
Behind Her Empire
Behind Her Empire is focused on highlighting self-made women leaders & entrepreneurs and how they tackle their career, money, family and life.Each episode covers their unique journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what’s possible & inspire you to create financial freedom in your own life. Hosted on Acast. See acast.com/privacy for more information.
Latest episodes

Jun 30, 2025 • 60min
From a Coffee Cart to Erewhon: Why Your ‘Messy First Step’ Might Be the Beginning of Your Big Break with Kristin Charbo, Co-Founder of Glonuts
Kristin Charbo is the Co-Founder and CEO of Glonuts, the better-for-you donut brand redefining indulgence with clean ingredients and low sugar. But her journey didn’t start in food or even in business. Kristin spent over 15 years in luxury hospitality, opening hotels for brands like Mandarin Oriental and PUBLIC in New York. It wasn’t until a PCOS diagnosis in her early 20s that she was forced to rethink her relationship with food, wellness, and ultimately, her career. That health wake-up call eventually sparked the idea for a nostalgic, blood-sugar-friendly treat she wished existed. What started as a “healthy donut thing” from a coffee cart quickly took on a life of its own, leading Kristin and her partner Grover to deliver over 100,000 donuts from their one-bedroom apartment and even use their wedding money to rebrand the business. Today, Glonuts is one of the most exciting brands in wellness snacking, stocked everywhere from Erewhon to H-E-B markets and other retailers all across the US.In this episode, Kristin gets real about what it actually takes to build something from nothing—when you don’t have a blueprint, just a product people love and the grit to figure it out. She opens up about the mental rollercoaster of entrepreneurship, the scrappy early days of hand-delivering donuts, and the power of iterating on feedback. We talk about the challenges of fundraising as a female founder, how she built a network of powerhouse women who now double as investors and advisors, and why personal growth is just as critical as business growth. Whether you’re dreaming of starting your own thing or in the thick of figuring it out as you go, Kristin’s story is your reminder that success isn’t always linear but it always starts with taking the first messy step.In this episode, we’ll talk to Kristin about:* Glonuts began as an unexpected leap into entrepreneurship. [03:07]* The early days of building Glonuts + getting feedback. [04:55]* When Kristin first felt the entrepreneurial itch. [11:34]* Kristin’s upbringing and relationship with food. [15:14]* Getting fired from corporate + going all in on Glonuts. [18:15]* Starting Glonuts from their home kitchen. [20:13]* How they got into Erewhon. [21:35]* Navigating the tough moments as a founder. [26:27]* Debunking the myth of overnight success. [33:08]* The unique challenges women face in fundraising. [34:38]* Investing in branding can significantly impact business success. [41:48]* Finding the right co-packer and the exact steps she took. [45:50]* Personal growth is a significant part of the entrepreneurial journey. [54:16]* The power of journaling for reflection and gratitude. [56:14]This episode is brought to you by beeya: * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. * Get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Follow Kristin: * Instagram: https://www.instagram.com/kristinfromglonuts/* Instagram: https://www.instagram.com/eatglonuts/* Website: https://eatglonuts.com/ Hosted on Acast. See acast.com/privacy for more information.

