketing industry and has a passion for helping others grow their reach, revenue, and impact through strategic PR. Brittney and her team have landed clients on hundreds of top-rated podcasts, in publications such as Forbes, Entrepreneur, Bloomberg, Wall Street Journal, New York Times, US News & World Report, and Washington Post and top local and national tv markets such as the Today Show. Website: https://www.humanconnectionagency.com/  Instagram: https://www.instagram.com/humanconnectionagency/ LinkedIn: https://www.facebook.com/brittneyllynndotcom/ Angie Trueblood brings her entrepreneurial spirit, innovative thinking, and extensive training experience to The Podwize Group, where she and her team specialize in consulting with and training PR firms and business owners on how to successfully pitch and secure podcast interviews for their clients and leaders. With years of experience running a podcast booking agency and hosting her own podcast, Angie has developed a deep understanding of the podcast industry on both sides of the mic. In addition to being featured on over 50 podcasts, Angie shares her expertise on the "Pitched" podcast, where she dives into the intricacies of the podcast industry and offers best practices for successful pitching…none of which include sending robotic, templated emails en masse to podcast hosts. This depth of expertise helps her equip teams with the strategies and insights needed to secure high-impact podcast features that drive growth and visibility. Website: https://thepodwizegroup.com/  Instagram: https://www.instagram.com/thepodwizegroup/ LinkedIn: https://www.linkedin.com/in/angietrueblood/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/324

Join KP and Jessie from Inkpot Creative as they debunk the myth that blogging is dead. KP highlights the evolution of blogging in the digital age, while Jessie shares strategies to unlock its potential for business growth. Discover how a keyword-first approach can boost visibility and traffic without overwhelming you. They also discuss the importance of personal storytelling in a landscape where AI is becoming prevalent, emphasizing unique narratives to engage readers. Get ready to transform your blogging strategy for 2024!

Okay, we’ve all seen it—those posts that seem designed just to make you angry. Yep, that’s rage-baiting, and it’s everywhere. In this episode, I’m breaking down what exactly rage-baiting is, why it works (ugh, thanks algorithms), and how it sneaks onto your feed. We’ll also chat about how it’s related to other viral tactics like clickbait, satire, and our chaotic cousin, shitposting. As always, I’m keeping it real. I’ll dive into why rage-baiting might drive engagement in the short term, but it can seriously hurt your brand in the long run. Plus, I’ve got some tips on how to steer clear of these tactics while keeping your content positive, authentic, and—most importantly—not rage-inducing. If you’re tired of seeing the internet become one big angry mess, this episode’s for you! What You’ll Learn: What rage-baiting actually is (and why it makes you SO mad) How viral tactics like clickbait, satire, and shitposting are related but not as toxic Why rage-baiting gets tons of engagement but isn’t worth it for your brand How mindful marketers can avoid the temptation of using these negative tactics Some tips for keeping your content authentic and positive (no anger required!)   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Savvy Social School Workshop For those in the Savvy Social School, don't forget our live workshop next week: "Profit from your POV." We're bringing you fresh strategies directly from the Andréa Jones marketing playbook: https://onlinedrea.com/school   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/322

I RETIRED MY SERVICES. Sorry to shout but I'm scared-cited about this huge change. In this episode, I share my journey through an emotional and strategic pivot. From the challenges of balancing work and motherhood to the decision to retire from my social media management agency, I'll walk you through it all. We'll dive into reflective marketing, leveraging personal brands, and how leaning into my values of communication and integrity helped guide my way. Plus, I'm planning some exciting future events and will give you a sneak peek! Join me as we untangle the complexities and rewards of making a business pivot.   This Episode Was Made Possible By: Sked Social A pivot is not just about survival; it's about seizing new growth opportunities. With Sked Social, you’re equipped to scale your brand or agency, no matter how the market shifts. Sked’s social media management platform provides advanced scheduling, streamlined collaboration, frictionless approvals, in-depth analytics and multi-account oversight—all from a single, powerful dashboard. Plus, Sked knows pivoting platforms can be a headache, so they’re making it simple and affordable. Join Sked today and pay nothing until your current contract ends. Terms and conditions apply: https://skedsocial.com/switch-without-a-hitch/switch-to-sked-social-for-free?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=marketing_pivot_episode   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/321

