Behind Her Empire

Have you heard of the cycle syncing craze? This method uses our menstrual cycle to help us plan our diet, exercise routine, social calendar, and more. This means our cycles can actually be our super power! Women’s hormones are dynamic and constantly changing throughout the month. How we feel and show up in our bodies and the world shifts with the fluctuations of our hormones. Our guest, Alisa Vitti has come up with a way to use these ebbs and flows to our advantage. Alisa Vitti is a pioneer of female biohacking, and a women’s hormone and functional nutrition expert. As a researcher and author, Vitti has published 2 best-selling and beloved books WomanCode and In the FLO. She uncovered the Infradian Rhythm and created The Cycle Syncing Method which has become a viral wellness movement on social with 125M #cyclesyncing. As one of the earliest femmetech entrepreneurs, she has built the next gen hormone care platform for women through her company FLO Living via its programs, supplements and top ranked hormone care app – MyFLO with its patented technology to help you get to the root causes of your symptoms.In this episode you’ll learn:* Why cycle syncing matters and how to start today * Why women need to prioritize self care and what that looks like* How most research in diet and exercise is done on men and why that matters * Why we need to have reverence for our miraculous bodies * And moreThis episode is brought to you by Beeya:If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle. Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Alisa:Flo Living Website: https://www.floliving.com/Flo Living Instagram: https://www.instagram.com/floliving/Alisa Vitti Instagram:https://www.instagram.com/alisa.vitti/ Hosted on Acast. See acast.com/privacy for more information.

Shilpa Shah is the Co-Founder of Cuyana, a fashion brand that marries luxury-level branding with premium quality apparel and accessories, offering "fewer, better things" to women at accessible price points. Shilpa spent the first part of her career designing web and mobile interfaces for Fortune 500 companies. Although she was passionate about design, it wasn't until she was pregnant with her first son that she felt empowered to do more in her life. Unsure what the right next step was, Shilpa decided to apply to business school at 32 while having a 2½-year-old at home. Good thing she did because through the process, she met her co-founder Karla and they were inspired to create an affordable luxury direct-to-consumer brand - which might sound like the norm now but they were true pioneers in this space in 2011. Today, they’ve grown their SF based company profitably despite taking funding of more than $30million dollars. Cuyana has been recognized as one of the most innovative companies in America and continues to have a loyal base of customers and a strong celebrity-following.We’ll talk to Shilpa about building a strong brand that is largely driven by word of mouth, why the concept of work life balance is BS, and how they’ve navigated multiple challenges from raising money from investors to restructuring their business in the pandemic environment that we're in.In this episode, we'll talk to Shilpa about: * How Shilpa has intertwined the creative and analytical sides of her personality. [5:47]* What prompted Shilpa to go to business school at age 32 was a desire to do more. [8:09]* Balancing being the primary caretaker and the primary breadwinner. [11:52]* One of the mistakes co-founders make in selecting one another is looking for someone similar to them. [15:49]* How the direct-to-consumer concept arose from a desire to build a fashion brand. [17:37]* The value of setting clear boundaries for what you can and cannot compromise on in business. [19:59]* Focusing on supply chain and the business model in the first two years of Cuyana. [20:36]* What makes building businesses difficult is taking the time to figure out what works. [23:52]* How Shilpa came to understand the right messaging for her customers which was critical in the brand’s growth. [24:4013]* Educating their customers on Cuyana's “fewer, better things” concept. [28:00]* Why staying close to your customer and seeing how they interact with your product is key. [29:54]* Fundraising in the early days and why understanding the business is the true first step. [31:27]* Hear Shilpa’s analogy for sustainability in a tech company and why Cuyana’s focus was always on profitability. [33:46]* Getting male investors to understand their concept during the fundraising process. [35:44]* Despite all the challenges, Shilpa and Carla never gave themselves the option of quitting. [40:39]* How Shilpa and Carla’s entrepreneurship was received by their immigrant parents. [42:12]* Why it is essential – as an entrepreneur – to become comfortable with failure. [45:27]* Discover Shilpa’s perspective on work-life balance – and why she thinks balance is BS. [46:33]* Shilpa’s advice for female founders with families: Make sure you’re solving the right problem. [50:33]* Some challenges Cuyana has faced and how Shilpa and Carla overcame them. [53:06]* Some of the key takeaways that helped propel Cuyana forward, like thinking quickly. [55:20]Follow Shilpa:* Personal Instagram: https://www.instagram.com/shilparshah/  * Cuyana Instagram: https://www.instagram.com/cuyana/ * Cuyana Website: https://www.cuyana.com/Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/ Hosted on Acast. See acast.com/privacy for more information.