Jun 23, 2025 • 51min
What Every Woman Needs to Know About Perimenopause: Libido, Mood Swings, Memory, Sleep & More with Dr. Carrie Jones
Ever feel like your body’s changing and no one gave you the memo? In this candid and empowering episode, we unpack the often-overlooked realities of perimenopause—what’s really happening with your hormones and why it can feel like everything from your mood to your memory is shifting. We dive into how this phase of life impacts sleep, mood, memory, libido, and long-term health. Dr. Jones also breaks down the latest thinking on hormone replacement therapy, clears up common misconceptions, and shares how supportive tools like seed cycling can offer natural relief.If you’re navigating perimenopause or want to prepare for it with clarity and confidence, this episode is a must-listen.In this episode you’ll learn: * What your hormones are really doing in every decade* The truth about HRT from a doctor’s perspective* How perimenopause affects mood, sleep, memory, and libido* The top chronic diseases women face and their hormonal ties* How seed cycling can support you through perimenopause* And more…Carrie Jones, ND, FABNE, MPH, MSCP is an internationally recognized speaker, consultant, author and educator on the topic of women's health and hormones with over 20 years in the industry. Dubbed the “Queen of Hormones,” Dr. Jones is a Naturopathic Physician who did her 2-year residency focused on women's health and endocrinology. She went on to get her Master of Public Health (MPH), was one of the first to become board certified through the American Board of Naturopathic Endocrinology (FABNE), and is a Menopause Society Certified Practitioner (MSCP). She was the first Medical Director for Precision Analytical (the DUTCH Test), the first Head of Medical Education at Rupa Health and was on Under Armour’s Human Performance Council. She co-hosted the highly popular show, the Root Cause Medicine Podcast that has over 10 million downloads and now hosts her own, Hello Hormones podcast. This episode is brought to you by beeya: * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. * Get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Follow Dr. Carrie: * Instagram: https://www.instagram.com/dr.carriejones/* Website: https://www.drcarriejones.com/ Hosted on Acast. See acast.com/privacy for more information.

Jun 16, 2025 • 57min
The Baby Business Whisperer: How Shazi Visram Built Two Multi-Million Dollar Baby Brands from the Ground Up - Founder of HealthyBaby
Shazi Visram is the founder of HealthyBaby, the first-ever EWG-certified babycare brand.Shazi has always been on the mission to give every child the healthiest start to life. Born to immigrant parents and raised in a motel in Alabama, she learned early what grit, sacrifice, and resilience really look like. After earning her MBA from Columbia, Shazi launched Happy Family with a homemade recipe and a bold idea to revolutionize baby food. She grew it into the #1 organic baby food brand in the U.S. and sold it to Groupe Danone but her story didn’t stop there. When her son was diagnosed with autism, it shifted her entire worldview and became the spark behind her second company, HealthyBaby, which she built to support babies' neurodevelopment and protect their health from day one.In this week’s episode, Shazi shares what it really means to lead with purpose - even when the path isn’t clear. She opens up about how her upbringing shaped her view of business, why resilience matters more than confidence, and how she scaled Happy Family & had a successful exit despite the many roadblocks they faced. We talk about the decision to sell the company, the turning point of her son’s diagnosis, and how it sparked her next mission with HealthyBaby. Along the way, she shares many lessons from decades in business, insights on leadership, and her belief that anything is possible when you challenge the status quo and lead from your authentic self. We talk about letting go of perfection, prioritizing well-being, and building with heart. Whether you’re a parent, an entrepreneur, or someone who believes business can be a force for good, Shazi’s story will leave you inspired to fight for the future you believe in.In this episode, we’ll talk to Shazi about:* Resilience is key to overcoming life's challenges. [02:48]* Confidence can be built through unique experiences. [11:29]* Graduating college and starting her “first” entrepreneurship journey. [17:57]* Business school can provide valuable connections and insights. [22:47]* The early stages of HappyBaby. [25:45]* Understanding consumer behavior is essential for success. [29:16]* Shazi sold her first company to focus on her child's health. [31:43]* Starting her second business, HealthyBaby. [34:43]* Developmental health is a critical issue that needs attention. [35:17]* HealthyBaby mission: to create safe and effective products for children. [41:22]* Entrepreneurship requires resilience and adaptability. [45:39]* Personal health and well-being are crucial for effective leadership. [48:39]* The spirit of entrepreneurship is about creating positive change. [51:16]* Anything is possible when you challenge the status quo. [52:44]This episode is brought to you by beeya: * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. * Get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Follow Shazi: * Instagram: https://www.instagram.com/shazi_visram/* Instagram: https://www.instagram.com/healthybaby.co/* Website: https://www.healthybaby.com/ Hosted on Acast. See acast.com/privacy for more information.