Is saying "link in bio" old news?  Or maybe you've heard the chatter about ManyChat and want to know more?  You’re in the right place! In this episode of the Mindful Marketing Podcast, I’m talking about how Instagram's go-to CTA is evolving, what could be next, and how you can keep up. I’ll also spill the tea on what’s actually working for conversions right now. Tune in to stay ahead of the game and learn how to roll with these changes without the stress.    This Episode Was Made Possible By: Sked Social In a world where link-in-bio functionality could be fading, consolidating your social media management tools is the key. Choose a platform that not only keeps up with the trends but brings all the essentials together. Sked Social has you covered—with advanced auto-posting (including Instagram Stories with link stickers), AI-powered reporting and content creation, and a link-in-bio featuring a clickable image grid. Plus, Sked offers fair, predictable pricing, and because they know switching platforms can be a hassle, they're making it easy: join Sked Social today and pay nothing until your current contract ends. Terms and conditions apply: https://skedsocial.com/switch-without-a-hitch/switch-to-sked-social-for-free?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=link_in_bio_episode   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/320

Join entrepreneurs Melissa Litchfield, Lennox Saint, Jereshia Hawk, and Becky Mollenkamp as they dive into success strategies on Threads! They discuss the importance of authentic engagement and community building, redefining success beyond follower counts. The group shares tips for creating resonant content while balancing transparency and privacy. Personal storytelling plays a key role, enhancing online visibility and allowing for genuine connections. Discover how Threads can transform your business strategy and foster meaningful interactions!

Celebrating a year of Threads, the discussion highlights its ad-free experience and how it fosters personal connections. The charm of real-time content is contrasted with the frustrations of its algorithm and search functionalities. Strategies for leveraging the platform for business growth are explored, showcasing success stories and challenges. Upcoming workshops aim to help users navigate customization and community building, making Threads a unique but complex tool for marketers.

Join marketing expert Emily Aborn as she unveils the transformative power of curiosity in engaging your audience. Dive into the four types of curious people and learn practical tips to make your content more irresistible. Discover why less detail can amplify engagement and how storytelling elevates curiosity-driven marketing. Emily shares insights on fostering genuine connections, moving beyond mere sales tactics, and using curiosity to enhance bios on platforms like LinkedIn. Get ready to ignite your marketing strategy with fun and authenticity!

Ever feel like your marketing efforts are getting lost in a sea of tech tools and automation jargon? Let's cut through the noise and get back to basics with systems that actually work for you! In this episode, Nikki McKnight joins me to dive into the often overlooked side of marketing automation—what we need to consider before getting lost in the tech and tools. We'll explore the foundational elements of systems and operations, breaking down the essentials that ensure your business runs smoothly and effectively. Nikki shares her journey from a curious kid fascinated by how things work to a seasoned systems and ops expert. We discuss the critical questions to ask before choosing tools, the difference between automated and automatic systems, and how to make decisions that keep your business flexible and resilient. In this episode of the podcast, we talk about: Understanding the difference between systems and operations Key questions to ask before choosing project management tools Why striving for automatic over automated systems can make a difference How to avoid being overly reliant on a single person or platform Real-life examples of simplifying processes to improve efficiency Insights into selecting the best tech tools to support your business goals …And More!   This Episode Was Made Possible By: Sked Social Sked Social champions the power of automation to elevate your social media marketing game. Stop wasting hours posting manually and instead claim back your work/life balance with advanced auto-post tech that even lets you post Instagram stories with link stickers. Plus, simplify internal approvals and share review links with clients for easy sign-off with Sked’s streamlined approvals process; and harness the power of Sked’s AI to automate reporting and other tedious tasks. Sked gives you the insights you need to supercharge your socials and the freedom to keep your content fresh and creative: https://skedsocial.com/why-sked-social?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=automation_episode Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/    About the Guest: Nikki McKnight is the operations and systems strategist behind the success of founders driven to build businesses beyond themselves. With over 15 years of experience in operations and logistics, Nikki has honed her craft in optimizing operations, enhancing communication, and nurturing high-performing teams across diverse business landscapes. Driven by a fascination for the magic behind the scenes of film and TV, Nikki sees herself as the director of the unseen processes. She believes that true admiration for success lies not just in the spotlight but in understanding the backstage mechanics that make it possible. Outside of ops, Nikki is a speed reader of queer romance novels, a connoisseur of stand-up comedy, a devotee of feminist movie podcasts, and an enthusiastic consumer of all things caffeinated. Website: https://theopsshop.biz/ Instagram: https://www.instagram.com/iamnikkimck/ LinkedIn: https://www.linkedin.com/in/nikkimcknight/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/316

Join marketing automation experts Colie James, Dama Jue, and Brianca Kirkman as they explore the transformative power of automation in business. Colie reveals her effective birthday sale strategy, while Brianca shares how to personalize client interactions using automation tools. Dama emphasizes the importance of maintaining a human touch in communications. Together, they discuss essential tools like Airtable, ManyChat, and ThriveCart, and provide practical advice on balancing automation with genuine engagement. Get ready to elevate your marketing game!