Starting this week I’m launching a brand new health series called Hormone Happy Hour with Kaya Purohit, my co-host on this series and my co-founder in Beeya Wellness. Every Wednesday Hormone Happy Hour will feature an in-depth interview with a leading women’s health expert.  Each expert will teach you, step by step, how to eat, think, and move in a way that is designed to help you feel great and create an abundance of energy in your life so you can build your own empire. In this week’s episode, we’re joined by Dr. Stephanie Estima, Founder of Hello Betty – a community centered around female empowerment through health and business coaching. She is a doctor of chiropractic with a special interest in metabolism, body composition, functional neurology, and female physiology.She is the Host of the Better! Podcast With Dr. Stephanie, featuring the world’s leading voices on health and wellness. As the creator of her signature, female-centric ketogenic protocol, The Estima Diet™, Dr. Stephanie has helped over 10,000 women worldwide regulate hormones, reduce adiposity, and get off medications in the perimenopause stage and beyond.Following the success of The Estima Diet™, Dr. Stephanie released a best-selling book, “The Betty Body,” where she shares her proven strategies to help women jumpstart and calibrate their metabolism, revive their libidos, rest guilt-free, and elevate their emotional wellbeing.In this episode you’ll learn:  • How to make gains during your fitness routine throughout your menstrual cycle • The difference between the male and female brain and why women need sex more than men • What to expect during perimenopause and how to make it more manageable • The role of estrogen in our bodies • And so much moreFollow beeya:Instagram: https://www.instagram.com/beeyawellness/YouTube Show: https://www.youtube.com/@beeyawellnessWebsite: https://beeyawellness.com/Follow Dr. Stephanie: Instagram: https://www.instagram.com/dr.stephanie.estimaHello Betty with Dr. Estima: https://hellobetty.clubDr. Estima's book: The Betty Body: A Geeky Goddess' Guide to Intuitive Eating, Balanced Hormones, and Transformative Sex: https://www.amazon.com/Betty-Body-Intuitive-Balanced-Transformative/dp/1544519095 Hosted on Acast. See acast.com/privacy for more information.

Gala Darling is a bestselling author, speaker, professional optimist, and self-proclaimed tapping queen. For over a decade, Gala has been a leader in promoting radical self-love. She offers a powerful collection of tools and techniques that have empowered millions of women to discover their voice, overcome fear, and fall in love with life.Gala is also an expert in EFT tapping, an energy psychology technique that she has utilized to manifest her own dream life and conquer limiting beliefs. Her work has been recognized and featured in major publications such as Vogue, The New York Times, and Cosmopolitan, among others.In this interview, Gala shares her inspiring journey of using tapping to heal from an eating disorder and depression. She also walks us through different techniques around manifestation and how it can help change your perspective, conquer obstacles, and transform your life. Gala’s energy is infectious – she’s so real, relatable and gives such great tactical advice on how to manifest the dream life, relationship, and career you want – I know you’re going to leave this interview feeling so inspired.In this episode, we’ll talk to Gala about:* Some of the top limiting beliefs that get in the way of women’s success. [02:08]* What Gala’s “spiritual grandparents” taught her about being radically unique. [04:32]* Why you can never please everyone all the time. [06:44]* How your socialization impacts your beliefs about what is possible. [09:03]* Challenges Gala faced growing up and how she used EFT tapping to set herself free. [14:42]* A look at what tapping is, how it works, and how to use it to change your beliefs. [18:38]* How Gala discovered that the more fun she had, the more successful she was. [22:56]* Insight into Gala’s career journey and how she evolved with her brand. [24:40]* How she overcame her own insecurities and fears of failure. [32:26]* The power of manifestation using Gala’s three-part Magical Morning Practice! [34:46]* Priming yourself for your dream relationship versus forcing it to happen. [41:30]* Tips to help you expand your own boundaries and think bigger. [47:08]* What Gala means when she says that “feeling good is her job.” [50:00]* Why it’s so important to have contrast and feel pain. [57:41]* A reminder that your time is limited, but it’s never too late to change how you feel! [1:01:30]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle. * Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Gala: * Gala Darling: https://galadarling.com/* Gala Darling Instagram: https://www.instagram.com/galadarling/* Gala Darling YouTube: https://www.youtube.com/channel/UCT84ANHs5N3eGWPAX2Sg8ZA* Radical Self-Love: A Guide to Loving Yourself and Living Your Dreams: https://www.amazon.com/Radical-Self-Love-Gala-Darling-ebook/dp/B0170HFG90 Hosted on Acast. See acast.com/privacy for more information.