Jun 9, 2025 • 60min
She Built the Female Viagra & Two Billion-Dollar Companies: Cindy Eckert on Bold Moves, Big Dreams & Building for Impact
Cindy is a serial entrepreneur and champion for women’s health and wealth. Over her 25+ year career in healthcare, she’s built and sold two companies for over $1 billion, including Sprout Pharmaceuticals, where she launched Addyi, the first prescription drug for women’s low libido and what many people call the “female Viagra.” She’s now the founder of The Pink Ceiling, where she invests in and mentors women-led businesses breaking barriers in health, wellness, and beyond. In this week’s episode, Cindy shares the lessons of building billion-dollar companies. She talks about why competence matters more than confidence, and how importance of taking the shot, even when you don’t have all the answers. She shares how growing up constantly on the move taught her how to adapt quickly, build relationships, and embrace change — skills that became her foundation in business. She opens up about the emotional toll of entrepreneurship, the power of building a strong team, and why women need to talk more openly about pleasure, power, and money, and so much more.Disclaimer:ADDYI is for premenopausal women with acquired, generalized hypoactive (low) sexual desire disorder who have not had problems with low sexual desire in the past, and who have low sexual desire no matter the type of sexual activity, the situation or the sexual partner. The low sexual desire is troubling to them and is not due to a medical or mental health problem, problems in the relationship or medicine or other drug use. ADDYI is not for use in men or to enhance sexual performance. Your risk of severe low blood pressure and fainting is increased if you drink 1-2 standard alcoholic drinks close in time to your ADDYI dose. Wait at least 2 hours after drinking before taking ADDYI at bedtime. Your risk of severe low blood pressure and fainting is also increased if you take certain prescription, over the counter or herbal medications, or have liver problems. Low blood pressure and fainting can happen when you take ADDYI even if you don’t drink alcohol or take other medicines. Do not take if you are allergic to any of the ingredients in ADDYI. Allergic reactions may include hives, itching or trouble breathing. Sleepiness, sometimes serious, can occur. Common side effects include dizziness, nausea, tiredness, difficulty falling asleep or staying asleep and dry mouth. See full PI and Medication Guide, including Boxed Warning at addyi.com/pi or call 844-PINK-PILL.In this episode, we’ll talk to Cindy about:* Competence is the key to overcoming challenges. [03:04]* Disruption can be a catalyst for growth. [08:29]* The power of curiosity during Cindy’s college years. [11:52]* Lessons from Cindy’s first business. [22:45]* Cindy’s mission to empower women. [28:43]* Getting rejected by the FDA. [33:37]* Women on pleasure and health. [43:47]This episode is brought to you by beeya: * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. * Get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Follow Cindy: * Instagram: https://www.instagram.com/cindypinkceo/* Website: https://thepinkceiling.com/ Hosted on Acast. See acast.com/privacy for more information.

Jun 4, 2025 • 58min
How to Fix Your Period: What PMS, Cramps & Irregular Cycles Actually Mean with Nicole Jardim
Ever feel like your period is trying to tell you something, but you're not sure what it's saying? In this episode, women’s health coach and bestselling author Nicole Jardim (a.k.a. the “Period Girl”) breaks it all down. Whether you're dealing with PMS, painful periods, irregular cycles, or navigating the transition into perimenopause, this episode is packed with real talk and practical tools.In this episode you’ll learn: * What your period symptoms actually mean* The role of nutrition in hormone health* How to start the fertility awareness method* The most underlooked part of your cycle* How to support your body through perimenopause* What hormone tests to ask your doctor for* And more…Nicole is a Certified Women’s Health Coach and author of Fix Your Period, a step-by-step natural protocol for hormone balance. Known as the “Period Girl,” her work has helped tens of thousands improve PMS, period pain, and cycle irregularities through a blend of science, simplicity, and sass. She’s the founder of The Fix Your Period Collective—a first-of-its-kind membership that starts with a quiz and delivers a clear, personalized plan for better periods. Nicole is also the host of the top-rated podcast The Period Party and a trusted expert featured in The Guardian, Well+Good, mindbodygreen, and Healthline.This episode is brought to you by beeya: * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. * Get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Follow Nicole: * Instagram: https://www.instagram.com/nicolemjardim/* Website: https://nicolejardim.com/ Hosted on Acast. See acast.com/privacy for more information.

