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Tip the Scales

Latest episodes

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Nov 30, 2022 • 54min

14. 10,000 Active Cases: Lessons from Lawyer of the Year | Brett Schreiber, Singleton Schreiber

$2 Billion recovered in the past 10 years. 10,000 active cases across eight locations. Lawyer of the Year and scores of accolades. Brett Schreiber, Partner at Singleton Schreiber, credits his success in trial and business to one thing: being present. Brett is able to tap into flow states so often because he is both clear on his limitations and knows how to put the best people in positions to do the rest. From hiring to referrals and serving the community Brett wants whats best fro everyone involved. He understands that we are all in this together. Today, he shares how to keep that "small firm" feel when your caseload is in the tens of thousands, as well as the tools a firm of that size uses to keep the train on the tracks. And why parenting can make you a better trial attorney and what mindfulness has to do with running a successful firm.
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Nov 23, 2022 • 60min

13. Relentless Discipline: Success and the Power of Perspective | Ali Awad, CEO Lawyer

For Ali Awad, business is common sense. At just five years old he sold collectible trading cards to classmates. And turned a profit. Hooked on the power of money, he never turned back. Thanks to hi business acumen his firm, CEO Lawyer Personal Injury Law Firm is a take-off success. In his first year of practice, he settled over one million dollars for his clients and hold a success rate of 99.5%. Ali is a wealth of knowledge and share with us how to become famous in your niche without spending money and why the drive to outwork anyone is internal. He shares his thoughts on why great trial attorneys are already incredible marketers and how perspective shapes every choice and, ultimately, our success.
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Nov 16, 2022 • 37min

12. From $7 to $7 Million: Mobile Advertising and Optimism | Chava Mercado, InMotion

Chava Mercado has spent over a decade in advertising and has innovated at every stage of the game. When looking at seemingly endless white semi trucks on the highway, he saw an opportunity to connect brands with more eyes than any traditional billboard could. His agency, InMotion boasts a fleet of over 15,000 trucks and an insane 4 million impressions per truck - per month! But the ads are not just static. Hear how Chava and InMotion use real-time data and retargeting to capture ideal clients for personal injury firms. Today, we discuss how laying it all out on the line can be the best decision a business owner can make, why staying positive is essential to achieving your goals, and how data is revolutionizing the mobile ad space.
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Nov 9, 2022 • 40min

11. Outshine the Competition: Authentic Branding and Wise Spending | Amanda Baggett, Baggett Law Personal Injury Lawyers

Personal injury attorney, a Board Certified expert in construction law, and Partner at Baggett Law Personal Injury Attorneys, Amanda Baggett has built a thriving practice with her husband Matt. She received an AV Preeminent rating by Martindale-Hubbell, an honor given to only 10% of all attorneys. She has been named to the Super Lawyers List every year since 2009, and has repeatedly been recognized for excellence by Florida Trend Magazine. Today, she covers how to convey a brand perception that balances friendliness with effective lawyering. How to stand out in a competitive market like Florida. What successfully onboarding a client looks like and where to invest in your firm - after SEO.
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Nov 2, 2022 • 41min

10. Punch Above Your Weight: Success On Any Budget | Max Antony, Attorney at Antony Law Group

To come out on top as a new firm, Max Antony knows that you must get creative, niche down, and never give up. He started with a shoestring budget and has grown over the past five years to a staff of four. Attorney at Antony Law Group, Max is living proof that even a solo attorney on a shoestring budget can punch above his weight and develop a thriving practice. He shares the most difficult parts of starting a new firm - and how to get through them. When his firm had no marketing budget, he found success by tapping into social media. And he explains how building a network can help your firm succeed.
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Oct 26, 2022 • 49min

9. Grit and Determination: Creating Your Own Opportunities | Mohammad Ramadan, Attorneys of Chicago

You can build a successful practice without paid marketing - IF you are willing to hustle. Mohammad hits the ground HARD with guerrilla marketing on a daily basis. And he reaps the rewards of community engagement and the trust that comes from sowing face. A man of the people, he understands the needs of his clients. The Owner and Founder of Attorneys of Chicago serves hundreds of personal injury claimants and is rapidly growing. Today, we discuss reaching your goals by any means necessary and the unstoppable power of guerrilla marketing. Why money matters to your firm - especially if you think it doesn't. And why you should own who you are - proudly - at all times. Mohammad gets personal about intake and moving beyond survival mode.
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Oct 19, 2022 • 53min

8. Integrity: Hiring Automation and Living Your Values | Jennifer Gore-Cuthbert, Atlanta Personal Injury Law Group-Gore

Owner of Atlanta Personal Injury Law Group, Jennifer Gore-Cuthbert's firm has grown 7200% since opening just under a decade ago. She has served over 5,000 clients and recovered hundreds of millions of dollars. A recent addition to the INC. 5000 list, her firm is one of the fastest-growing in the nation. She is also a mother who infuses her core values into both her professional and personal life.
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Oct 12, 2022 • 31min

7. Hiring Systems: Find your "A" Team | Lena Haviland, TEKsystems

When you command a team of over 300 consultants, you learn a thing or two about identifying "A" players. Executive Director of Technology Enablement, Lena Haviland has spent the past 16 years perfecting hiring systems. She understands that the acquisition and retention of top talent begins with identifying their "why" and meeting their needs accordingly. She shares with us what hiring slow and firing fast really means and why it is essential to the health of your firm. How setting goals and expectations with your team is an evolving process that should be communicated frequently. And she reveals why firing an employee is best for everyone involved.
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Oct 5, 2022 • 60min

6. Pick a Winning Jury: Make the Emotional Connection | Harry and Claire Plotkin

Few people have more experience with jury selection than Harry and Claire Plotkin. Over the past 20 years, their expertise in picking the right jury has helped attorneys recover over $2 Billion in over 800 trials. The California-based husband and wife team turn to values, beliefs, and expectations to help craft the ideal jury. They help attorneys focus on the most important aspect - creating a bond with each juror. We discuss why jurors make value-based decisions - and what to do about it. And the best open-ended questions to ask a potential juror, the right way to uncover their true feelings, and what to avoid. We cover jury selection myths and what chess has to do with jury selection.
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Sep 28, 2022 • 47min

5. Trust and Exposure: The Secret Promise of Media Campaigns | Gary Sarner, ROI360+

In broadcast since 1987, Gary Sarner is a legal marketing expert who knows how to construct a winning media campaign. Founder of ROI360+, Gary and his team have over 55 years of combined experience in media planning and buying. They combine practical expertise with data to help maximize a firm's ROI. Successful firms invite potential clients to do business with them- both on and offline. When the unthinkable happens and they need a trusted attorney. Gary's insights can keep your firm top of mind. Today, we cover how your firm should be spending on broadcast media to have the most impact - at any budget. And we get into how success is won through addressing your fears, embracing patience, turning to the data, and adjusting accordingly.

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