Lisa Sequino is the co-founder and CEO of JLo Beauty & Lifestyle, a brand she founded alongside Jennifer Lopez that is focused on making self-care more simple with high-performance products that deliver incredible results for an inner and outer glow - at any age. Although Lisa is a beauty veteran, her path was anything but straightforward. She always had a love for beauty but never realized how to make it a career. She had plans to be an attorney, ended up dropping out of law school, and found a sales job that introduced her to the world of business. She spent eight years at Proctor & Gable, then ultimately got her dream job at Estee Lauder as an executive at Tom Ford Beauty. After spending nearly a decade at Estee Lauder, and running the Estee Lauder Brands in North America, Lisa started questioning everything in life and was feeling unfulfilled despite having an incredible career. We talk to Lisa about how she garnered the courage to leave her corporate career, the questions she asked herself along the way, and how turning 40 was a huge wake-up call for her both personally and professionally. We also discuss what nobody tells you about the transition from leaving corporate to starting your own business, and what skills you should hold onto and let go of. Lisa also shares a behind-the-scenes look at her serendipitous meeting with JLo, their relationship as co-founders, and how they came together to create a business that makes women feel confident, empowered, and beautiful both inside and out, and so much more. * A warm welcome and introduction to today’s guest, Lisa Sequino. [00:48]* Lisa’s childhood desire for making money and setting her own path. [03:50]* How Lisa teaches her son the value of hard work. [05:13]* Why Lisa started and dropped out of law school. [07:12]* Lisa’s ‘lightbulb’ beauty moment. [10:42]* Why beauty is a more difficult industry than the media portrays. [11:50]* Lisa’s experiences working in healthcare, specifically with digestible products. [13:25]* Why hard work is a necessity in a successful career. [20:56]* The questions Lisa started asking after she turned 40. [22:40]* What Lisa wanted after quitting her job: creating a space for women over 40 in beauty. [28:05]* How, when, and why Lisa and J-Lo connected so well. [29:15]* Ways J-Lo is pushing and challenging Lisa in her career. [34:35]* The entrepreneurial mindset shifts and changes Lisa experiences. [36:23]* Examples of how Lisa and J-Lo work together as co-founders. [37:54]* The reality and challenges of partnering with J-Lo. [41:00]* How JLo Beauty and Lifestyle has been mindful of broader economic changes. [43:49]* Why understanding your customer is the most important aspect of your business. [46:50]* What Lisa let go of while transitioning from the corporate to entrepreneurial world. [52:59]* It is time to incorporate fun into your life! [57:30]* How Lisa manages her time and finds joy. [1:01:53]* Lisa’s closing words of wisdom. [1:05:10]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Lisa:* Instagram: https://www.jlobeauty.com/* Website: https://www.instagram.com/jlobeauty/ Hosted on Acast. See acast.com/privacy for more information.