Jun 2, 2025 • 55min
Mindset Over Experience: How to Keep Going When the Path Isn’t Clear with Nancy Twine, Founder of Briogeo
Nancy Twine is the founder of Briogeo, one of the first clean haircare brands to land in Sephora, and eventually one of the fastest-growing in the category.But her story didn’t start in beauty. Nancy began her career in finance, landing a role at Goldman Sachs in 2007, right as the global financial crisis hit. By her mid-twenties, she was a VP on Wall Street. Then, everything changed in 2010 when she lost her mother unexpectedly. That moment reshaped her purpose and gave her the clarity to build something of her own. With no background in chemistry or beauty, she started Briogeo from her tiny New York apartment—self-funding it for six years, researching at the public library, and pitching investors with just drawings, all while working full-time. Briogeo launched in 2013 with four products. Within a year, Nancy cold-emailed her way into Sephora, becoming the youngest Black woman to launch a line with the retailer. In 2022, Briogeo was acquired by Wella Company.In today’s episode, Nancy talks about the mindset and grit it took to keep going when the path ahead wasn’t clear, and how learning to trust her instincts changed everything for her. We talk about how she taught herself the beauty industry from scratch, and why believing in herself, even when the odds were stacked against her, became her greatest strength. She shares the early days of Briogeo, building the brand at night while working on Wall Street, pitching investors and getting many rejections, and navigating the challenges of growth. She also reflects on the pivotal moment with Sephora, the decision to finally walk away from her corporate job, and how she grew into the role of CEO as the company scaled.Nancy opens up about selling Briogeo, what it meant to let go of something she built from scratch, and why she’s now focused on mentoring other women founders through her new platform, Makers Mindset. If you’ve ever questioned your timing, doubted your path, or needed a reminder of what’s possible when you bet on yourself, you’re going to love this episode. In this episode, we’ll talk to Nancy about:* The mindset needed to overcome entrepreneurial challenges. [02:57]* Cultivating confidence and shutting down self-doubt. [05:18]* How her mother and grandmother shaped her upbringing. [07:46]* How personal loss sparked a life and career reevaluation. [17:04]* Nancy’s first steps in starting Briogeo. [18:47]* A pivotal moment: meeting Sephora buyers. [23:59]* Lessons from fundraising journey. [25:44]* The power of self-belief in entrepreneurship. [28:41]* Leaving a secure job to pursue a passion. [38:36]* Why selling the business was strategic. [46:19]* Transforming Nancy’s passion into new ventures. [49:33]This episode is brought to you by beeya: * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. * Get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Follow Nancy: * Instagram: https://www.instagram.com/nancytwine/* Instagram: https://www.instagram.com/briogeo/* Website: https://www.briogeohair.com/ Hosted on Acast. See acast.com/privacy for more information.

May 26, 2025 • 48min
She Walked Away From the Dream Job Everyone Wanted to Build the Life She Actually Needed: How This Founder Built Saie Into a Cult Beauty Brand - Laney Crowell
Laney Crowell is the founder & CEO of Saie, a clean beauty brand dedicated to making high-performing products that are elevated, effortless, and always easy to use.Laney’s path to entrepreneurship was anything but traditional. The daughter of a diplomat, Laney spent her childhood bouncing between continents, learning to adapt before she even knew the word for it. She began her career in entertainment, pivoted into editorial at ELLE and Lucky, and eventually found herself leading digital strategy at Estée Lauder – just as social media was transforming the beauty industry. But even with a dream job and a coveted title, something felt off.While pregnant with her first daughter, Laney stepped away from corporate life to start a wellness blog called The Moment. She didn’t have a master plan – just a desire to create space for more real & honest conversations around beauty and wellbeing. That blog would spark an incredible community and eventually give birth to Saie, the clean beauty brand that’s now backed by Gwyneth Paltrow and Unilever Ventures, and leading a new wave of what beauty can look and feel like.In today’s episode, Laney opens up about the real journey behind the brand: how she built Saie without industry connections or startup experience, the moments she almost gave up, and why learning to trust her gut was the best business strategy she never planned. We talk about persistence, resilience, the unglamorous side of fundraising, and the unexpected ways motherhood reshaped her leadership—and her mission. If you’ve ever felt like the outsider in the room, or you’re dreaming of building something meaningful on your own terms, this episode is for you.In this episode, we’ll talk to Laney about:* What “perfectionism” looks like for Laney. [02:26]* How Laney’s childhood shaped her comfort with discomfort. [04:37]* Struggling to fit into corporate culture. [06:40]* Breaking into the editorial world. [08:37]* Working at Estée Lauder and finding expanders. [11:11]* Launching her blog and building community. [13:19]* The inspiration behind founding Saie. [14:28]* How past work experience prepared her for Saie. [17:09]* Laney’s first experience with motherhood. [18:13]* Early days of creating Saie. [19:09]* Biggest lessons from fundraising. [20:40]* Secured key investors including Unilever and Gwyneth Paltrow. [25:00]* Developing Saie’s first product. [28:00]* How building Saie changed Laney as a person. [31:07]* How motherhood made her a stronger businesswoman. [35:40]* Awareness as a key driver of Saie’s growth. [39:30]* The power of trusting her team to lead and grow. [43:09]This episode is brought to you by beeya: * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. * Get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Follow Laney: * Instagram: https://www.instagram.com/laney/* Instagram: https://www.instagram.com/saiebeauty/* Website: https://saiehello.com/ Hosted on Acast. See acast.com/privacy for more information.

