Leaving Your 9-5, Building a Skincare Brand From Your Living Room, How a Cancer Diagnosis Inspired Her Business & Getting Unpaid Celebrity Endorsements with Hillary Peterson, Founder of True Botanicals

Hillary Peterson is the founder of True Botanicals, a clean skincare brand on a mission to deliver nontoxic and sustainable products. 

After giving birth to beautiful twins, Hillary was diagnosed with thyroid cancer. A life-changing moment that got her invested in her health in every possible way.

After extensive research, she soon discovered that the beauty care products she used were full of toxins, and no strict regulations around the chemicals existed. Hilary began searching for products free of toxins and chemicals but was unsuccessful. This, along with her diagnosis, motivated her to create the products she wanted. Hillary subsequently founded True Botanicals, a clean skincare brand disrupting the beauty industry by proving that toxins are unnecessary to achieve great results.

In this episode, we talk about Hilary’s diverse career background and what motivated her to follow an entrepreneurial path after many years of working for others. We learn about how the experience gained from past jobs empowered her to start her own business, how she funded the startup, what it was like running a business from her living room, and her approach to marketing her brand. We also unpack scaling and building the company over the last nine years, and a life-changing moment that defined her perspective.  

Hear about her opinion on success, why enjoying the journey is so essential, the benefits of a growth mindset, the many lessons she has learned along the way, what it takes to stick to a company’s values, and much more. 

In this episode, we’ll talk to Hillary about:

* How to feel empowered without feeling like you need to prove yourself. [02:40]

* Whether her success in business is rooted in her mindset. [05:57]

* The influence of her parents on her mindset and approach to life. [07:26]

* Find out if Hilary had any hesitation about starting her own business. [09:15]

* What motivated her to accept her first job working in the banking sector. [11:12]

* Why she decided to leave banking and go work for Levi. [12:56]

* A quick message about the Beeya Seed Cycling method. [14:10]

* Hilary shares what she learned while working for iconic brands like Levi. [17:40]

* How her life circumstances changed and led her to the wellness sector. [19:32]

* She describes the transition from Levi to the wellness and skin care sector. [22:02]

* We learn how she was able to manage to start a business. [25:24]

* Learn about the early days of True Botanicals and the initial challenges. [26:42]

* The moment Hilary realized the success and potential of the business. [30:42]

* Whether the influence of celebrities helped propel True Botanicals. [33:18]

* An outline of the biggest fundraising lessons she has learned along the way. [35:24]

* The steps that were involved in raising sufficient capital. [37:35]

* Discover what Hilary leverages to maintain growth year after year. [39:02]

* Find out if there were any challenges when hiring people. [41:27]

* Her experience as a founder and building a brand from scratch. [45:32]

* Hilary tells us about the biggest challenges the business has faced. [48:10]

* A takeaway piece of advice that Hilary has for listeners. [53:26]

This episode is brought to you by Beeya:

* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.

* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.

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