Denise Woodard is the founder and CEO of Partake Foods, an allergy-friendly snack company.Denise's journey began back in 2016, while juggling a day job and the new role of mom to a daughter with multiple food allergies. Frustrated by the lack of tasty options available for her little one, she took the advice of her babysitter and decided to "do something about it." From there, Partake Foods was born.Denise started creating recipes in her home kitchen and began selling cookies out of her car to get the word out about her business. With no prior experience in the food industry, Denise had a lot to learn and made mistakes along the way. However, she was determined to make it work, and self-funded the business using all of her savings and even selling her engagement ring to make ends meet.As the business grew, Denise knew she needed more funding to take it to the next level. So, she set out on a fundraising journey and dealt with many rejections that eventually led her to the right partner, Jay-Z's venture fund, Marcy Venture Partners. To date, she has raised up to $19M, making her the first Black woman to raise over $1 Million publicly for a CPG food startup. In this episode, we’ll talk to Denise about:* Denise shares what she thinks is holding people back from pursuing their biggest goals and dreams. [02:47]* How Denise’s parents shaped her identity and who she is today. [04:39]* Her parents’ definitions of success and how they have influenced her perspective. [06:40]* What Denise would have done differently during her time working for corporate companies including Coca-Cola. [08:01]* How her entrepreneurial nature expressed itself at different points in her career. [0:10:22]* The benefits of working on side hustles while employed by Coca-Cola. [11:28]* What big brands can’t recreate no matter how much money they have. [12:30]* The scary incident in 2016 that motivated Denise to solve a problem for her daughter. [18:08]* How Denise’s nanny, Martha, motivated her to take the plunge and create a business. [20:04]* The early days of Partake Foods and overcoming challenges. [21:32]* Barriers to entry in the food allergy consumer market. [28:51]* How their product list has changed over time. [29:48]* Raising money beyond bootstrapping. [30:13]* The panic attack that led to a different approach to managing stress and burnout. [33:11]* Investors that initially said no and later came back wanting to participate. [37:11]* Fundraising advice for other entrepreneurs. [37:55]* The power of a warm intro. [38:53]* Why it is a mistake to try to grow too quickly. [39:40]* How she learned to appreciate and savor the journey. [40:20]* What’s keeping Denise up at night at this stage of the business. [42:26]* How Denise involves her daughter in the business as chief taste tester. [45:12]* Advice for women balancing life at home with running a business. [47:25]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Denise:* Instagram: https://www.instagram.com/partakefoods/* Website: https://partakefoods.com/ Hosted on Acast. See acast.com/privacy for more information.

Lele Sadoughi is the founder of her namesake accessories brand, Lele Sadoughi. Lele had over a decade of experience in the fashion industry before beginning her entrepreneurial journey, allowing her to give us meaningful insight into how she has built her own successful brand. Breaking into the industry with few connections (well before the world of emailing CVs), Lele has had endless opportunities to discover her strengths and weaknesses, and build her skills in operations and sales: the revenue drivers in any business.Lele explains where her confidence comes from, how she has found the inspiration to jump into new opportunities, and the impact of having faith in herself and her abilities. Looking at typical entrepreneurial traits, we see how Lele’s non-perfectionist personality has allowed her to be nothing other than successful.Lele shares personal stories of her marriage, motherhood, and juggling it all while building a brand she was passionate about. You’ll hear about the changes in challenges throughout the last 10 years, the worth-it successes, and the different methods Lele uses to stay organized. Lele describes the sacrifices and triumphs, discusses managing realistic expectations, and tells stories of all her experiences in between!"In this episode, we’ll talk to Lele about:* Why there is never a right time to go after your dreams and goals. [02:25]* How Lele managed to have two children while starting her business [03:58]* The early days of Lele’s jewelry brand. [05:00]* How Lele jugglers her entrepreneurial, managerial, and designer duties [05:51]* Lele’s upbringing as a creative, art-loving individual. [07:20]* Lele’s early years after college, breaking into the fashion industry. [09:57]* The transition from fashion into jewelry. [12:38]* Lele’s insecurities while starting her career. [15:00]* How to continually and successfully foster your creativity. [19:43]* What Lele learned from working at companies like J.Crew. [21:38]* When Lele decided to transition into owning her own jewelry brand. [24:00]* Lele’s advice for women who struggle to balance their business and personal lives. [25:32]* How Lele has managed her non-perfectionist personality. [27:40]* Headbands: the standout moments of growth for Lele’s brand. [29:47]* Factors that helped Lele’s business grow. [31:00]* How to think about future innovation and growth. [32:47]* Lele’s zone of genius: where her inspiration comes from. [33:50]* Lele’s opinions on funding, wholesale, and business size. [34:41]* Who (and how many people) to hire when starting your business. [37:21]* Three skills Lele would have learned earlier in life. [39:17]* The greatest lessons for an entrepreneur. [40:40]* Lele’s closing thoughts and advice. [43:00]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle. * Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Lele: * Instagram: https://www.instagram.com/lele_sadoughi/ * Website: https://www.lelesadoughi.com/es/ Hosted on Acast. See acast.com/privacy for more information.