May 21, 2025 • 41min
What is Ayurveda? A Modern Approach to an Ancient Practice with Expert Martha Soffer
In today's conversation, we sit down with Martha Soffer, renowned Ayurvedic expert and founder of Surya Spa in Los Angeles, to explore how ancient wisdom can support modern women's health. Martha unpacks the foundational principles of Ayurveda, and how understanding your constitution can be a game-changer for balance and vitality in every stage of life.In this episode you’ll learn: * How the doshas influence your body and mind* Ayurveda for navigating menopause* Herbal remedies to support balance* Postpartum care through an Ayurvedic lens* Natural relief for period cramps* The power of panchakarma for deep detox* And more…Internationally acclaimed Ayurvedic Panchakarma expert, Ayurvedic Chef, Herbal Rasayanist, and master Ayurvedic Pulse diagnostician, Martha Soffer is the founder of Surya, the recognized leader of modern Ayurveda. Martha’s focus on “Ayurveda for Modern Life” is achieved through a system of practical and easy self-care, helping each individual attain balance and wellness through healing retreats, restorative beauty, wellness and food products, as well as educational guidance and support. Working to restore Ayurveda to its authentic, spiritual, and most effective roots, Martha is an innovator in making Ayurveda a viable modern and complementary system of wellness and health. A frequent guest on the CBS talk show “The Doctors,” Martha also works with MDs who refer patients when western medicine cannot deliver a satisfactory solution, and who often come themselves for seasonal treatments. Martha teaches and lectures, and is featured in publications such as Vogue, Vanity Fair, In Style, Allure, the L.A. Times, New York Magazine, and Goop. With the Surya team, Martha brings long-term vitality and health to clients who range from next-door neighbors to the top stars of the film and entertainment industries.This episode is brought to you by beeya: * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. * Get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Follow Martha: * Instagram: https://www.instagram.com/suryabymartha/* Website: https://suryawellness.com/ Hosted on Acast. See acast.com/privacy for more information.