Hillary Peterson is the founder of True Botanicals, a clean skincare brand on a mission to deliver nontoxic and sustainable products. After giving birth to beautiful twins, Hillary was diagnosed with thyroid cancer. A life-changing moment that got her invested in her health in every possible way.After extensive research, she soon discovered that the beauty care products she used were full of toxins, and no strict regulations around the chemicals existed. Hilary began searching for products free of toxins and chemicals but was unsuccessful. This, along with her diagnosis, motivated her to create the products she wanted. Hillary subsequently founded True Botanicals, a clean skincare brand disrupting the beauty industry by proving that toxins are unnecessary to achieve great results.In this episode, we talk about Hilary’s diverse career background and what motivated her to follow an entrepreneurial path after many years of working for others. We learn about how the experience gained from past jobs empowered her to start her own business, how she funded the startup, what it was like running a business from her living room, and her approach to marketing her brand. We also unpack scaling and building the company over the last nine years, and a life-changing moment that defined her perspective.  Hear about her opinion on success, why enjoying the journey is so essential, the benefits of a growth mindset, the many lessons she has learned along the way, what it takes to stick to a company’s values, and much more. In this episode, we’ll talk to Hillary about:* How to feel empowered without feeling like you need to prove yourself. [02:40]* Whether her success in business is rooted in her mindset. [05:57]* The influence of her parents on her mindset and approach to life. [07:26]* Find out if Hilary had any hesitation about starting her own business. [09:15]* What motivated her to accept her first job working in the banking sector. [11:12]* Why she decided to leave banking and go work for Levi. [12:56]* A quick message about the Beeya Seed Cycling method. [14:10]* Hilary shares what she learned while working for iconic brands like Levi. [17:40]* How her life circumstances changed and led her to the wellness sector. [19:32]* She describes the transition from Levi to the wellness and skin care sector. [22:02]* We learn how she was able to manage to start a business. [25:24]* Learn about the early days of True Botanicals and the initial challenges. [26:42]* The moment Hilary realized the success and potential of the business. [30:42]* Whether the influence of celebrities helped propel True Botanicals. [33:18]* An outline of the biggest fundraising lessons she has learned along the way. [35:24]* The steps that were involved in raising sufficient capital. [37:35]* Discover what Hilary leverages to maintain growth year after year. [39:02]* Find out if there were any challenges when hiring people. [41:27]* Her experience as a founder and building a brand from scratch. [45:32]* Hilary tells us about the biggest challenges the business has faced. [48:10]* A takeaway piece of advice that Hilary has for listeners. [53:26]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle. * Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10. Hosted on Acast. See acast.com/privacy for more information.