May 19, 2025 • 48min
Scrappy, Self-Funded, and All In: What It Really Takes to Build a Brand Without a Clear Plan with Lindsey Carter, Founder of SET Active
Lindsey Carter is the Founder and CEO of SET Active, a cult-favorite activewear brand known for its elevated athleisure, monochrome sets, and community-driven approach.Lindsey was just about to finish her degree in elementary education when she realized—she didn’t actually want to be a teacher. She shifted her path completely, dove into social media, hustled her way into NBC Universal, and went on to build her own agency from the ground up. While helping other brands build online communities, she had a lightbulb moment to build her own brand. In 2018, Lindsey started SET Active from her apartment, with no outside funding and $20,000 in credit card debt. She was determined to create a brand for the “everyday girl” who wanted activewear that looked as good as it felt. Fast forward to today, SET is a multi-million-dollar business with a cult following, and Lindsey still owns 100% of it. She’s become known not only for her signature monochrome sets, but for her honest take on entrepreneurship and her mission to uplift other women founders.In this week’s episode, Lindsey shares her unexpected journey from wanting to be a kindergarten teacher to building a high growth activewear brand. With zero experience in fashion or manufacturing, she opens up about how she scrappily self-funded SET, found her first production partner, and the make-or-break lessons that came with it. We talk about the early wins that kept her going, how she used social media to build real community, and what it really took to scale the business. Lindsey also gets candid about navigating mental health as a founder, how motherhood changed her leadership style, and why staying authentic—even when it’s hard—is what’s kept her grounded through it all, and so much more. In this episode, we’ll talk to Lindsey about:* How childhood shaped Lindsey’s independence and drive. [00:24]* From an aspiring teacher to working in entertainment. [05:17]* Breaking into entertainment with zero experience. [10:59]* Trusting her gut from a young age. [13:20]* The vision and intention behind SET Active. [16:41]* Building the brand from her apartment, hands-on and scrappy. [20:26]* Self-funding SET Active. [23:28]* Finding her first production partner. [24:04]* What leadership and partnership taught her. [25:57]* Early signs of business growth. [28:57]* How social media fueled brand awareness. [31:26]* Lindsey’s postpartum journey. [33:43]* Navigating fast business growth. [36:35]* How Lindsey manages her mental health. [38:12]* How motherhood shaped her leadership style. [30:10]* The reality of how hard starting a business really is. [43:16]* Why community is key to sustaining long-term passion. [45:04]This episode is brought to you by beeya: * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. * Get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Follow Jordan: * Instagram: https://www.instagram.com/lindseycarter/* Instagram: https://www.instagram.com/setactive/* Website: https://setactive.co/ Hosted on Acast. See acast.com/privacy for more information.

May 12, 2025 • 56min
No Experience, No Investors: How a Nurse Practitioner Built a Multi-Million Dollar Skincare Brand From Her Garage with Jordan Harper, Founder of Barefaced
Jordan Harper is a board-certified nurse practitioner and the founder and CEO of Barefaced, a skincare brand that cuts through the noise with simple, science-backed routines. After years of treating patients frustrated by complicated regimens, Jordan launched Barefaced from her garage—while pregnant and caring for a toddler. With no outside funding and countless late nights packing orders with her husband, she grew the business into a skincare empire. That side hustle has since grown into a powerhouse with 10 custom products, over 1.5 million units shipped, and a 90% return customer rate. In this week’s episode, we chat with Jordan about the unfiltered reality of building a business from the ground up and what it really takes to stand out in a crowded beauty market. She shares how her experience as a nurse practitioner inspired her shift into skincare, and how the scrappy early days were all about listening to her community and figuring things out along the way. Jordan talks about how social media became her secret weapon, why showing up consistently matters more than perfection, and how she’s built a loyal community by staying authentic and focusing on quality over quantity. We also chat about the realities of burnout, how she manages her time, and why feedback and flexibility have been key to her success. Jordan keeps it real about what it takes to grow a business, how to bounce back from setbacks, and why taking action before you feel “ready” can be the key to success.In this episode, we’ll talk to Jordan about:* How childhood resilience shaped her entrepreneurial drive. [02:39]* Why parenting can sharpen focus and productivity. [05:28]* From healthcare to skincare: what sparked the career shift. [08:41]* Building a brand by listening to community needs. [11:37]* Finding aligned experts to support your vision. [15:47]* The story behind launching Barefaced. [17:55]* Managing motherhood and entrepreneurship. [23:56]* What early sales looked like for Barefaced. [27:00]* Managing time and priorities to reduce stress. [34:21]* Freeing up time by outsourcing strategically. [36:01]* Planning intentionally to juggle family and business. [43:33]* Why delegation is key to scaling. [48:46]* Using customer feedback to refine products. [50:12]* Lessons from manufacturing challenges. [53:50]This episode is brought to you by beeya: * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. * Get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Follow Jordan: * Instagram: https://www.instagram.com/jordanharper_np/* Instagram: https://www.instagram.com/barefaced/* Website: https://www.barefaced.com/ Hosted on Acast. See acast.com/privacy for more information.