After dropping out of high school and trying to forge her own path in the world, serial entrepreneur and world-renowned celebrity makeup artist Jeanine Lobell fell in love with cosmetics. Thanks to her try-anything attitude and strong work ethic, she quickly moved up the ranks to work on famous faces like Nicole Kidman and Natalie Portman for the covers of Vogue and Vanity Fair.When Jeanine founded Stila in 1994, with its professional-grade colors and ultra-wearable formulas in recyclable packaging, it took the makeup world by storm and earned a cult following almost overnight. She saw unprecedented growth in the first five years and had numerous investors scrambling to buy the company, which she ultimately sold to Estee Lauder in 1999.Now, she is disrupting the beauty industry all over again with her direct-to-consumer brand, Neen, the first-ever subscription-based card that offers new ways to play with makeup and experience tutorials. In this episode, Jeanine speaks to us about how she discovered her purpose as a high-school dropout and someone who was regularly fired from jobs early in her career.We discuss how Jeanine finally realized her worth, what her superpowers were as a first-time founder when she launched Stila, and the advice she has for women who are looking to make a similar leap in their careers. We also take a look at the importance of having an abundance mindset, owning who you authentically are, finding your own voice, and so much more! In this episode, we’ll talk to Jeanine about:* What Jeanine means by the “prisons” we build out of the opinions of others. [03:00]* Some of the ways Jeanine has stayed true to herself throughout her career. [04:14]* The dichotomy between her inner wild child and her strong work ethic. [05:35]* Why Jeanine decided to go to mime school in Paris (and what it taught her). [07:23]* A look at her first forays into the world of makeup. [10:06]* What a hot dog stand taught Jeanine about entrepreneurship! [11:15]* Why she believes that none of the stops on your journey are a mistake. [12:55]* How Jeanine stood out and moved up the beauty ranks quickly. [17:23]* Advice for having compassion for yourself as a first-time founder. [18:50]* Innovations (and happy accidents) in the Stila origin story. [23:48]* How Jeanine thinks about competition, comparison, and abundance. [28:07]* The perspective that came with being a first-time mom and a first-time founder. [31:40]* The conflict that can come from projecting your values and ideas onto others. [34:45]* A tip for dealing with intrusive thoughts: tell yourself “that’s not true!” [39:50]* Jeanine reminds us that we are all works in progress. [40:30]* Insight into the experience of selling her first company to Estee Lauder. [42:45]* Seasons of hardship in Jeanine’s journey as a serial entrepreneur. [45:27]* Finding new ways to play with makeup and experience tutorials with Neen. [46:53]* The unique magic of Neen’s subscription cards. [49:45]* Expectations of success versus the truth of what you’re doing. [51:15]* Top mistakes that first-time founders make in their businesses. [54:00]* How Jeanine holds herself accountable without putting pressure on herself. [59:32]This episode is brought to you by Beeya:If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle. Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10. Hosted on Acast. See acast.com/privacy for more information.

Jesse Draper is the Founding Partner of Halogen Ventures, a venture capital firm focused on early-stage investing in consumer tech companies led by female and co-ed teams.With women making up to 80 percent of household purchasing decisions, Jesse and her team are betting big on early-stage, female-founded companies with billion-dollar potential. Jesse is a fourth generation venture capitalist as well as the creator and host of the Emmy-nominated television series, The Valley Girl Show.She is a fierce advocate for investing in women and the opportunity for using technology and innovation to solve some of the biggest issues facing women and families today. After creating Halogen Ventures in 2015, she now has more than 70 companies in her portfolio, including theSkimm, Babylist, ThirdLove, and The Flex Company.Jesse was listed by Marie Claire Magazine as one of the ‘50 Most Connected Women in America’ and she is also a regular investor and tech personality on Cheddar, CNBC, and CNN.In this episode, we have a candid conversation about why Jesse didn’t think she could be a venture capitalist and how she overcame her own fears and beliefs about imposter syndrome, and she shares her advice for anyone looking to manage burnout: delegate and make time for rest. We also get a behind-the-scenes look at what investors are looking for, from founder traits to the biggest mistakes that founders make, and so much more.In this episode, we talk to Jesse about:* Starting on the topic of rejection; why a ‘no’ isn’t necessarily a bad thing. [3:37]* How Jesse’s upbringing shaped her as a fourth generation venture capitalist. [8:02]* Her perception of success in her 20s and how it evolved with entrepreneurship. [14:45]* Find out why Jesse believes more women should prioritize networking. [22:15]* Overcoming her fears and beliefs about imposter syndrome; just try it! [26:48]* Jesse’s advice for managing burnout: delegate and make time to rest and plan. [30:37]* Learn more about her experience of fundraising while pregnant and during COVID. [37:34]* Three mistakes women are making when raising money: not showing confidence, overcomplicating the pitch, and underselling themselves. [40:43]* What investors look for, from a willingness to pivot to an ability to problem solve. [43:47]* Some of the red flags Jesse cautions founders against, including the tendency to overpromise and underdeliver. [48:04]* Jesse’s suggestions for women to feel more empowered when it comes to money. [52:23]* Two simple ways to take control: do it yourself and put your money to work. [55:34]This episode is brought to you by beeya: * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. * Get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Jesse:* Instagram: https://www.instagram.com/jessecdraper/ * Website: https://halogenvc.com/ Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ Hosted on Acast. See acast.com/privacy for more information.